Dubai welcomes world’s first AlphaTheta Premium Dealer store
The venue features hands-on access to AlphaTheta’s DJ and music production equipment, supported by trained specialists who provide product demonstrations, technical guidance and personalised support
09 June, 2026
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Desert Beat has opened the world’s first AlphaTheta Premium Dealer store in Dubai, marking a significant milestone for the region’s music technology and creative industries ecosystem.
Located at The B1 Mall in Al Barsha, near Mall of the Emirates, the new concept store combines premium retail, educational programming, studio facilities and community-focused experiences, positioning itself as a hub for DJs, music producers and content creators across the Middle East.
The launch comes as demand for professional music production and DJ equipment continues to grow across the UAE, driven by the expansion of live entertainment, nightlife, music festivals and creator-led digital content.
Desert Beat, one of the region’s fastest-growing distributors of DJ and music production equipment, said the store has been designed as an immersive destination that provides access to AlphaTheta’s latest technologies while fostering creativity, collaboration and skills development.
The venue features hands-on access to AlphaTheta’s DJ and music production equipment, supported by trained specialists who provide product demonstrations, technical guidance and personalised support.
At the centre of the concept is a dedicated DJ booth and studio space that creators can use free of charge to record and share sets. The store will also host a year-round calendar of workshops, masterclasses, artist sessions and live demonstrations aimed at supporting both aspiring and professional DJs.
The company said the initiative is intended to make DJ culture more accessible while helping develop the next generation of creative talent across the region.
The opening reflects Dubai’s growing status as a regional centre for music, entertainment and creative industries, supported by a diverse international population and a thriving events sector.
Jamal Mohamed, chief executive officer of Desert Beat, said: “Launching the world’s first AlphaTheta Premium Dealer concept in Dubai reflects both the strength of the region’s music scene and our long-term confidence in the UAE market. We continue to see Dubai attracting global brands, talent, and creative communities, making it the ideal location for a concept centred around innovation, culture, and connection. Through this space, we wanted to create more than a retail destination – we wanted to build an accessible platform where aspiring and established DJs alike can learn, collaborate, and be part of a growing creative movement shaping the region.”
Remco van Megen, head of sales, Europe, Middle East and Africa (EMEA) at AlphaTheta, added: “The opening of the first AlphaTheta Premium Retail store in Dubai marks a significant milestone in how we engage with and support local DJ communities. Two years ago, we chose Desert Beat as a trusted partner, bringing together our global innovation with their deep local expertise to create a space that truly reflects the region’s thriving music scene. As Dubai continues to establish itself as a key hub for electronic music, this space provides artists and aspiring DJs with greater access to the tools, knowledge, and community they need to develop their craft and express themselves.”
The new store is expected to serve as a platform for community engagement and talent development, while strengthening Dubai’s position as a destination for music, entertainment and creative entrepreneurship.

























