From phones to appliances, how Xiaomi is expanding its AIoT ecosystem in the Middle East
Tommy Yang, GM for the Middle East, reflects on ‘Innovation for everyone’ and building long-term relevance in one of the world’s fastest-moving consumer tech markets
13 January, 2026
TT
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Xiaomi’s Middle East playbook is focused on scale, smart ecosystems, and staying close to the consumer. The company has moved decisively beyond being seen as a value-driven smartphone brand, building momentum across wearables, smart living, and AI-powered devices that are increasingly shaping how consumers interact with technology every day. From maintaining a leading position in regional smartphone shipments to deepening its AIoT footprint, Xiaomi is leaning hard into ecosystem thinking, not isolated products.
At the centre of this push is the company’s “Human x Car x Home” strategy, a framework that positions the smartphone as the gateway to a fully connected lifestyle. Add to that expanding retail ambitions, new product categories including large home appliances, and a renewed focus on practical AI, and Xiaomi’s Middle East strategy starts to look deliberate rather than opportunistic.
In this interview, Tommy Yang, general manager for the Middle East at Xiaomi, reflects on performance, priorities, and what it takes to build long-term relevance in one of the world’s fastest-moving consumer tech markets.

How would you describe Xiaomi’s performance in the Middle East over the last two to three years?
In 2024, Xiaomi continued to strengthen its footprint in the Middle East, achieving steady growth across both smartphones and smart AIoT categories. According to Canalys data, Xiaomi ranked second in smartphone shipments across the region in 2024 with a 19 per cent market share, a position we successfully maintained in H1 2025.
Beyond smartphones, Xiaomi’s broader ecosystem has shown strong momentum. In H1 2025, our smart band line ranked number one, our Basic Watch series came in second, and our robot vacuum cleaners ranked third across the Middle East. Meanwhile, product lines such as electric scooters and security cameras have also recorded significant growth, strengthening Xiaomi’s position as a leader in connected living.
This success reflects both the trust of local consumers and our strategic focus on delivering innovation with honest pricing.
What is Xiaomi’s strategy for strengthening its regional presence, and how do you adapt global priorities to local consumer needs?
Xiaomi has built a strong foundation in the Middle East, ranking among the top brands in both smartphones and AIoT products. Our goal is to expand this leadership by bringing more innovative technologies to local consumers.
We plan to introduce large home appliances such as air conditioners, refrigerators, and washing machines, offering smarter and more energy-efficient solutions powered by Xiaomi’s AI technology.
At the same time, we are expanding our new retail presence. The Xiaomi Store in Ibn Battuta Mall, Dubai, was our first self-operated store in the region. We have since opened our second location at Al Ghurair Centre, and we plan to continue expanding across key GCC markets to deliver better access and service to our users.
The smartphone and AIoT landscapes are evolving rapidly. How do you see the Middle East market developing, and what role is Xiaomi playing in shaping that trajectory?
The global and Middle Eastern smartphone and AIoT industries are indeed undergoing a period of rapid transformation and innovation—from advancements in mobile imaging and AI technology to increasingly sophisticated hardware integration and AI-driven IoT connectivity.
In October 2023, Xiaomi introduced its “Human x Car x Home” full-ecosystem strategy, which continues to guide our innovation roadmap today. This strategy reflects our vision to connect all smart devices, once isolated and serving single scenarios, into one intelligent network powered by AI, the Mi Home app, and smart voice control.
In this new era, the smartphone becomes more than just a communication tool; it is the gateway to an interconnected smart lifestyle. Through this window, Xiaomi enables users to seamlessly explore and control a full range of AIoT products and smart home experiences, bringing technology closer to people and people closer to a smarter way of living.
The Xiaomi 15T Series is positioned as a flagship experience. How does this launch reflect your vision of making cutting-edge technology accessible to Middle Eastern consumers?
The Xiaomi 15T Series represents our vision of bringing flagship innovation to everyone. Co-engineered with Leica, it delivers professional-grade imaging with a 5x telephoto lens and true-to-life colour science, while the new Golden Collection design reflects both elegance and craftsmanship.
Powered by HyperOS 3, it connects seamlessly across Xiaomi’s AIoT ecosystem, from wearables to smart homes. With the 15T Series, we’re giving Middle Eastern consumers access to cutting-edge technology that combines performance, design, and intelligence—all at an honest price.
Xiaomi has been building a connected ecosystem spanning wearables to smart home devices.
How are consumers in this region engaging with that ecosystem, and what comes next?
Xiaomi’s smartphones and AIoT products have always been designed as one unified ecosystem: intelligent, open, and seamlessly connected. Over the past few years, Xiaomi has introduced many of its most advanced innovations from China to the Middle East, bringing cutting-edge technologies into thousands of homes.
Features such as AI obstacle recognition in robot vacuums, next-generation smart fitness tracking algorithms in wearables, and AI-powered detection for fire, pets, and children in security cameras are already enriching the daily lives of regional consumers.
Looking ahead, Xiaomi will continue expanding its product portfolio in the Middle East, including the introduction of large home appliances in the near future. Empowered by Xiaomi’s AI technology, these products will offer smarter energy efficiency and effortless convenience, further enhancing the connected smart home experience for consumers across the region.
AI has become a major differentiator in consumer technology. How is Xiaomi embedding AI into its smartphones and AIoT lineup to enhance usability and everyday experiences?
AI is at the core of Xiaomi’s innovation. With HyperAI, we’re creating a seamless intelligent experience that connects smartphones, wearables, and smart home devices under one system. Features like AI Writing, Circle to Search, and AI Interpreter make daily interactions smarter and more intuitive, while HyperConnect ensures all devices collaborate smoothly within the Xiaomi ecosystem.
In June 2025, Xiaomi also introduced AI Glasses in China, an exciting step into wearable AI. They redefine how users interact with technology, enabling real-time translation, voice assistance, and visual recognition in a lightweight, stylish design. Together, these innovations show how the company is turning AI into a meaningful part of everyday life.
Xiaomi’s philosophy is “Innovation for Everyone”. How does this principle guide your operations in the region?
Innovation for Everyone is not just a slogan; it’s how we operate. In the Middle East, this means bringing flagship-level technology to real users, not just elites. For example, with the 15T Series we co-engineered with Leica, we deliver high-end imaging with 5x telephoto and advanced colour science, alongside elegant design through our Golden Collection, to everyday consumers.
We also recently launched large home appliances globally, stepping into air conditioners, refrigerators, and washing machines to complete our intelligent home vision.
In the Middle East, we established our first Xiaomi self-operated store in Ibn Battuta Mall, Dubai, in October last year, followed by the recent opening of a store at Al Ghurair Centre this week. We plan to open more stores across key markets so consumers can directly experience the full Xiaomi ecosystem, from phones to AIoT to smart appliances.
This is what “Innovation for Everyone” means here: advanced technology, transparent pricing, and a unified user experience, making the extraordinary accessible.
Looking ahead, what are your top priorities for the company in the Middle East?
First, we remain committed to expanding our “Human x Car x Home” ecosystem, creating seamless smart experiences that combine mobility, entertainment, and intelligent living. We will continue to deliver more and better products across smartphones, AIoT, and smart appliances to meet evolving consumer needs. Looking ahead,
Second, expand our physical footprint to bring Xiaomi closer to users.
And above all, we want to build a bond with our users and fans and be the “coolest” company in their hearts, building trust, loyalty, and a brand people truly love.






















