What next for Dubai’s Toyota sign? Al-Futtaim hints at plan to preserve legacy
Al-Futtaim says the famous Toyota sign’s story is not over as Dubai’s Nasser Rashid Lootah Building prepares for demolition in 2027
26 August, 2026
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The famous Toyota sign that has towered over Sheikh Zayed Road for decades will live on in some form even after the building beneath it disappears, Al-Futtaim has revealed.
The company issued a statement following confirmation that the Nasser Rashid Lootah Building, better known to generations of Dubai residents as the “Toyota Building”, is scheduled to be demolished in 2027.
Read more: Dubai’s famous Toyota Building to be demolished in 2027
While Al-Futtaim said it was saddened by the news, it hinted that the landmark’s story is not quite finished.
“This is not the end for the famous Toyota sign; we have plans to carry the legacy forward, which will be revealed in the coming months,” the company said.
Al-Futtaim also teased what it described as “one last surprise” before the final farewell to the building, telling Dubai residents to “keep your eyes up this September”.
The company did not disclose what the September activation will involve or how the Toyota sign’s legacy will ultimately be preserved.
The comments add another chapter to the story of one of Dubai’s most recognisable surviving buildings from the city’s early period of development.
Completed in 1974, the 15-storey Nasser Rashid Lootah Building predates much of the modern skyline that now surrounds it on Sheikh Zayed Road.
Its defining feature arrived in 1981, when the giant red Toyota insignia was installed on its roof. The sign remained there for decades before being removed in 2018 after the advertising agreement expired, only to return in June 2022 following an absence of almost four years.
Al-Futtaim said the Toyota logo had been a visible part of Dubai’s skyline for “almost half a century”, thanking the Nasser Rashid Lootah Group for allowing it to occupy such a prominent position.
The company described news of the building’s impending demolition as “bittersweet”, saying it was sad to see its story come to a close but also excited about what comes next at the prime Sheikh Zayed Road location.
It also reflected on how dramatically Dubai has changed during the building’s lifetime, pointing to the development of landmarks including the Dubai World Trade Centre, Burj Khalifa, Dubai Mall and the Dubai International Financial Centre within the decades since it was built.
The building’s real estate management has previously confirmed that demolition is planned for 2027, although no precise date has been given. Existing tenants with valid rental contracts can remain until December 2026.




















