Dubai featured in EA Sports FIFA 21 video game

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) partnered with Electronic Arts to showcase Dubai in the recently released FIFA 21 video game.

EA Sports FIFA 21 was launched worldwide on October 9 on PlayStation 4, Xbox One, and PC via Origin and Steam.

The emirate is featured in the Volta Football mode that takes the sport to the streets with enhanced gameplay and new features.

Electronic Arts reportedly has over 300 million registered players around the world.

#Dubai’s Department of Tourism and Commerce Marketing (@dubaitourism) has partnered with Electronic Arts (@EASPORTS), one of the world’s largest gaming companies, to showcase Dubai to a global gaming audience in the VOLTA FOOTBALL mode.https://t.co/UTvQvFPLT9 pic.twitter.com/bXzznY23Gs

— Dubai Media Office (@DXBMediaOffice) October 11, 2020

Dubai landmarks including Burj Khalifa and Burj Al Arab are prominently displayed in the game’s football grounds. The Dubai pitch is part of the customised video content created with the aim of jointly promoting both Dubai and EA Sports FIFA 21 among gaming enthusiasts.

“Dubai Tourism’s partnership with Electronic Arts, a global leader in digital interactive entertainment, is in line with our marketing strategy to work with an agile and responsive stakeholder ecosystem that will enable us to leverage cutting-edge technology and platforms to promote Dubai as a must-visit destination in a creative way,” said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

“The inclusion of Dubai as a global location in FIFA21 is an unprecedented opportunity to give gamers in our international markets a taste of Dubai’s diverse offerings, as well as to reach out to the large community of gamers in the UAE and the wider region.”