Back to all interviews news

Why Saudi’s giga projects are changing how cities are built

Saudi Arabia’s giga projects are frequently discussed in terms of sheer scale, but Campbell Gray, CEO of AtkinsRéalis, Middle East, argues their real impact lies in how they are redefining city-making

Rajiv Pillai
Rajiv Pillai

18 February, 2026

Why Saudi’s giga projects are changing how cities are built
Image credit: Getty Images

TT

16

Article Summary
AtkinsRéalis CEO highlights the Gulf's infrastructure shift from landmark projects to integrated systems supporting long-term economic transformation. Key changes include focus on sustainability, digital integration, measurable outcomes, and localization. Projects prioritize whole-life value, urban planning considers dynamic systems, and sustainability emphasizes long-term resilience. Digital tools and collaborative approaches are crucial for efficient, value-driven development.

The Gulf is undergoing one of the most ambitious infrastructure investment cycles globally. But according to Campbell Gray, CEO of AtkinsRéalis Middle East, the real story is not scale — it is structural maturity.

Over the past five years, the region has shifted from delivering landmark projects to building integrated systems designed to support long-term economic transformation.

“In recent years, the region has shifted from delivering individual projects to building fully integrated systems and approaches that support long-term economic transformation,” Gray explains. “National visions now provide a clear sense of direction, aligning investment, delivery models, and expected outcomes.”

That shift is redefining everything from design briefs to procurement frameworks.

From projects to interconnected ecosystems

Giga projects across Saudi Arabia and the UAE are no longer conceived as standalone developments. They are designed as interconnected ecosystems, raising expectations for integration, governance and delivery discipline.

“Sustainability has become a standard requirement, and digital tools now sit at the centre of how risk, sequencing and performance are managed,” Gray says. “The key difference now though, is the necessity for clearly defined brief and basis of design leading to a development investment that provides a demonstrable and tangible return.”

This focus on measurable outcomes marks a departure from earlier phases of rapid growth. Governments and developers are placing greater emphasis on front-end clarity, lifecycle performance, and return on investment rather than simply project completion.

“The region’s accelerated localisation agenda is reshaping procurement and supply chains, creating clearer pathways for national participation,” he adds. “Collectively, these changes signal a more mature development environment; one increasingly focused on measurable results rather than activity alone.”

Campbell Gray, CEO of AtkinsRéalis Middle East

Saudi Arabia’s urban reset

Saudi Arabia’s giga projects are frequently discussed in terms of sheer scale, but Gray argues their real impact lies in how they are redefining city-making.

“These programmes reflect a deeper understanding that cities are dynamic systems that have evolved over decades. Planning now begins with how people will move, live, work, and interact with their environment, as well as how places will perform socially and environmentally over time.”

This systemic approach is influencing mixed-use design, mobility integration and long-term asset stewardship. Development companies are increasingly structured as long-term custodians rather than short-term delivery entities.

“Digital integration has become essential, enabling thousands of decisions and interfaces to be managed with clarity and consistency,” Gray notes. “Once operational, these cities rely on real time data to optimise energy use, transport and public services, creating urban environments that can adapt to changing needs and continue to generate value long after construction is complete.”

Industrialised construction methods, local manufacturing investment, and performance-driven commercial frameworks are also becoming standard features of delivery models.

Economic diversification across the Gulf is creating new asset classes, from cultural districts to innovation hubs. That, in turn, is reshaping demand for engineering and advisory services.

“Diversification is driving a clear shift toward integrated and multidisciplinary thinking,” Gray says. “Cultural districts, innovation hubs and creative clusters need planning, engineering, mobility, landscape, digital and ESG considerations to be shaped as a single coherent strategy rather than separate workstreams.”

He highlights the growing importance of upstream advisory work. “The difference now is the clear need for up front technical advisory expertise, to ensure the vision can be matched in delivery, ultimately around return on investment, quality, cost and of course programme.”

Saudi Arabia’s SAR81bn commitment to cultural infrastructure underscores this shift, with culture targeted to contribute around 3 per cent to GDP. Consultants are increasingly expected to stay engaged across the full asset lifecycle, connecting policy ambition with delivery discipline.

Sustainability in the Gulf is no longer a differentiator — it is a baseline expectation. But the definition has evolved.

“Sustainability is now viewed through the lens of long-term resilience,” Gray explains. “Clients want assets that reduce emissions, manage climate risks, and maintain strong performance over many decades.”

Whole-life carbon analysis, circularity, water efficiency and extreme heat adaptation are now embedded in project briefs from the outset. Nature-based solutions are gaining traction alongside engineered resilience measures.

“Importantly, performance is increasingly evaluated during operation, not just at handover,” he says. “This shift shows how deeply sustainability is now embedded in everyday decision making.”

Speed versus value

The Gulf remains known for pace. However, Gray believes the narrative has shifted from speed at any cost to speed with discipline.

“The region has moved beyond the mentality of building fast at any cost. The prevailing approach now is to build fast while safeguarding long-term value.”

Front-end planning, scenario modelling and closer contractor collaboration are becoming essential.

“A key part for us is a much closer working relationship with the contractor as well as the clients. Very much a joint problem-solving approach.”

Yet challenges remain. “Governments are increasingly assessing projects based on whole-life value rather than upfront cost or delivery timelines alone. This is however very immature, and whilst the rhetoric is improving, lowest cost still wins, and this rarely creates value for money.”

Digital assurance tools are playing a crucial role in managing complexity at scale, offering real-time risk visibility while maintaining quality and resilience.

Across the built environment, digital tools are reshaping decision-making.

“Digital technology is fundamentally reshaping how decisions are made and how assets are managed,” Gray says. “Digital twins and advanced modeling enable teams to test scenarios and understand impacts well before construction begins.”

AI-enabled delivery tools are enhancing predictability and productivity, while integrated data platforms allow urban systems — energy, mobility and public services — to be managed proactively.

“This shift from project-level decision-making to system-level planning is creating more resilient, efficient cities and enabling governments to allocate resources with far greater confidence.”

Global lessons, regional benchmarks

Gulf cities continue to draw on global best practices, particularly in transit-oriented development and low-carbon planning. However, the region is increasingly setting its own benchmarks through the pace and scale of implementation.

“The focus has shifted from iconic individual assets to integrated citywide strategies that connect land use, mobility, climate resilience, and quality of life,” Gray notes.

Major waterfront regeneration projects, heritage districts and large-scale public realm initiatives demonstrate how global expertise can be adapted to local ambition.

Looking ahead, Gray believes the next phase of growth will centre on systems that support diversified, knowledge-based economies.

“Green and resilient infrastructure will be essential as populations expand, and climate pressures intensify. Social infrastructure and mixed-use districts will play a central role in developing talent and strengthening quality of life.”

Mass transit will play a defining role. “With rapid population growth, mass transit and how we move around cities will significantly impact how we work, play and live in the future; and fundamental for regional developers. For the first time, commuter times will play a much bigger part in where and how we spend our time.”

Logistics, industrial and digital infrastructure will reinforce the Gulf’s role as a global trade and innovation hub. Meanwhile, experience-led cultural destinations are emerging as critical pillars of diversification.

Across all sectors, Gray sees a consistent theme emerging.

“Across all sectors, the focus will be on long-term performance, integration, and value creation rather than short-term delivery milestones.”

For the Gulf’s built environment, scale remains impressive. But maturity, not magnitude, is increasingly the defining characteristic of this infrastructure cycle.

Read: Saudi cabinet approves high-speed rail link with Qatar

Ramadan 2026 in Dubai: New school timings announced

Schools are to consider parents’ feedback when setting times and to exempt fasting students from participating in physical education classes

Nida Sohail
Nida Sohail

17 February, 2026

Ramadan 2026 in Dubai: New school timings announced
Image credit: Getty Images

TT

16

Article Summary
Dubai's KHDA announced reduced school hours (max 5 hours weekdays, ending by 11:30 AM Fridays) for private schools during Ramadan 2026, exempting fasting students from PE and considering parental feedback on schedules. The UAE Ministry of Human Resources also declared a two-hour reduction in daily working hours for private sector employees.

As the Holy Month of Ramadan approaches, Dubai authorities have unveiled revised school timings to ensure a balanced learning environment that reflects the spirit of the season.

In a statement, Dubai’s Knowledge and Human Development Authority (KHDA) extended greetings to students and the wider educational community, wishing them a month filled with “goodness and blessings.”

View post on X

The authority outlined new attendance guidelines for private schools in Dubai, emphasising that the school day on weekdays must not exceed five hours. Schools are also encouraged to consider parents’ feedback when setting start and end times and to exempt fasting students from participating in physical education classes.

Read more-Ramadan 2026: UAE rolls out major price control measures

Additionally, schools are required to conclude classes by 11:30am on Fridays to allow students and staff to attend congregational prayers.

Private sector work hours reduced

Meanwhile, on February 12, the Ministry of Human Resources and Emiratisation (MoHRE) announced a two-hour reduction in daily working hours for private sector employees across the UAE during Ramadan.

Private companies may implement flexible or remote working arrangements within the reduced hours, depending on business needs and the nature of their operations, according to a report by Emirates News Agency (WAM).

The decision aligns with the Implementing Regulations of Federal Decree-Law No. 33 of 2021 regarding the Regulation of Employment Relationships and its amendments.

UAE-Iraq back $700m subsea cable via Turkey

Gulf neighbours Saudi Arabia and the UAE are racing to tap into the demand for connectivity in the region and to attract investment into data centres

Reuters
Reuters

17 February, 2026

UAE-Iraq back $700m subsea cable via Turkey
Image: Getty Images/Representational image

TT

16

Article Summary
An Iraqi-Emirati consortium plans a $700M subsea data cable, WorldLink, from the UAE to Turkey via Iraq, aiming to reduce congestion on east-west data routes. This project, privately funded and targeting hyperscalers, follows a similar Saudi-backed initiative in Syria. Both projects highlight Gulf states' competition to capitalize on regional connectivity demand and attract data center investment.

An Iraqi-Emirati consortium plans a $700m subsea-and-terrestrial data cable linking the United Arab Emirates to Turkey via Iraq, one of the backers said, just over a week after announcement of a Saudi-backed fibre-optic project in Syria.

Gulf neighbours Saudi Arabia and the UAE are racing to tap into the demand for connectivity in the region and to attract investment into data centres.

The Iraqi-UAE project, branded WorldLink, would comprise an undersea cable from Fujairah in the UAE to Iraq’s Faw peninsula on the Gulf which will then run overland north to the Turkish border, Ali El Ekabi, head of Iraq’s Tech 964 – one of the three members of the consortium – told Reuters.

El Ekabi said the project would be privately funded, take four to five years to complete and target “hyperscalers, international carriers, and AI applications”. It aims to ease congestion on existing east-west data routes and reduce transit times versus paths that run through the Suez Canal.

The Emirati foreign ministry did not respond to requests for comment.

It is the second such new project planned in the region. Saudi Arabia and Syria announced on February 7 plans to set up a fibre-optic network under a wider investment package. The project was described as a roughly $1 billion push to rehabilitate Syria’s infrastructure and position it as a data route between Asia and Europe.

Besides Tech 964, WorldLink’s sponsors include Iraq-Kurdish DIL Technologies and UAE-based Breeze Investments, according to El Ekabi, who is the son of Iraqi real estate billionaire Namir El Ekabi.

Iraq, which is trying to market itself as a stable transit corridor after decades of conflict, launched a $17bn “Development Road” rail-and-road plan in 2023 to connect Faw to Turkey.

Read: Turkey drops inflation accounting requirement for companies through 2027

Abu Dhabi launches facial recognition for notary services

The initiative is designed to strengthen the notarial authentication system and enhance service efficiency

Gulf Business
Gulf Business

17 February, 2026

Abu Dhabi launches facial recognition for notary services
Image: Pixabay

TT

16

Article Summary
Abu Dhabi Judicial Department (ADJD) launched facial recognition for notary transactions, a regional first, replacing digital signatures. Initially for powers of attorney, it uses encrypted biometric data for instant identity verification, streamlining authentication. ADJD aims to expand the technology to other services, enhancing efficiency and simplifying the customer journey in line with a vision for future-ready judicial services.

The Abu Dhabi Judicial Department (ADJD) has rolled out the first phase of a facial recognition project for notary transactions, becoming the first judicial authority in the region to adopt the technology as an alternative to digital signatures.

The initiative is designed to strengthen the notarial authentication system and enhance service efficiency, in line with the highest standards of accuracy and reliability.

In its initial phase, the system will apply to powers of attorney for lawyers, allowing documents to be authenticated in record time using smart devices. The technology relies on encrypted biometric data and instant matching with official records to verify identity, eliminating the need for digital signatures.

Counsellor Yousef Saeed Al Abri, ADJD Undersecretary, said the move reflects the vision and directives of Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court and Chairman of ADJD.

He explained that introducing facial recognition for notary transactions represents a strategic step towards future-ready judicial services, focused on simplifying the customer journey and reducing time and effort through proactive and flexible digital solutions that enable faster completion of official procedures.

The department said it plans to expand the use of facial recognition to additional notary and authentication services in the next phase.

Read: Inside airports in UAE: Facial recognition check-ins, 12-minute departures

Ramadan and the art of conversational advertising

People are more receptive to brand messages when they feel a sense of belonging to the context and do not interrupt private moments

Georges Odeimi
Georges Odeimi

17 February, 2026

Ramadan and the art of conversational advertising
Image: Supplied

TT

16

Ramadan has always been a season powered by connection, creativity, and celebration. But today, it is also a season of conversations that begin early, carry emotional weight, and influence decisions in ways traditional advertising never could. Preparation for the key cultural moment often begins months in advance. During this time, people seek interaction, not interruption. Private messaging has become a daily habit for most of the world, with nine in ten customers preferring to contact businesses that way. The lesson for advertisers is clear: the most effective promotions are moving into conversations.

As consumers become increasingly selective with their attention, they gravitate toward experiences that seamlessly integrate into their digital routines. During Ramadan, brands that meet people in their trusted spaces can earn attention through relevance and personalisation, rather than volume or frequency. Conversational advertising transforms the chat thread into the stage for engagement. The message is visual, direct, and easy to act on, but the key difference is control.

The user decides whether to open it, reply, or ignore it, turning every interaction into a choice rather than an interruption. Success is measured by usefulness, not just reach, reinforcing that real impact comes from interaction, not intrusion.

All about being genuine

People are more receptive to brand messages when they feel a sense of belonging to the context and do not interrupt private moments. When it feels more like a message from a brand, not a billboard, this creates space for a genuine value exchange. When advertising provides something useful, entertaining, or timely, it becomes part of the conversation, not an interruption to it.

This utility extends across the funnel. In one placement, a brand can reach broadly in the inbox, spark consideration when someone chooses to view, and enable action with an in-message call-to-action. A product drop, a store locator, a limited offer, a reminder to finish a purchase, or a customer service reply can all live in the same conversational flow. Fewer steps mean less friction and clearer outcomes.

As technology evolves, AI will take this even further. Advances in large language models (LLMs) will automate real-time interactions, turning one-way ads into instant, two-way exchanges. Imagine asking a retailer if an item is available in your size, receiving a live stock update, seeing nearby store options, and completing a purchase, all without leaving the chat.

Brands will be able to adapt messages dynamically based on intent and context, keeping the experience simple and relevant. A streaming service, for example, could have one of its most popular characters start a conversation with audiences to promote a new season, and even reply in character. Technology enables the exchange, but the principle remains the same: respect the person’s control and keep the interaction genuinely helpful.

A cultural fit

Utility depends on cultural fit, and in MENA, that means adapting language, tone, and timing to each community. Conversational formats make this easy, allowing for precise localisation without heavy production. A message can reflect local holidays, dialects, or traditions while using the same simple framework.

When messages feel personal and respectful, they build trust over time, which is the ultimate currency in advertising.

The shift to conversation is not about chasing new buzzwords. It is about recognising that Ramadan is social, visual, and collaborative by nature. When those basics are right, meaningful results follow. The future of advertising is not louder; it is more helpful. Put the message where people already talk. Make it clear, make it optional, and let the conversation do the work.

The writer is the head of Vertical LCS at Snap MENA.

Deloitte expands ServiceNow alliance into Kuwait

Deloitte will offer a comprehensive suite of capabilities built on the ServiceNow AI Platform

Gulf Business
Gulf Business

17 February, 2026

Deloitte expands ServiceNow alliance into Kuwait
Image: Getty Images

TT

16

Article Summary
Deloitte and ServiceNow are expanding their partnership to Kuwait, bringing digital transformation and AI-powered workflow solutions to public and private sector clients. Deloitte will offer advisory, implementation, and managed services based on the ServiceNow platform, focusing on IT, employee, and customer workflows. The alliance aims to modernize operations, enhance services, and support Kuwait's digital agenda across key sectors.

Deloitte has expanded its partnership with ServiceNow into Kuwait, reinforcing both firms’ commitment to accelerating digital transformation and enabling technology-led growth across the Middle East.

The move will see Deloitte bring ServiceNow’s digital workflow and AI-driven platform to clients in Kuwait, delivering integrated transformation programmes tailored to the needs of both public and private sector organisations.

Under the expanded partnership, Deloitte will offer a comprehensive suite of capabilities built on the ServiceNow AI Platform. This includes end-to-end advisory, design, implementation and managed services across IT, employee, customer and industry workflows. The alliance will also support sector-focused modernisation initiatives spanning government, financial services, energy and national infrastructure.

Delivery will be led by Kuwait-based teams, supported by Deloitte’s regional network and ServiceNow’s global expertise. Clients will also gain access to ServiceNow’s latest innovations, including AI-powered workflow automation and industry-specific solutions.

Tamer Charife, Deloitte Middle East technology and transformation growth leader, said: “Kuwait is entering a new phase of digital acceleration, and organizations need partners with proven expertise to deliver impact at scale. Expanding our partnership with ServiceNow strengthens our ability to help clients modernize operations, enhance services, and build institutions that are ready for the future.”

William O’Neil, area vice president, GCC, ServiceNow, said: “We are pleased to extend our partnership with Deloitte into Kuwait and are excited to see how Deloitte helps organizations drive efficiency, unlock productivity, and harness the power of AI-enabled workflows with ServiceNow.”

Rashid Bashir, partner, Technology & Transformation Leader, Deloitte Middle East, added: “This expansion reflects our commitment to supporting Kuwait’s ongoing modernization journey. By combining Deloitte’s advisory strength with the ServiceNow AI Platform, we look forward to helping organizations elevate service delivery, accelerate economic development, and improve citizen and customer experiences.”

The expansion marks a further milestone in the Deloitte–ServiceNow ecosystem across the region. By combining local expertise with global best practices, the alliance aims to help organisations embed new digital operating models, improve service resilience, enhance productivity through workflow automation and build scalable digital foundations for long-term growth.

Deloitte Middle East said it will continue investing in talent development and sector-focused innovation to support Kuwait’s digital transformation agenda.

Read: Kuwait plans $7bn pipeline stake sale amid funding shift

More news in interviews