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The business of rewards: How digital gift cards are powering GCC growth

The study shows that corporate SMEs represent the fastest-growing segment, forecast to expand at 14.9 per cent annually through 2030

Gulf Business
Gulf Business

20 January, 2026

The business of rewards: How digital gift cards are powering GCC growth
Image credit: Getty Images

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As the Middle East’s gift card and incentive market accelerates toward $38bn by 2030, businesses across the UAE and Saudi Arabia are transforming how they reward employees and customers.

According to new data from Mordor Intelligence, the gift card and incentive card market in the GCC is valued at $24.9bn in 2025 and is growing at an 8.8 per cent compound annual growth rate, driven by corporate digitisation, rising e-commerce adoption and mobile-first payments.

Read more-The loyalty programme disconnect and how to fix it

Within this momentum, YOUGotaGift’s @Work platform enables companies large and small to purchase eGift Cards in bulk, personalise them with messages, add custom corporate logos and branding, and track transactions through a centralised dashboard, all without administrative setup or integration.

Husain Makiya (Image credit: Supplied)

“With corporates, especially SMEs, making up more than 61 per cent of the Middle East gift card market, the sector is redefining how businesses appreciate and reward their people,” said Husain Makiya, co-founder and chief executive of YOUGotaGift. “SMEs are moving quickly from cash payouts to digital solutions because they demand simplicity, speed and accountability.”

SMEs drive market expansion

The study shows that corporate SMEs represent the fastest-growing segment, forecast to expand at 14.9 per cent annually through 2030. eGift Cards already account for 67 per cent of the regional market and are advancing at nearly 20 per cent CAGR, while online platforms command almost 80 per cent of total distribution.

This shift highlights a decisive move away from paper vouchers toward real-time, digital reward systems that offer transparency and operational efficiency.

Saudi Arabia leads the regional market with a 43.9 per cent revenue share, reflecting strong alignment with its cash-lite agenda, while the UAE continues to pioneer enterprise adoption through digital economy initiatives and integrated fintech ecosystems.

Efficiency, sustainability and scale

As companies accelerate digital transformation, YOUGotaGift’s @Work supports this transition by simplifying employee rewards and customer incentives. Each transaction eliminates paper and plastic waste, aligning corporate recognition programs with sustainability and governance priorities.

“Digital rewards are not just convenient; they are measurable and environmentally responsible,” Makiya added. “By replacing traditional procurement methods with instant digital rewarding, businesses across the GCC can enhance engagement while operating more efficiently.”

YOUGotaGift’s @Work is designed for organisations of all sizes, from SMEs to large enterprises. With no system integration required, businesses can reward employees, incentivise customers and issue payouts within minutes.

By combining local fintech innovation with enterprise-grade functionality, the platform reflects the region’s broader push for productivity, transparency and inclusion. Businesses across the UAE and Saudi Arabia are transforming how they reward employees and customers businesses.

Dubai expands EV Green Charger network to over 1,860 stations

DEWA currently provides four types of EV chargers across its network: ultra-fast, fast, public and wall-box chargers

Gulf Business
Gulf Business

20 January, 2026

Dubai expands EV Green Charger network to over 1,860 stations
Image: Dubai Media Office

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Dubai Electricity and Water Authority (Dubai Electricity and Water Authority) has expanded its EV Green Charger network to more than 1,860 charging points across Dubai, reinforcing the emirate’s push to accelerate electric vehicle adoption and sustainable mobility.

HE Saeed Mohammed Al Tayer, MD and CEO of DEWA, said the network includes charging stations licensed by DEWA in collaboration with government and private sector entities. By mid-January 2026, the EV Green Charger initiative had registered 23,600 users.

Since its launch in 2014, DEWA has supplied more than 55,200 megawatt hours (MWh) of electricity through the initiative, enough to power over 276 million kilometres of electric vehicle travel, highlighting the scale of Dubai’s transition toward cleaner transport.

Image: Dubai Media Office

“We are working to realise the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate the emirate’s position as a global leader in the transition to a green economy and sustainable mobility, and make it one of the world’s most future-ready cities. We continue our efforts to strengthen green mobility infrastructure in support of the UAE Net Zero 2050 Strategy and the Dubai Green Mobility Strategy 2030, which encourage the use of eco-friendly transport in line with the emirate’s goals related to sustainability, air quality and the reduction of greenhouse gas emissions. The expansion of charging points under our EV Green Charger initiative supports the growing number of electric vehicles and provides users with a seamless and fast charging experience, further enhancing Dubai’s position as a global destination to live, work and visit,” said Al Tayer.

DEWA currently provides four types of EV chargers across its network: ultra-fast, fast, public and wall-box chargers. Users can locate charging stations through DEWA’s website, the DEWA smart app and 14 other integrated digital platforms.

Customers can create a Green Charger account via DEWA’s website, smart app or interactive voice response service at the Customer Care Centre, enabling access to charging stations within one hour of vehicle registration. The service is also available through DEWA’s ‘Guest Mode’, allowing broader access for visitors and non-registered users.

Read: ADNOC plugs the Abu Dhabi–Dubai highway into the EV fast lane

Trump says Greenland acquisition will be discussed at Davos over security risks

Trump: NATO has been warning Denmark about the Russian threat for 20 years

Reuters
Reuters

20 January, 2026

Trump says Greenland acquisition will be discussed at Davos over security risks
Image credit: Getty Images

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President Donald Trump on Monday said the United States would talk about acquiring Greenland at this week’s Davos World Economic Forum because Denmark cannot protect the country.

“We have to have it. They have to have this done. They can’t protect it, Denmark, they’re wonderful people,” Trump told reporters in Florida.

“I know the leaders, they’re very good people, but they don’t even go there.”

Trump also said that NATO has been warning Denmark about the Russian threat for 20 years.

Read: Trump to impose 10% tariffs on eight European nations in Greenland row

Saudi Global Ports’ Rob Harrison on how integration is a key part of its model

Integrating new assets, maintaining service quality, strong operating standards, and a focus on safety are central to Saudi Global Ports’ strategy

Neesha Salian
Neesha Salian

20 January, 2026

Saudi Global Ports’ Rob Harrison on how integration is a key part of its model
Images: Supplied

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As Saudi Arabia moved through a pivotal phase of its logistics transformation in 2025, Saudi Global Ports emerged as a central player shaping how trade flows across the kingdom’s Eastern Corridor. With capacity milestones reached, rail-linked connectivity deepened, and integrated logistics assets coming online, the past year marked a period of execution rather than ambition.

In this interview, Rob Harrison, CEO of Saudi Global Ports, reflects on how SGP’s operating model has matured, what delivering scale without compromising reliability really took, and how the company is positioning itself for the next phase of growth.

Tell us about Saudi Global Ports and the vision shaping its operations.

Saudi Global Ports is the ‘Gateway to Growth’ for Saudi Arabia. A partnership between the Public Investment Fund (PIF), the shareholders of Al Blagha Holding for Investments (ABHI) and PSA International, Saudi Global Ports (SGP) is the leading port operator and a trusted partner of the region’s ports and logistics ecosystem. SGP operates deepsea Container Terminals and Multipurpose Terminals along the Eastern Coast of Saudi Arabia and three rail-linked intermodal terminals across Riyadh and Dammam.

Growing its portfolio, SGP is also developing the Dammam Integrated Logistics Zone, adjacent to its operations at King Abdulaziz Port Dammam. With their extensive and growing operations in the kingdom, they aim to deliver the infrastructure that moves trade, supports national projects, and empowers Vision 2030.

What is the single most important shift in how SGP now operates compared to two years ago?

The most important shift is the scale and maturity of how we operate as one integrated ecosystem across Saudi Arabia’s Eastern Corridor. Integration has always been part of SGP’s model, but over the past two years it has become far more visible and coordinated as our footprint has expanded.

Today, our container terminals, rail-linked intermodal network, multipurpose terminals, and the upcoming Dammam Integrated Logistics Zone are planned and operated as one connected system.

That end-to-end approach means we are managing flows from quay to rail to inland destinations with greater consistency and control. It is a shift that customers feel in day-to-day reliability, and it strengthens Saudi Arabia’s logistics capability in line with Vision 2030.

How has Gateway to Growth changed decision-making day to day?

Gateway to Growth defines our role, and Unlock More defines how we act on it.

Unlock More means unlocking more capacity for trade, more connectivity across sea, rail and road, and more capability across a wider range of cargo types and industries. It also means unlocking more opportunity for Saudi talent, through skills development, leadership progression, and meaningful careers across a growing national network.

Day to day, this shows up in how we prioritise investment, how we design handovers between business units, and how we raise operating standards. Every decision is grounded in one question: does this unlock more value for customers, for partners, and for the kingdom.

Beyond the headline of 15 million TEUs, what operational changes mattered, without compromising reliability or safety?

This milestone is less about a single number and more about how growth was delivered.

The 15 million TEUs handled at King Abdulaziz Port Dammam reflects sustained execution over time, supported by close collaboration with regulators, shipping lines, and Mawani and other partners. As volumes increased, the focus was on ensuring infrastructure readiness, disciplined planning, and a strong safety culture.

Expanding berth capability and upgrading terminal assets improved resilience and vessel planning, including the ability to handle two ultra-large container vessels simultaneously.

At the same time, operational discipline in yard management, sequencing, and workforce readiness ensured that reliability and safety were never compromised. Growth only matters if it is delivered consistently and responsibly.

With daily rail-linked flows connecting Dammam and Riyadh, how close is Saudi Arabia to seamless multimodal logistics, and where do bottlenecks still sit?

Saudi Arabia has made strong progress, and the Dammam to Riyadh corridor is a clear example of what an integrated multimodal model can achieve. With one operator managing both seaport and inland nodes, coordination improves, handovers are simpler, and customers benefit from greater predictability.

The remaining challenges tend to sit at the ecosystem level rather than in physical connectivity. These include aligning data visibility across stakeholders, streamlining documentation and clearance processes, and managing first and last mile interfaces during peak periods. The foundations are in place, and the next phase is about reducing friction across the full end-to-end journey.

Which digital investments are delivering gains now, and which are laying the groundwork for longer-term transformation?

Our digital investments focus on improving visibility, safety, and consistency today, while preparing the ecosystem for future scale.

At the container terminals, smart port capabilities such as real-time tracking, digital gate processes, remote-enabled equipment, and connected yard systems support better planning and safer operations. The 5G smart port network has provided a strong foundation for how we think about connected, data-driven operations.

Across multipurpose terminals, the emphasis is on standardising systems, improving planning and control, and aligning operating practices as part of a single network. Some of these initiatives deliver immediate operational benefits, while others are building the platform for deeper transformation as the ecosystem continues to grow.

What are the biggest execution risks SGP is preparing for this year, and how are talent development and operational readiness shaping priorities?

As SGP continues to scale, the key risks are around execution and consistency. Integrating new assets while maintaining service quality requires strong operating standards, disciplined transitions, and a continued focus on safety.

That is why talent development and operational readiness are central to our priorities. We are investing in training, leadership capability, and common operating frameworks across the business, with a strong emphasis on Saudisation.

Unlocking more Saudi talent into technical and leadership roles is essential to building a resilient, future-ready logistics ecosystem.

New parking fees hit Dubai neighbourhoods. Is yours included?

Under the new framework, paid parking applies daily from 8am to midnight, with exemptions on Sundays and public holidays

Rajiv Pillai
Rajiv Pillai

20 January, 2026

New parking fees hit Dubai neighbourhoods. Is yours included?
Image: Getty Images

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Paid parking is being rolled out across two major Dubai residential communities, with Discovery Gardens already live and International City set to follow from February, marking a shift in how residents and operators manage shared parking infrastructure.

Regulated parking came into effect in Discovery Gardens on January 15, 2026, following confirmation from Dubai Holding Community Management. The system is being operated by parking services provider Parkonic, with enforcement supported by new zone signage installed across the neighbourhood.

Under the new framework, paid parking applies daily from 8am to midnight, with exemptions on Sundays and public holidays. Each residential unit is entitled to one free parking permit, while additional vehicles require a paid subscription. Hourly tariffs in Discovery Gardens are set at Dh4 from 8am to 5pm, rising to Dh6 from 5pm to midnight.

For residents with multiple vehicles or those parking regularly in the evenings, the costs add up. A four-hour evening stay at peak rates translates to around Dh24 per day, or approximately Dh480 over a standard 20-day work month, adding a new line item to household expenses.

A similar model will be introduced in International City from February 1, 2026, with operations overseen by Parkin. Paid parking tariffs will apply from the same 8am to midnight window, with one free permit allocated per residential unit and paid subscriptions required for additional vehicles.

International City will follow Dubai’s standard parking tariff structure, starting at Dh2 for 30 minutes and Dh3 for one hour, with long-stay parking capped at Dh25 for up to 16 hours.

The introduction of regulated parking in both Discovery Gardens and International City is aimed at improving turnover and access in communities where dedicated parking is limited. For operators and community managers, the move reflects a broader push toward structured parking management in high-density residential areas, while residents will need to adapt routines and budgets to account for the new charges.

Read: Salik, Dubai Airports sign 10-year deal for e-wallet parking at DXB

GCC energy investment outlook remains resilient in 2026

The report highlights growing investments in LNG capacity, international gas assets, renewable energy and low-carbon technologies, even though these still represent a smaller share of overall capex.

Rajiv Pillai
Rajiv Pillai

20 January, 2026

GCC energy investment outlook remains resilient in 2026
Image: Getty Images

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Aggregate investment by national oil companies (NOCs) across the Gulf Cooperation Council (GCC) is set to remain elevated over the next two to three years, even as oil prices soften and global peers scale back spending, according to a new report by S&P Global Ratings.

In its GCC 2026 Energy Outlook: Capex, Capacity, Consolidation, S&P Global Ratings said GCC NOCs are expected to spend an average of $115bn–$125bn annually between 2025 and 2027, driven primarily by production capacity expansion and, to a lesser extent, investments in lower-carbon energy sources

While spending levels remain high, the pace of capital expenditure growth is expected to moderate compared with previous years, as production from major upstream and LNG projects begins to come on stream. This contrasts with international oil companies, where capex is forecast to remain flat or decline in 2026 amid lower oil prices and tighter capital discipline.

Capacity expansion remains the priority

According to the report, capacity expansion in the UAE and Qatar, alongside capacity maintenance in Saudi Arabia, remains the principal driver of spending. ADNOC is targeting an increase in oil production capacity to five million barrels per day by 2027, while QatarEnergy continues to expand LNG output through its North Field expansion programme.

Despite these commitments, S&P Global Ratings expects GCC NOCs to adopt a more cautious spending approach as mega projects move into the production phase. Even so, the agency does not expect this level of investment to materially strain free operating cash flows, given strong balance sheets and relatively low leverage across most GCC NOCs.

“We expect the ratings on most NOCs to remain resilient even if moderately lower oil prices reduce their cash flows, as global oil demand continues to rise steadily,” said S&P Global Ratings credit analyst Rawan Oueidat.

Beyond upstream oil, GCC NOCs are increasingly directing capital toward gas, LNG and less carbon-intensive energy sources, in line with national energy transition strategies and sustainability agendas. The report highlights growing investments in LNG capacity, international gas assets, renewable energy and low-carbon technologies, even though these still represent a smaller share of overall capex.

Strong cash generation from upstream operations is expected to continue underpinning these diversification efforts, allowing NOCs to expand clean-energy portfolios while maintaining credit quality.

Implications for oilfield service companies

While elevated capex supports overall activity levels, S&P Global Ratings cautioned that a more measured approach to spending by GCC NOCs could have downstream implications for oilfield service providers, particularly drilling companies.

The report noted that a moderation in spending growth is likely to reduce rig demand, rationalise average day rates, and weigh on the profitability of regional oil drillers, even as utilisation rates remain relatively high due to limited new rig supply.

“We think that oil drillers’ rating headroom could shrink as a result, but we do not expect any rating pressure in the short term. Industry consolidation could help balance rig supply and demand and subsequently support day rates,” Oueidat commented.

S&P Global Ratings added that earnings visibility, backlog strength and consolidation will remain key factors in assessing the credit profiles of regional drilling companies, particularly amid continued sensitivity to oil price movements.

Despite softer oil prices and slower capex growth, the report concludes that GCC NOCs are well positioned to absorb market volatility, supported by conservative financial policies and strong liquidity buffers. Even under a more challenging macroeconomic environment, their spending plans are unlikely to trigger credit stress in the near term.

However, for oilfield service providers, particularly drillers, the outlook remains more mixed, with weaker pricing power and heightened exposure to changes in upstream investment decisions likely to shape sector performance over the medium term.

Read: From energy leadership to 91% homeownership: Inside UAE’s achievements in 2025

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