Dubai tourism stakeholders reaffirm growth plans as sector navigates regional challenges
More than 1,700 representatives from the tourism, aviation, hospitality, retail and events sectors attended the bi-annual City Briefing at Dubai Opera on June 3
04 June, 2026
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Dubai’s tourism industry gathered this week for a record-attended briefing hosted by the Dubai Department of Economy and Tourism (DET), as officials and private sector leaders outlined measures to sustain growth, maintain visitor confidence and advance the emirate’s long-term economic ambitions.
More than 1,700 representatives from the tourism, aviation, hospitality, retail and events sectors attended the bi-annual City Briefing at Dubai Opera on June 3.
The event came amid shifting regional dynamics and focused on the sector’s response to recent developments, the resilience demonstrated across the tourism industry and the roadmap for growth during the second half of 2026.
“Under the visionary leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, we have built a tourism ecosystem that is coordinated, agile and globally connected,” said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), at the event.
“This operating model combined with the support of our stakeholders and partners, along with a diversified market strategy, has been central to the continued resilience of Dubai’s tourism sector,” he said.
DET said authorities moved quickly following recent regional developments, activating contingency plans and coordinating with Emirates and flydubai to maintain connectivity for travellers. The department also provided operational guidance to tourism and hospitality operators and reinforced messaging across international markets.
Dubai’s government also introduced an Dhs2.5bn ($680.7m) support package aimed at the tourism, hospitality and entertainment sectors. The measures included financial relief for qualifying businesses and accelerated regulatory and licensing procedures to support business continuity and employment.

Record visitor numbers in 2025
Officials highlighted Dubai’s strong starting position entering 2026, following record international visitor numbers in 2025, 6.4 per cent gross domestic product growth in the fourth quarter of last year and 95.2 million passengers passing through Dubai International Airport.
Industry participants pointed to a range of initiatives designed to support commercial activity, including dining promotions, hotel offers and flexible booking policies. DET cited programmes such as “Dubai, A Fine Way to Dine” and “Dubai Restaurant Week” as helping sustain momentum in the food and beverage sector.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said events remained a key contributor to tourism growth.
“Events remain a critical engine of growth for Dubai’s tourism economy, driving visitation, supporting businesses, and creating year-round demand,” Al Khaja said.
Events in Dubai in the coming months
Looking ahead, officials highlighted Dubai Summer Surprises, which returns in July with retail promotions, entertainment programmes and dining campaigns, including the Great Dubai Summer Sale and Summer Restaurant Week.
Dubai Fitness Challenge will also mark its 10th edition from October 31 to November 29 as the city continues efforts to strengthen its position in lifestyle and wellness tourism.
DET said Dubai’s international marketing network remains active across more than 80 source markets through partnerships with over 3,000 organisations worldwide.
The briefing also underscored ongoing infrastructure investments, including the recently approved Gold Line metro project, a 42-kilometre underground route serving 15 districts, and the planned expansion of Al Maktoum International Airport, a $35bn project expected to become the world’s largest aviation hub.
DET said the tourism sector remains focused on supporting the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy by 2033.























