Dubai Retail launches city-wide gift card covering 40 malls and 5,000 stores
The new card can be used across 40 malls, lifestyle destinations, and retail centres, covering more than 5,000 participating stores and venues
13 May, 2026
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Dubai Retail, one of the region’s largest groups of malls and retail destinations under Dubai Holding Asset Management, has announced the launch of the Dubai Retail Gift Card, a new multi-destination offering designed to give residents and visitors greater flexibility in how they shop, dine, and experience leisure across the city.
The new card can be used across 40 malls, lifestyle destinations, and retail centres, covering more than 5,000 participating stores and venues. Positioned as a flexible gifting solution, it allows recipients to choose their own experiences, from fashion and dining to entertainment and wellness, across Dubai’s diverse retail landscape.
The Dubai Retail Gift Card has been introduced as a seamless and practical gifting option, allowing users to curate their own experiences rather than being tied to a single location or brand. Accepted across Dubai Retail destinations citywide, the card offers recipients the freedom to decide how and when they want to use their balance.
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Whether it is a relaxed day at a beach club, a spa treatment, a family outing, or a shopping trip, the card is designed to reflect the diversity of experiences available across Dubai. It aims to cater to both everyday gifting and special occasions, making it a versatile option for residents, tourists, and corporate users alike.
Dubai Retail said the concept is built around flexibility and choice, enabling recipients to create personalised moments across multiple visits and destinations rather than a single transaction experience.
From beachfront dining to retail landmarks
The card unlocks access to some of Dubai’s most recognisable destinations. These include dining at Palm West Beach and shopping at Palm Jumeirah Mall, Ibn Battuta Mall, and Nad Al Sheba Mall, as well as fashion and lifestyle retail at The Outlet Village.
It also extends to local dining and cultural experiences at Al Khawaneej Walk, extensive retail options at Dragon Mart, family entertainment at Bluewaters, and leisure experiences along JBR. The wide network of participating destinations is intended to mirror the city’s evolving lifestyle ecosystem.
With such a broad range of options, the card positions itself as a city-wide pass to retail and leisure rather than a traditional single-mall gift card.
How the Dubai Retail Gift Card works
Powered by Visa, the Dubai Retail Gift Card is valid for 12 months from the date of purchase. It supports multiple and partial redemptions, allowing users to spend their balance gradually across different locations and occasions.
Balances and card security can be managed through the official website, offering users a straightforward way to track and control usage. The card is available in load values ranging from Dhs50 to Dhs3,500, making it suitable for both personal gifting and corporate incentive programmes.
Dubai Retail emphasised that the card is designed to be both secure and convenient, with a focus on flexibility and long-term usability across its destination network.
More information and purchases are available at giftcard.dubairetail.ae, where users can also manage card details and explore participating venues.
Availability across Dubai Retail destinations
The Dubai Retail Gift Card can be purchased at customer service desks across participating malls and retail centres. It is also available online through giftcard.dubairetail.ae, with customers given the option to convert digital purchases into physical cards at selected locations.
Dubai Retail’s portfolio includes major destinations such as Palm Jumeirah Mall, Ibn Battuta Mall, The Outlet Village, Circle Mall, Bluewaters, Al Khawaneej Walk, JBR, and Souk Madinat Jumeirah, along with a wider network of community retail centres serving residential neighbourhoods across Dubai.
Collectively, the group’s assets form one of the most extensive retail and lifestyle networks in the emirate, reinforcing Dubai’s position as a global destination for shopping and leisure.
Separately, Fazaa expands community support for resident families
In a separate community-focused initiative, Fazaa, in cooperation with the Ministry of Family, announced in March 2026 the launch of a programme granting free Fazaa discount memberships to resident families in the UAE, as part of the “Year of the Family 2026”.
The initiative reflects the UAE’s broader commitment to strengthening family stability, enhancing quality of life, and fostering social cohesion. It also underscores the government’s vision of integrating resident families into the country’s long-term development journey, a WAM report said.
Officials described the programme as a gesture of appreciation to families who have chosen the UAE as their home, highlighting the country’s emphasis on inclusivity, cooperation, and shared prosperity.
The membership provides access to a wide range of benefits, including:
- Discounts and offers at more than 34,000 retail outlets inside and outside the UAE
- Savings on over 28,000 food and consumer products through Fazaa Stores
- Discounts on accommodation and travel packages across more than 500,000 hotels worldwide via Fazaa Amakin
- Up to 70 per cent discounts on entertainment and tickets through the Fazaa mobile application
- Exclusive offers on selected products and services
To simplify access, Fazaa has enabled online registration through its official website, allowing resident families to apply and activate memberships directly.
























