Dubai SME’s Ahmad Al Room Almheiri on how “Map Your Dubai” aims to boost visibility for the local F&B sector
The initiative builds on earlier city-wide engagement efforts such as #MyDubai, which have encouraged residents and visitors to contribute to the city’s broader narrative through digital storytelling
23 June, 2026
TT
16
The Dubai Department of Economy and Tourism (DET) and Google recently unveiled “Map Your Dubai: Insider Edition”, a community-led initiative designed to increase visibility for Dubai’s homegrown food and beverage businesses and drive greater discovery through digital platforms.
The initiative was unveiled at an exclusive Breakfast Club event held at the Etihad Museum, attended by senior officials and ecosystem stakeholders, including Ahmad AlRoom Almheiri, CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), alongside culinary entrepreneurs, content creators and members of the regional food community.
The programme forms part of DET’s wider “From Dubai, For Dubai” movement, which aims to highlight local businesses and encourage residents, visitors and creators to actively engage with and support homegrown brands.
“Map Your Dubai: Insider Edition” is built around Google’s Local Guides network, a global community of volunteers who contribute reviews, photos and updates on Google Maps. In Dubai, Local Guides have curated 11 thematic lists featuring around 100 homegrown restaurants, cafés and neighbourhood dining concepts across the city.

The lists are available through a dedicated campaign portal, allowing users to explore venues directly via Google Maps and visit them in person. Public voting began on June 22 and run until July 6, with participating Local Guides set to be recognised across official campaign channels.
The initiative is intended to support greater visibility for small and medium enterprises in the F&B sector by leveraging community-driven recommendations and digital discovery tools to increase awareness of local dining concepts.
It also builds on earlier city-wide engagement efforts such as #MyDubai, which have encouraged residents and visitors to contribute to the city’s broader narrative through digital storytelling.
Speaking on the sidelines of the launch, Almheiri said the initiative reflects Dubai’s approach to strengthening its SME ecosystem through partnerships that combine government support, digital platforms and community participation.
Here are excerpts from the discussion.
What does “Map Your Dubai” represent for Dubai SME and the wider ecosystem?
It signals a more connected approach to SME support, where visibility and discovery are treated as key parts of the same ecosystem. For many SMEs, particularly in the F&B sector, the main challenge is not product quality but discoverability.
This initiative brings together government, technology platforms and the community to make discovery more structured and accessible.
Why does visibility remain such a challenge for SMEs?
Because competition is strong and consumer attention is fragmented. Many SMEs rely on word of mouth and immediate networks, which limits their reach.
Digital tools like Google Maps, combined with trusted input from Local Guides, help bridge that gap by making discovery more scalable and consistent.
How does the ‘Local Guides’ model strengthen discovery?
Local Guides contribute real, experience-based input through reviews, photos and updates. When this is organised into curated lists, it becomes a practical way for users to discover new places.
In this case, more than 100 homegrown restaurants and cafés have been grouped into themed lists that make Dubai’s F&B scene easier to explore.
How does this align with Dubai’s broader economic strategy under D33?
It aligns with the Dubai Economic Agenda, D33, which aims to strengthen Dubai’s position as a global business and tourism hub.
SMEs are central to that strategy, and initiatives like this ensure they are not only supported through policy and funding, but also through visibility and digital discovery.What message would you send to entrepreneurs looking at Dubai as a base?
Dubai remains one of the most straightforward places to start and grow a business. The ecosystem is designed to reduce friction and support entrepreneurs at different stages of growth.
The wider message is that Dubai is open for business and continues to build the systems that help entrepreneurs establish and scale here.
Read: du CCO Karim Benkirane on redefining infrastructure for UAE’s next generation of entrepreneurs






















