Huawei to open largest store outside of China in Saudi Arabia

Huawei is set to open its largest flagship store outside of China in Riyadh, Saudi Arabia.

The store will be located in Riyadh Front, a shopping, entertainment and business destination owned by Kaden Investment.

The announcement is Huawei’s latest investment in Saudi Arabia, where the company has been present for 20 years. In addition to providing communications technology solutions across a variety of industries, Huawei smartphones are used by millions of users throughout the kingdom.

The Huawei store will offer Huawei customers the opportunity to experience first-hand Huawei’s 5G and AI technologies.

“It gives me great pleasure to announce the next step in Huawei’s commitment to the Kingdom of Saudi Arabia to open the largest Huawei flagship store in the overseas market,” said Terry HE, CEO of Huawei Tech Investment Saudi Arabia.

“This [store] will provide customers an unprecedented immersive full-scenario experience. Saudi Arabia is an important market for us, and we are dedicated to providing the very best communications technology to the Kingdom, as well as to investing in the growth of the local ICT ecosystem.”

Read: Dubai’s RTA launches GCC’s first digital nol card in partnership with Huawei

Saudi Arabia has set ambitious digital transformation goals as part of Vision 2030. As a result, internet usage in the Kingdom is expected to increase to 82.6 per cent of the population in 2022 from 73.2 per cent in 2017.

The Saudi telecoms industry is now the fastest growing in the MENA region and the world’s thirteenth largest market, currently valued at $20bn but set to reach $35bn by 2030, industry data shows.