Home Technology Artificial Intelligence Meta starts rolling out generative AI tools for all advertisers The tools will be available in Meta’s Ads Manager and their rollout will be completed next year by Reuters October 8, 2023 Image credit: Getty Images Social media giant Meta Platforms said on Wednesday that it has started rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers. The company started testing these tools in May, giving access to a select group of advertisers in a “testing playground”. The tools will be available in Meta’s Ads Manager and their rollout will be completed next year. Meta Ads Manager The rollout marks the Facebook and Instagram owner’s first foray into bundling generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code. Last week, the company said businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to engage with customers. Meta’s portfolio of AI products includes its language model “Llama 2” and an AI chatbot called Meta AI that can generate text responses and photo-realistic images. Tags AI Facebook Instagram Llama 2 Meta Ads Manager Meta Platforms You might also like UAE central bank fosters innovation with new hub at EIF Join our fintech, finance and investment panel on November 27 How Kaspersky is fortifying Saudi Arabia’s digital space ADIPEC 2024: ADNOC, Masdar, Microsoft to drive AI, low-carbon initiatives