Advertising

Founder and CEO Sami Al Mufleh explains why Hills Advertising is investing heavily in digital out-of-home, how AI and measurement are reshaping the industry

People are more receptive to brand messages when they feel a sense of belonging to the context and do not interrupt private moments

Ultimately, the question for marketers becomes whether their brand can show up naturally in conversation

Programmatic advertising in MEA is projected to grow at a CAGR of 7.89 per cent over the next five years, making data-driven marketing strategies more powerful than ever, says Kane

Sallam outlines how the company is adapting to industry demands, supporting property partners, and aligning with the UAE’s broader push for innovation and smart infrastructure