This Eid Al Adha, Dubai Retail, one of the region’s largest groups of malls and retail destinations under Dubai Holding Asset Management, is rolling out an extensive citywide programme of cultural performances, entertainment experiences, dining offers, fitness and wellness activations, and seasonal retail rewards across its destinations, turning key locations across Dubai into festive community hubs throughout the holiday period.
Read: Dubai rolls out Eid Al Adha staycation offers, family events from May 22-31
From heritage-inspired promenades and waterfront destinations to neighbourhood centres and major lifestyle hubs, each location is set to reflect the spirit of Eid Al Adha through experiences built around celebration, togetherness, and family engagement.
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As part of the Eid Al Adha festivities, Dubai Retail destinations will host live traditional Emirati performances including Al Ayala shows, Al Harbiya band performances, and selected falconry displays. These cultural showcases are among the most recognised expressions of UAE heritage and will appear across multiple destinations throughout the long weekend.
Live performances will run daily between 4:00pm and 10:00pm across participating locations, with schedules as follows:
- 1st day of Eid: The Outlet Village, Ibn Battuta Mall (5:30pm to 8:30pm), Al Khawaneej Walk, and Souk Madinat Jumeirah (1:00pm to 5:00pm)
- 2nd day of Eid: Circle Mall, Nad Al Sheba Mall, Palm Jumeirah Mall (4:30pm – 9:30pm), Ibn Battuta Mall (5:30pm to 8:30pm), Al Khawaneej Walk, Souk Madinat Jumeirah (1:00pm to 5:00pm), and Bluewaters (6:20pm to 10:30pm across 4 sets)
- 3rd day of Eid: Bluewaters (6:20pm to 10:30pm across 4 sets) and Souk Madinat Jumeirah (1:00pm to 5:00pm)
Versus 3.0 returns to Ibn Battuta Mall with gaming, robotics, and interactive fun
One of this year’s headline attractions is the return of Versus 3.0 at Ibn Battuta Mall, developed in collaboration with the Dubai Department of Economy and Tourism. The gaming-led experience returns in an expanded format, blending Eid festivities with Dubai’s rapidly growing e-gaming culture.
Located at Egypt Court, Ibn Battuta Mall, the activation will run from May 22 to 31, between 2:00pm and 10:00pm, with free entry for visitors.
Guests can explore a wide range of interactive experiences, including console gaming, robotics zones, face painting, Pixicade workshops, AI booths, and challenges such as Catch the Baton. Visitors will also receive Eid-themed giveaways featuring exclusive retail offers, with additional information available at the information desks in China Court and Tunisia Court.
Dining experiences spotlight Eid celebrations across the city
Food lovers will find a wide range of festive dining experiences across Al Khawaneej Walk, Bluewaters, and Souk Madinat Jumeirah.
At Al Khawaneej Walk, Temple Creamery will offer complimentary ice cream during selected hours across the holiday period in collaboration with the destination.
At Souk Madinat Jumeirah, Taverna Greek Restaurant is inviting groups of five or more to celebrate Eid with its curated “Anasa” set menu, featuring Mediterranean dishes such as Flaming Cheese Saganaki, Greek-style chicken, and slow-roasted lamb shoulder, priced at Dhs1,500.
Also at Souk Madinat Jumeirah, The Meat Co is offering group dining packages for parties of 15 or more, with five curated menus ranging from Dhs380 to Dhs570 per person.
The selection includes signature dishes such as Grain-Fed Beef New Yorker and Salmon Fillet, alongside starters like Red Chilli Prawns and Seared Scallops, and desserts including Chocolate & Pistachio Fondant and Brie Cheesecake.
At Bluewaters, The Spaniel is offering 30 per cent off à la carte dining from 5pm throughout Eid Al Adha, featuring dishes such as Shepherd’s Pie, Chicken Kiev, Cod Tikka Masala, and a signature Caviar Burger.
Meanwhile, Barbar and Drinkit at Bay Avenue will offer combo deals starting from Dhs29.
Family entertainment across malls and lifestyle destinations
Families will find a wide selection of entertainment options across Ibn Battuta Mall, Circle Mall, Palm Jumeirah Mall, and Bluewaters.
At Ibn Battuta Mall, Skyzone is offering toddlers two hours of play for Dhs69, with VIP premium access available for children 110 cm and above. Fun City is offering unlimited monthly access for Dhs175, Fun Pass Pro packages from Dhs129, Dhs1 entry days on Tuesdays, and birthday packages starting at Dhs99.
At Circle Mall, The Zone will host creative workshops such as Messy Fun and Creative Club sessions starting from Dhs40 per child, and Arty Mania experiences at Dhs55. ROXY Cinema is offering tickets at Dhs52 on weekdays and Dhs56 on weekends, while Orange Wheels is providing a 50 per cent discount on Stay & Play every Tuesday.
At Bluewaters, Illusion City is offering 30 per cent off total ticket bills through a social media activation running from May 25 to May 31.
At Palm Jumeirah Mall and Nad Al Sheba Mall, the Dubai Esports & Gaming Festival will feature a live sim racing activation from May 22 to 31, allowing visitors to compete on professional racing simulators and climb leaderboards.
Retail offers deliver major Eid discounts across Dubai
Shoppers can expect major savings across Boxpark, Ibn Battuta Mall, and The Outlet Village, with discounts reaching up to 90 per cent.
At The Outlet Village, brands including Cerruti and Coach are offering 30 per cent off storewide, while BOSS, HUGO, Michael Kors, and Polo Ralph Lauren are offering up to 60 per cent off. Additional brands such as Armani, Diesel, Guess, Calvin Klein, Lacoste, Tommy Hilfiger, and Nike are offering discounts of up to 75 per cent.
Further offers include Buy 1 Get 1 deals from Columbia, Converse, Timberland, and GAP, while Levi’s items are priced at Dhs199 and below. Beverly Hills Polo Club starts from Dhs99.
At Ibn Battuta Mall, Columbia, Nike, Timberland, and Crocs are offering 30 per cent off storewide, while American Eagle has up to 50 per cent off and Vero Moda up to 60 per cent. Adidas Outlet is offering an additional 40 per cent off already reduced prices.
Galeries Lafayette L’Outlet leads with discounts of up to 90 per cent, while Pandora offers a 3-for-2 promotion across selected collections.
At Boxpark, Dantone Home is running a “Proud of UAE” sale with up to 50 per cent off premium furniture.
Health, wellness, and beauty offers across Bluewaters and Circle Mall
Wellness-focused activations will also feature prominently across Dubai Retail destinations.
At Bluewaters, Range Gym is offering a Family Wellness package with 20 per cent off selected memberships for groups of two or more until May 31 using the code “FAMILY”.
At Circle Mall, Revival Clinic is offering Eid pricing on Hydrafacial treatments and Botox starting from Dhs300, along with an unlimited laser package for Dhs2,899 over five months. Plushtan is offering tanning packages from Dhs200, plus discounts on lotions and buy-one-get-one offers.
Contrast is offering up to 50 per cent off first treatments, while GlowTerra is running a Buy 2 Get 1 deal on skincare products. Star Kids is offering children’s spa experiences starting from Dhs149, and Pious Therapy is offering time-based discounts throughout the week.
Spend & Win campaign adds seasonal rewards across Dubai Retail destinations
Dubai Retail, in collaboration with Dubai Shopping Malls Group (DSMG), is also launching a Spend & Win promotion from May 18 to 31.
Shoppers spending Dhs200 at participating malls will be entered into a digital raffle to win a share of Dhs200,000 in cash prizes.
A total of 25 winners will be selected, with five winners receiving Dhs15,000, five receiving Dhs10,000, and 15 receiving Dhs5,000. Draws will take place on May 30 and June 1.
Participating locations include Souk Al Seef, Bay Avenue, Villanova Centre, Serena Centre, Shorooq Centre, Mudon Centre, and Al Khail Gate Centre.
Abu Dhabi enhances Eid atmosphere with 3,800 light displays
In a separate Eid initiative, Abu Dhabi Municipality has installed 3,800 decorative light displays across Abu Dhabi Island and mainland areas ahead of Eid Al Adha.
Abu Dhabi City Municipality has installed 3,800 decorative light displays across Abu Dhabi Island and mainland cities ahead of Eid Al Adha, as part of efforts to mark the holiday and enhance the capital’s urban landscape.
The project, carried out in collaboration with the Department of Culture and Tourism, Abu Dhabi, includes illuminated festive messages and geometric designs inspired by Islamic art and calligraphy, a WAM report said.
Khaled Allaq Al Hammadi, Project Monitoring Manager at Abu Dhabi City Municipality, said the initiative reflects the municipality’s commitment to improving quality of life and reinforcing Abu Dhabi’s urban identity by combining cultural heritage with modern design.
The decorations feature phrases including “Eid Mubarak” and “Wishing You Well Every Year”, alongside lighting structures ranging from 2 to 4 metres in size.
The municipality said all installations were designed to meet safety and environmental standards, using energy-efficient lighting and recyclable materials resistant to weather conditions. Continuous monitoring is being carried out by specialised technical teams to ensure quality and performance.