Northladder partners with electronic retailers to enhance trade-in programmes in the UAE

UAE-based Northladder, a secondhand online electronics marketplace operating in the UAE has announced partnerships with key retailers such as Carrefour stores and Lulu hypermarkets, as well as Samsung Brand Shops operated by Jacky’s retail and Harman House to support the growing number of people trading in their electronics.

Northladder will offer its trusted network and secure auction platform. In addition, to facilitate the trade-in process, Northladder has launched white labelled apps for each retailer. Through the apps, consumers will be encouraged to explore and purchase device upgrades.

Mihin Shah, CRO at NorthLadder, comments on the partnerships, stating: “Currently, only 1-2 per cent of devices are traded in the UAE, compared to around 25 per cent in the USA. The platform provides multiple benefits by improving the affordability of devices, keeping the devices in circulation and thus reducing e-waste and promoting sustainability.”

Northladder’s platform is auction-driven, on average offering the end consumer with up to 60 per cent more value for their second-hand device compared to other trade-in programmes run in the UAE. In addition, using Northladder’s tech-driven platform also benefits the retailer by encouraging consumers to upgrade or make new device sales.

The process is relatively simple – all customers must do is bring in their old device to the retailer. After an assessment, they receive an instant value for the device. Once the transaction is complete, the customer gets a voucher to purchase another mobile device and anything available at the retail partner’s outlet.

The trade-in business is already 35 per cent of NorthLadder’s entire volume from last quarter. Going forward, the demand for trade-in and device upgrade programmes is expected to grow.