Zoom becomes official partner of Formula 1

Formula 1 and Zoom Video Communications have entered into a multi-year partnership beginning from the 2021 FIA Formula One World Championship racing season.

A statement issued said that as part of the partnership, “Zoom will deliver comprehensive communications services and is working with Formula 1 to provide new business and hospitality opportunities through unique live-sport experiences during and beyond the ongoing pandemic.”

F1 and Zoom have already collaborated in the 2020 season for the Virtual Paddock Club experience, and that initiative will will continue this season as part of the new agreement.

Across 21 races in the 2021 season guests can join the Virtual Paddock Club through Zoom to experience a range of bespoke virtual hospitality offerings including live updates and insight from leading personalities from the sport.

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In addition, and in compliance with respective local pandemic regulations, guests can also join the Virtual Paddock Club onsite at select individual races or use Zoom Rooms set up in the Paddock Club Business Lounges to conduct other business.

We're excited to be the Official Unified Communications Partner of @F1! To celebrate this weekend’s opening race, step into the driver's seat with this virtual background. ?️ pic.twitter.com/zToUzxMBcK

— Zoom (@Zoom) March 25, 2021

“We’re proud to partner with F1® and use our brand and technology to shape the future of sports events while also supporting organizations on their mission to become more sustainable,” said Janine Pelosi, CMO of Zoom.

Apart from serving as the unified communications platform of F1, Zoom will reportedly help F1 to achieve its sustainability goals moving forward, specifically contributing to F1’s remote operations which will reduce its carbon emissions by using virtual meetings wherever possible