Merit Incentives launches Giftcardsby.com, a software as a service platform

Merit Incentives, which offers customer loyalty and employee engagement solutions, recently launched Giftcardsby.com, a software as a service (SaaS) platform, aimed at enabling brands and retailers to design, create, process and distribute their own branded digital gift cards to their customers.

Merit Incentives has a network of 5,000 partner brands across more than 100 countries, including over 800 retailers and merchants in the GCC alone.

Additionally, the company has entered a regional partnership with talabat, the region’s leading local tech platform, to provide customers with digital gift card solutions that can be redeemed on any talabat offerings (food, groceries, flowers and more).

Built as a complete 360 solution providing a fully automated and seamless online access, Giftcardsby.com supports both brick and mortar and online stores, ranging from small and medium-sized local businesses to global brands.

Users can also offer gift cards in multiple currencies and get paid upon sale, with a scalable “pay-as-you-go” model. It also comes with a full range of analytical tools to ensure full visibility of consumer behaviour and enable companies to plan their customer gifting strategies accordingly.

“With the economic climate the way it is, and consumers increasingly cutting back on spending, it’s crucial that businesses think strategically about how they can continue to attract and retain customers. Our gifting solution is best in class and an innovative way to secure customer loyalty, we are excited to be bringing it to the market at such a pivotal time in the retail industry,” said Prerna Sonawane, VP MENA partnerships at Merit Incentives.

Karthick Umashankar, director of strategy at talabat, says, “As the region’s leading local tech platform, we are excited to partner with Merit Incentives to launch talabat gift cards for our customers and deliver yet another convenient option for them. Gift cards are great solutions as they can be both purchased and delivered digitally, which is important during this time – along with making gifting simpler and faster than before.”

On average, 60 per cent of shoppers using digital gift cards spend more than the value of their card, boosting overall sales as a result (up to 450 per cent of the “value” gifted particularly in the MENA region) according to Merit Incentives.