Kempinski launches new customer experience concept, starts with Munich
Kempinski plans to introduce the E.R.A.s programme and Resident Curators across more of its portfolio

Neesha Salian
07 August, 2026

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Kempinski has introduced a hospitality concept at its Hotel Vier Jahreszeiten in Munich that gives guests access to cultural, historical, creative and sporting experiences across the Bavarian capital.
The programme, called E.R.A.s, or Experience Real Access, is organised around three themes: royalty, craftsmanship and regeneration. It is available to hotel guests and will later be introduced at other Kempinski properties, the hospitality group said.
A newly created Resident Curator will work with local historians, craftspeople, business leaders and sporting figures to arrange the experiences. Munich cultural curator Bastian Zimmermann has taken on the role at Hotel Vier Jahreszeiten.
“For decades, luxury has meant the same room service in different postcodes,” said Barbara Muckermann, group chief executive of Kempinski. “We are expanding the role of the Hotel by turning it inside out: the Hotel is no longer a refuge from the city, but the gateway into it. We don’t book our guests a tour. We hand them the keys to the city. The desk that once gave you a map now offers you the city itself.”
Royal and cultural experiences
The Royalty Era includes a helicopter flight over five Bavarian castles accompanied by Markus and Vanessa Richter, historians specialising in the Wittelsbach dynasty, which ruled Bavaria for 738 years.
Other experiences include a banquet at Nymphenburg Palace inspired by the court of King Ludwig II, accompanied by a string quartet performing music by Richard Wagner.
Guests can also attend a dinner hosted by the Richters at the Nymphenburg Royal Residence, followed by a private performance by Japanese pianist and composer Masako Ohta.
The Craftsmanship Era includes a porcelain-painting masterclass at Porzellan Manufaktur Nymphenburg, which has produced porcelain since 1747. The session is hosted by the manufacturer’s chief executive, Anders Thomas.
A separate automotive experience is hosted by Helmut Käs, head of BMW Group Classic, and includes access to the company’s workshops and classic vehicle showroom at its historic Munich site.
The Regenerative Era offers cold-water immersion in Munich’s Eisbach canal under the supervision of Wim Hof-certified guide Mario Ströhlein. The experience includes breathing preparation and access to the hotel sauna afterwards.
Guests can also join former German football captain Lothar Matthäus for a morning run through Munich’s English Garden. Matthäus captained West Germany to victory at the 1990 FIFA World Cup and won the Ballon d’Or that year.
Aurelia van Lynden, vice-president of experiences at Kempinski Group, said the Resident Curators would use their local connections to develop experiences around the culture and people of each destination.
Concept to expand beyond Munich
Kempinski plans to introduce the E.R.A.s programme and Resident Curators across more of its portfolio. Augustine Hotel Prague, which Kempinski recently acquired, will be among the next properties to launch the concept.
The group currently operates 73 hotels and residences across 33 countries, with more than 21 projects under development.
The Munich experiences are available to guests at Hotel Vier Jahreszeiten Kempinski.






















