Want to be a content creator? Dubai launches new cultural initiative
The programme combines practical training with specialised workshops and interactive sessions led by experts in media, content creation and digital platforms
09 June, 2026
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Dubai Press Club (DPC), in collaboration with the Dubai Culture and Arts Authority (Dubai Culture), has launched the third phase of the Dubai Content Creators Programme with the introduction of a new Cultural Content Creators track aimed at developing specialised digital storytelling skills and supporting the growth of Dubai’s creative economy.
The programme seeks to equip content creators with the tools and expertise needed to produce high-quality content that reflects Dubai’s cultural identity, values and expanding creative landscape.
Running until June 19, the initiative forms part of broader efforts to support media and creative talent by strengthening capabilities in digital storytelling, visual communication, content production and audience engagement.
The programme combines practical training with specialised workshops and interactive sessions led by experts in media, content creation and digital platforms. Participants will also be introduced to emerging technologies, including artificial intelligence (AI), to support more innovative and impactful content creation.

Speaking at the launch, Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, highlighted the programme’s role in preparing a new generation of content creators capable of sharing Dubai’s cultural story with authenticity and impact.
Al Marri said Dubai’s emergence as a global centre for culture and creativity is driven by a vision that values identity and presents it confidently to international audiences. She emphasised the growing importance of culturally aware creators who can preserve heritage while presenting it through contemporary storytelling formats.
She added that the programme reflects a long-term investment in young talent, with the goal of nurturing creators who can connect the past, present and future through meaningful content.
Hala Badri, Director General of Dubai Culture, said cultural content plays an important role in shaping how cities preserve their identity and engage with global audiences.
She noted that Dubai’s cultural and creative industries are a key pillar of the emirate’s development strategy and contribute to strengthening its position as a global hub for the creative economy.
“Every city has a story to tell and Dubai’s story is one of creativity, openness, and possibility,” Badri said. “Through the Cultural Content Creators programme, we are investing in the next generation of storytellers and empowering them to capture the spirit of the city in ways that are authentic and innovative.”
Badri added that the programme reflects Dubai Culture’s commitment to creating an environment that supports content creators and creative professionals through access to knowledge, industry expertise and emerging technologies.
Maryam Al Mulla, Director of the Dubai Press Club, said the third phase of the Dubai Content Creators Programme marks a new milestone in the organisation’s efforts to develop specialised content creators capable of producing impactful content aligned with the rapid evolution of digital media.
She added that the partnership with Dubai Culture demonstrates a shared commitment to advancing cultural storytelling and expanding opportunities for creators to contribute to Dubai’s growing creative economy.
Wedad Kahoor, Section Head – Media Talent Development at the Dubai Press Club, said the programme combines theoretical learning with practical application, enabling participants to develop narratives, build content strategies and use modern digital tools to tell compelling cultural stories.
The programme also aims to help participants transform elements of Dubai’s cultural landscape, including heritage, arts, talent and creative industries, into engaging digital content capable of reaching wider audiences and enriching Arabic cultural content online.
The Cultural Content Creators programme builds on previous editions of the Dubai Content Creators Programme, which focused on economic, health and science content through collaborations with government entities and strategic partners.
The initiative forms part of the Dubai Press Club’s wider efforts to develop media talent equipped to meet the demands of the evolving digital content industry while supporting Dubai’s ambitions to strengthen its position as a global centre for culture, creativity and innovation.

























