Meet Celia: Huawe’s AI assistant making everyday life easier
For people on the move, that means getting information, opening apps, adjusting settings or finding directions without interrupting whatever they are doing during a busy day or commute
25 August, 2026
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The HUAWEI Pura 90s Series is giving its Celia voice assistant a broader role, turning everyday voice commands into practical actions for users. Long used for tasks such as setting timers, checking the weather, sending messages and making calls, Celia can now handle a wider range of requests. For people on the move, that means getting information, opening apps, adjusting settings or finding directions without interrupting whatever they are doing during a busy day or commute.
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On the HUAWEI Pura 90s Series, Huawei says Celia has become more intuitive and personal. Its knowledge Q&A capabilities can provide quick responses on topics ranging from weather and time zones to travel recommendations and general questions. The assistant can also support content generation for everyday communication, including drafts for messages, invitations and simple documents. That combination can reduce the time users spend switching between apps when they need information or want to communicate quickly.

Voice control meets everyday convenience
Through natural voice control, users can manage system functions, open or control apps, adjust settings, take screenshots and start recordings. Celia also supports calls, messages, reminders and schedules, helping compress high-frequency actions into a single interaction. Contextual controls add another layer by surfacing relevant functions and settings through the interface. The result is a less fragmented experience, with fewer menus to navigate and fewer taps required for routine actions throughout the day for busy users.
Hail rides with Celia
Navigation is another area where the assistant is designed to be useful. Through voice commands, Celia can help users find directions, nearby places and travel routes directly on Huawei devices. Working with Huawei’s mapping services, it can provide walking or driving guidance and use saved locations such as home or work to speed up familiar journeys. For people exploring unfamiliar cities, this can reduce the friction of finding a destination while keeping the interaction simple.
The more regionally focused feature is support for ride-hailing services. Users can say, “Hey Celia, get me a ride to Dubai Mall” or “Hey Celia, get me a ride to Dubai Airport,” and let Celia help initiate the ride-hailing request while they continue with what they’re doing. For someone having coffee, working or navigating a busy day, that can turn a multi-step process into a natural interaction. It also reinforces Huawei’s push toward locally relevant AI for users who rely on digital services.
The integration could be especially useful when users are driving, traveling in unfamiliar locations or simply need to arrange transportation without manually navigating between applications. The combination of real-time information, navigation and regional services gives Celia a more practical role than a conventional voice assistant. It is not only about answering a question but about helping users move from intention to action with fewer steps. For Huawei, that points to a broader AI strategy too.
AI goes beyond voice commands
That broader vision is visible in the series’ camera tools. AI Composition is designed to intelligently frame shots for better visual balance, while AI De-glare removes distracting reflections with a single tap. Together, these features show how AI is being positioned as an embedded part of the device rather than a separate application. Celia’s assistant functions, navigation tools and camera capabilities all work toward the same objective: reducing friction in smartphone use and making technology feel natural.
Celia’s evolution reflects a broader shift in smartphone AI, from basic voice commands toward context-aware assistance that can connect information, device controls, navigation and services. For users, the appeal is straightforward: less time spent searching through menus, switching applications or typing requests. For Huawei, the strategy turns Celia into a more visible part of the Pura 90s experience, with regional services adding a distinctly local dimension to the smartphone’s daily experience too.






















