Magrabi announces investment of Dhs84m across 57 stores in the region

MAGRABi, the region’s leading optical retailer has announced it’s investing Dhs84m across 57 stores in KSA, UAE, Qatar, Egypt and Kuwait. 

The initiative, one of the biggest investments in the company’s history, includes 16 new openings for the group’s mainstream brand, Doctor M. It will also see a refresh for the luxury MAGRABi brand with 16 new stores opening and 25 stores renovation and expansion, adding to the existing 142 stores across its portfolio. 

The 57 stores are located across 14 cities in a range of locations, including luxury malls and shopping plazas.

New stores have already opened in Dubai Hills Mall and Springs Souq (UAE), Place Vendome Mall (Qatar), Jeddah Park Mall and Imam Bukhari Street (Saudi Arabia) and Open Air Mall (Egypt).

The expansion and renovation programme will be rolled out across the year. 

Store upgrades will include installing state-of-the-art equipment in Magrabi’s eye test rooms. 

Amin Magrabi, CEO of the MAGRABi Group, commented: “This investment cements our position as the region’s leading optical retail brand, in both the high-end and mainstream segments. We look forward to continuing to reinvent the industry and providing our customers with a truly unique retail experience.”

The company has also announced the opening of the region’s first female-only staffed store in Al Hamra Mall, Riyad, Saudi. 

“We’re very proud to announce the opening of the region’s first female-only staffed store. We’re driven by our positions around gender equality and empowering our female talents is a priority. Our goal is to achieve gender balance across MAGRABi by 2025,” added Magrabi.