Virgin Mobile UAE launches reward programme for customers

Virgin Mobile UAE has launched a loyalty programme, where customers can earn up to 8 per cent cashback of their monthly spend.

Virgin Mobile rewards points are earned on each transaction, such as monthly plan renewals, purchase of roaming packages and boosters for minutes and data. Users also receive points when achieving certain personal milestones, such as birthday celebrations and for how long they have been using the brand.

“By integrating the loyalty programme with our fully digital approach, we are creating a more interactive and rewarding experience for our customers. We are committed to creating a platform that evolves and can be used to add more benefits to those that join Virgin Mobile,” said Rob Beswick, managing director at Virgin Mobile UAE.

Accumulated points are converted monthly upon plan renewal and added to the Virgin Mobile in-app wallet. The cashback can be used to purchase services via the Virgin Mobile app such as monthly plans, data and voice boosters, roaming, mParking and more.

Virgin Mobile joins Smiles, a reward programme from Etisalat, which offers rewards that can be redeemed for travel, dining, entertainment and shopping.