UAE’s Majid Al Futtaim becomes Middle East distribution partner for Warner Bros. Pictures

UAE’s Majid Al Futtaim Leisure, Entertainment & Cinemas has become the new Middle East distribution partner for Warner Bros. Pictures.

The licensing agreement commences with The Suicide Squad which will be released in IMAX and other formats at VOX Cinemas and movie theatres across the region on August 5.

Warner Bros. Pictures Group is comprised of Warner Bros. Pictures, New Line Cinema, Warner Animation Group and DC-based film production. Its portfolio of films comprises of worldwide theatrical releases and films premiering exclusively on HBO Max.

Get ready Dubai, #Starro has arrived. #TheSuicideSquad hits cinemas across the Middle East on August 5th, run and watch it on the biggest screen you can find! pic.twitter.com/B85RIMAOZY

— The Suicide Squad (@SuicideSquadWB) August 5, 2021

Majid Al Futtaim meanwhile operates operates 615 screens across eight markets in the Middle East and, making it the region’s largest exhibitor, besides operating a large regional film distribution business.

“Warner Bros. Pictures is one of the world’s leading film studios and Majid Al Futtaim is incredibly proud to be bringing Warner Bros.’ impressive slate of new theatrical releases to big screens across the Middle East,” said Ignace Lahoud, CEO of Majid Al Futtaim Leisure, Entertainment & Cinemas.

“This is an exciting new chapter for us and underscores our commitment to provide movie lovers across the region with the ultimate entertainment experience and highly-anticipated movies from the world’s best storytellers. I have no doubt that the world-class pipeline of Warner Bros. films combined with our in-depth market knowledge and experience will drive long-term box-office growth.”

In related developments, VOX Cinemas recently introduced CTRL, the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds.

The new cinematic experience, in partnership with entertainment and tech company, Kino Industries, was launched across the UAE and Saudi Arabia on August 5.

CTRL is the world’s first interactive feature-length film, and enables cinemagoers to decide the fate of the lead character and the course of the movie using a simple voting system on an app. The high stakes action thriller has numerous storylines consisting of 180 decision points and seven alternative endings.