DIFC’s new Football Park to offer a ‘one-of-its-kind’ viewing experience of FIFA World Cup matches

Dubai International Financial Centre (DIFC) has launched The Football Park to offer sports fans in the UAE the “ultimate” viewing experience of FIFA World Cup matches, which will be held in Qatar from November 20 until December 20.

The Football Park, located at the podium level of Gate Avenue, will screen matches for visitors, ensuring they don’t miss any of the great sporting action. And it doesn’t stop there: pre-booked guests will be able to access the exclusive outdoor hospitality section, where they can choose from culinary offerings from Michelin Guide Dubai restaurants among other food and beverage (F&B) outlets.

Private lounges, with a private butler, will be available for corporate hospitality and hosting opportunities.

The viewing experience will be complemented by a dedicated concierge, an optimally positioned lounge, a la carte dining with a premium beverage package, a chauffeur-drive service and the option to watch the games with a celebrity or former football player.

The experience is being organised by Art Dubai Group, a commercial public/private partnership that owns and operates cultural events and offers industry expertise to private and government institutions, and Hoko Agency, which owns and operates a diverse businesses within entertainment, sport and F&B.

Public areas will broadcast the matches and football fans will be able to drop by any time to watch the games on the big screens outdoors. There will also be a range of games, activities and events during the tournament for visitors to enjoy and participate in.

Saleh Al Akrabi, CEO, DIFC Property Management, said: “As a leading urban destination, we are pleased to host The Football Park in collaboration with the Art Dubai Group and Hoko Agency, which are both well renowned for their programming and hospitality offerings. Through this event, we are excited to give visitors and corporate guests an opportunity to experience a truly unique and premium way to watch and be part of the world’s greatest football tournament. Along with our partners, we will ensure that The Football Park experience is as legendary as the game itself. We are working towards making this event the next best thing to the live, on-field experience.”

 Tickets will go on sale from September 15.