Dubai’s noon to make ‘substantial investment’ in mother and baby market – Alabbar

Regional e-commerce company noon.com is planning to make a “substantial investment” in developing its mother and baby online market, its founder has confirmed.

The launch of the segment – expected in the coming months – will see noon unveil several new products, as well as the roll out of major new technologies and global partnerships, Gulf Business has learnt.

“This is a huge priority for us, absolutely. Using our massive logistical capabilities, we will make it easier and faster than ever for mothers to plan the delivery of frequent baby staples such as diapers and baby food,” said Dubai businessman Mohamed Alabbar, founder of noon.

“It is about giving our customers in this category exactly what they need and want, and as fast as possible,” he added.

The new products and technologies will be marketed to millions of already existing noon customers.

The mother and baby care market in the region is booming.

Sales of baby and child-specific products in the UAE are estimated to grow by 2 per cent in 2020 (in 2019 constant value terms) despite the impact of Covid-19, according to a report from Euromonitor in June.

“With sales of baby and child-specific products unlikely to have been significantly affected by Covid-19, it is expected that the category will recover quickly from any negative impacts from the pandemic and lockdown situation during the first half of 2020,” the report stated.

“Sales are expected to rise moderately, with the trends in evidence prior to the advent of Covid-19 likely to remain in effect,” it added.