Deliveroo UAE launches in-app ’round-up’ feature to support Emirates Red Crescent, other partners

Deliveroo UAE has just introduced a new in-app ’round-up’ feature, that has been designed to help customers donate to communities in need across the UAE through licensed, local non-profit organisations.

The initiative is a part of Deliveroo’s ‘Full Life’ campaign designed to tackle food security issues around the world, a pillar of the aggregator’s global ESG strategy.

Emirates Red Crescent will be the first partner to receive donations from Deliveroo’s new round-up feature.

With the click of a button, customers can now round up their bill at checkout when placing an order on the Deliveroo App.

The round-up feature will give customers the opportunity to conveniently donate a nominal amount to the Emirates Red Crescent without having to switch to a different charity page.

The feature available at check-out is designed to encourage a higher volume of customer donations. All funds raised will be donated to communities in need across the UAE by Emirates Red Crescent.

In line with the Full Life campaign

Anis Harb, GM at Deliveroo Middle East said, “Deliveroo UAE has always been committed to supporting our communities with our Full Life campaign, and through our long-term partnerships with organisations like Emirates Red Crescent, we are able to launch various initiatives to do so. We are very humbled by the responses to our previous initiatives, and hope to continue making a difference in the lives of those in need with the support of Emirates Red Crescent.”

Mohammed Ahmad Al Yammahi of Emirates Red Crescent also added, “Having a round-up feature at the check-out page on the Deliveroo App is a great opportunity for customers in the UAE to easily and conveniently donate to communities in need. We are proud of our achievements through our partnership with Deliveroo so far, and look forward to strengthening our collaboration.”

Building on a partnership

The new initiative’s kick-off in partnership with Emirates Red Crescent comes off the back of Deliveroo’s long-term collaboration with the organisation.

Earlier this year, Deliveroo UAE launched its Full Life campaign in partnership with Emirates Red Crescent, with a dedicated donations page, followed by a series of supper clubs by Chef Halawa.

Other ESG initiatives

In other news, the aggregator partnered with UAE-based licensed recycler, Shredex, last year to implement a green solution which is both eco-friendly and socially responsible.

The recycling initiative ensures that used rider kits are responsibly disposed of to eliminate the potential spread of any underlying health concerns. The initiative also aims to ensure that used kits are not exploited for misrepresentation of the brand in activities that do not align with its values.

Read: Deliveroo, Shredex partner to sustainably repurpose used rider kits