Franchise UAE: Khalifa Fund launches new portal to help businesses buy and sell franchises

Investors and entrepreneurs looking to buy and sell franchises can now use a new resource.

Khalifa Fund for Enterprise Development has announced the launch of its new online portal, Franchise UAE, in partnership with leading franchise company, Francorp.

The platform is a one-stop shop for all franchise-related services and is designed to promote inbound and outbound franchising, making it easier for businesses to buy and sell franchises.

The portal also provides value-adding support services for franchisors and franchisees in Abu Dhabi.

Franchise UAE is designed to cater to both existing, homegrown businesses seeking to develop a franchise and aspiring entrepreneurs looking to invest in an established business concept.

It has two main streams, one of which helps businesses through the buying and selling process of a franchise, while the other helps in two phases.

Phase 1 includes a ‘franchisability’ quiz, FRA Survey and Quiz, and FRA Audit Report, while phase 2 is the Franchise Development Program, which is a comprehensive service that enables businesses to launch a sales and marketing campaign, create a comprehensive franchise program, and effectively recruit, train, and service franchisees.

Alia Al Mazrouei, CEO of Khalifa Fund stated: “The launch of Franchise UAE is an important step in the growth and development of franchising in Abu Dhabi. Franchise UAE will play a vital role in promoting inbound and outbound franchising and will provide much-needed support to businesses looking to expand their operations through franchising.

“We are pleased to partner with Francorp on this project and are confident that Franchise UAE will be a valuable resource for businesses in Abu Dhabi.”

.@KFED_Official has partnered with Francorp Middle East to launch the Franchise UAE online portal, catering to both startups and entrepreneurs seeking to invest in established brands, fostering the growth of enterprises in Abu Dhabi and the UAE. pic.twitter.com/iWC5T9F2kb

— مكتب أبوظبي الإعلامي (@ADMediaOffice) May 24, 2023

Franchise UAE highlights

Franchise UAE’s selected project partner for this platform is Francorp, a global franchise consulting firm with over 40 years of experience.

The Franchise Development Program comes in three iterations: The Partial Development Program, The Basic Program, and The Full Program, which offer a range of services from strategic planning and program structure to legal franchise documentation, franchise operations services, and franchise marketing services.

Imad Charaf Eddine, chairman and CEO of Francorp Middle East commented: “We are extremely excited and honored partnering with Khalifa Fund in developing the Franchise UAE platform– a new initiative that aims to support local SME’s and entrepreneurs in their plans of expansion and growth. As a bespoke portal to help brands develop their franchise and to recruit quality franchisees, Franchise UAE is a go-to platform for all franchise-related services including but not limited to; buying and selling a franchise, assessing and determining the ‘franchisability’ of the business as well as 360 Eco-system with access to special value-added services.

“These services that support the local SMEs on all aspects of their business through preferred suppliers who have been vetted and agreed to special pricing to ensure that local SME’s have a better chance at success and growth.

“In addition to this educational support in the form of franchise management and sales training will be available. There will also be a platform where business owners will be able to acquire franchise development programs based on their specific requirements.  The Franchise UAE platform with the support of the Khalifa Fund will be the first of its kind all-encompassing tool for local SMEs to be successful.”

With its comprehensive range of services and strategic partnerships, Franchise UAE is poised to become a go-to resource for businesses looking to expand their operations through franchising.

Image: Khalifa Fund for Enterprise Development