Saudi’s SEVEN breaks ground at new SAR1.3bn entertainment destination in Almadinah

Saudi Entertainment Ventures (SEVEN) has announced the start of construction work on its latest entertainment destination in Almadinah.

The company, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia.

Construction is underway with BUJV, a joint venture by Al Bawani Co and UrbaCon Trading & Contracting, appointed to carry out the construction works.

The entertainment destination in Almadinah supports the kingdom’s strategy to revitalise the region’s communities.

Abdullah AlDawood, chairman, SEVEN, said: “Our entertainment destination in Almadinah will transform the entertainment landscape of the region and bring new, unique, and exciting experiences to the people of Almadinah.”

Fakher AlShawaf, group CEO, Albawani Holding, said: “We are delighted to have the opportunity to collaborate once again with SEVEN on this groundbreaking project, which aims to establish an exceptional entertainment destination in the holy city of Almadinah.”

Highlights of the new destination by SEVEN

The destination in Almadinah is located next to King Fahad Central Park and is set on a development area over 100,000 square metres with a total built-up area of over 84,000 square metres.

The park seamlessly weaves itself into the development, blending the park’s trails with the destination’s curated open paths and gardens.

Visitors can choose from a series of rides set within a 4,000 square metre family entertainment centre.

An e-karting track will offer experiences for both adults and children alike, with over 330 metres of track spanning two levels.

A Discovery Adventures centre will offer trekking experiences, treehouse trails, and other jungle-themed challenges and educational missions while a Play-Doh entertainment centre will feature three different sensorial zones.

The entertainment destination will bring SEVEN’s signature attractions to the Almadinah region, including a cinema with IMAX and VIP screens and a ten-lane futuristic bowling alley.

Visitors will also be able take advantage of a wellness centre where they can relax and rejuvenate. There will be a wide range of international and local retail and food and beverage outlets to suit the tastes of everyone.

The company is investing more than SAR50bn to build 21 entertainment destinations, offering world-class entertainment experiences.

SEVEN’s upcoming projects are located in 14 cities across the kingdom.

These include Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Almadinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.