New initiative to support parents in managing children’s gaming habits
The development is particularly relevant for high-growth regions such as the Middle East, where gaming adoption is rising rapidly across markets including Saudi Arabia, the UAE and Egypt
15 April, 2026
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Games for Change, in partnership with Tencent Games, has launched a new programme aimed at helping families better understand and engage with the role of video games in young people’s lives.
The initiative builds on the Raising Good Gamers programme, as global gaming audiences continue to expand, with an estimated 3.3 billion players worldwide. The development is particularly relevant for high-growth regions such as the Middle East, where gaming adoption is rising rapidly across markets including Saudi Arabia, the UAE and Egypt.
As part of the initiative, the partners have released a new white paper titled Raising Good Gamers: What Families Need to Know About Video Games and Well-Being, authored by Dr Rachel Kowert, Research Director at Games for Change.
The research draws on data from 15 countries and seven languages, alongside interviews with parents and game developers, to provide insights into how families, educators and policymakers can approach gaming in a more balanced and informed way.
The programme will also deliver practical tools and resources for families, schools and youth organisations. Developed by Arana Shapiro, chief programme officer at Games for Change, these include workshops and conversation guides designed to help parents engage constructively with their children’s gaming habits.
The materials focus on promoting positive play, including respectful behaviour, communication and community participation.
Global rollout with Middle East expansion planned
Following a pilot workshop in the United States (US) in March, the programme is set to roll out across the US and the United Kingdom (UK) in September. The initiative is expected to expand internationally, including into the Middle East, in the next phase.
Susanna Pollack, president of Games for Change, said: “For many parents, video games are a meaningful part of their children’s lives, but one they don’t always feel equipped to navigate. As gaming continues to evolve, families are increasingly looking for balanced, practical support. Through this partnership and accompanying research, we’re bringing together data, behavioural science and the voices of families themselves to help address the questions parents have and give them the tools to engage with gaming in a more informed, confident and constructive way.”
Danny Marti, head of public affairs at Tencent, added: “Video games are an enriching and widely enjoyed part of modern life, yet public debate around games is too often shaped by narrow or incomplete narratives. Raising Good Gamers reflects a belief that positive play is a shared responsibility, one that benefits from collaboration across industry, researchers, educators, policymakers, and families. By grounding the conversation in evidence and practical experience, this partnership aims to support more informed decision-making and a more balanced understanding of the role video games play in young people’s lives.”
The initiative will also be featured in an upcoming episode of the Good Game Club podcast, set for release on April 16, 2026, and will be showcased at the Games for Change Festival in New York in July 2026, where full findings from the white paper will be presented.
The partnership reflects growing industry efforts to shape more constructive, evidence-based conversations around gaming, particularly as younger, digitally native populations drive global growth in the sector.



















