RTA, Udrive partner to launch Dubai-Hatta fleet

Residents and tourists looking to explore recreational, cultural and natural attractions in Hatta can now avail of the new dedicated fleet launched by Udrive, the dedicated pay-per-minute car rental platform.

The service has been launched in partnership with Dubai’s RTA and Dubai Holding to bring exclusive offers to the community.

The Hatta offering complements the country’s ‘World’s Coolest Winter’ campaign, aiming to boost domestic tourism within the UAE while attracting global visitors as well. Last year, the campaign increased domestic tourism by 36 per cent, reaching 1.3 million tourists.

In partnership with RTA

Adel Shakeri, director of Planning and Business Development, Public Transport Agency, RTA, stated: “RTA’s strategy is focused on providing an integrated transportation network between Dubai and Hatta, which continues to strengthen its position as a major tourism destination. With the tourist season in full swing, we align ourselves with key strategic partners, such as Udrive, to provide seamless travel for both visitors and residents of the UAE who are looking for somewhere special to spend quality time.”

With each pay-per-minute car-sharing vehicle being utilised for three to five trips in a single day, Udrive is also supporting the Dubai 2040 Urban Plan’s bid to build a 20-minute city by reducing the strain of moving across the city and improving connectivity for passengers across the Emirates. The startup has nearly 1,000 cars in its fleet in the UAE and has recently expanded into Saudi Arabia as well. There are 380,000 registered users and a total of two million trips since its launch in 2016.

Read: Car rental platform Udrive expands to Saudi Arabia

Nicholas Watson, co-founder and CEO of Udrive said: “Hatta, for many, is one of the UAE’s unexplored gems that gives a truly fantastic range of possibilities for tourists. Being part of Dubai, and working alongside the vision of the city, it is exhilarating for us to deliver unforgettable leisure experiences for residents and tourists alike. It is a region that requires motor-vehicle transport to access and with our ambition to give the freedom of mobility to the entire UAE population, this partnership is mutually aligned and a strategic use of our platform to better connect people with Hatta as a top adventure destination.”

Udrive’s Hatta fleet

The Hatta fleet has been activated with increased mileage allowances within the Udrive platform to provide affordable mobility solutions to and from the destination. Users will be able to book one of the dedicated cars to travel and/or from the Highlands of Dubai in comfort while having the flexibility to use the car within Hatta to explore some of its best attractions. Currently, the offering is available to Udrive customers in Dubai, with plans to expand it into other emirates.

The Hatta fleet is branded to stand out among other Udrive vehicles. In these cars, drivers can travel up to 350km in the first day (compared to Udrive’s daily fleet, which is limited to 100km per trip), which is extendable to up to two additional days for Dhs99 while utilising the extended mileage limit. The fleet has been launched with spacious Mitsubishi Pajero SUVs so users enjoy a comfortable road trip with family and friends in tow.

Udrive, a pay-per-minute car rental platform, launches an exclusive fleet in partnership with @rta_dubai & @dubaiholding for easier mobility to and from Hatta for exploring its attractions.https://t.co/kNmtGY4jDS pic.twitter.com/drLeZGV13l

— Dubai Media Office (@DXBMediaOffice) February 7, 2023

Visitors can avail of several packages available until the end of the season.

“Expansive mobility, innovative digital ecosystem and supporting Dubai’s mobility landscape to accommodate exponential growth and development are all part of Udrive’s vision and this offering ticks all our boxes. Innovation is an ongoing journey at Udrive and after three months in development, we are excited to expand the boundaries of travel and integrate the best experiences at our community’s fingertips. With several new and existing destinations, the scope for developing innovations and connecting people through mobility is wide and Udrive is keen to continue enhancing this in the future,” added Watson.