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UAE airlines accelerate expansion: Emirates and Etihad reveal major route plans

The developments highlight how both carriers are seeking to deepen their reach into strategically important markets while strengthening the UAE’s position as a global hub linking Europe, Asia, Africa and the Middle East

Nida Sohail
Nida Sohail

10 June, 2026

UAE airlines accelerate expansion: Emirates and Etihad reveal major route plans

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Two of the UAE’s leading airlines are pressing ahead with major network expansion plans, underscoring the growing strength of international travel demand and the Gulf’s increasingly important role in global aviation connectivity.

Emirates has announced its readiness to launch daily services to Berlin and Stuttgart, subject to regulatory approval from Germany’s Federal Ministry of Transport, while Etihad Airways has confirmed it will double its flights between Abu Dhabi and Kabul from mid-July following stronger-than-expected demand on the route.

The developments highlight how both carriers are seeking to deepen their reach into strategically important markets while strengthening the UAE’s position as a global hub linking Europe, Asia, Africa and the Middle East.

Emirates commits more than €100m annually to German expansion

Emirates said it is prepared to invest more than €100 million annually in operational expenses, staffing, airport charges, fuel and related costs to support daily services to Berlin and Stuttgart.

Read more-AI turnarounds to premium economy: How Dubai airlines are redefining travel

The airline believes both cities represent significant opportunities for long-haul connectivity and economic growth, despite being among Germany’s most important commercial and population centres, a WAM report said.

Berlin, Germany’s capital and largest city, is home to approximately 3.9 million residents and serves as a major political, diplomatic and technology hub. While the city has developed a thriving start-up ecosystem and attracts millions of visitors every year, Emirates argues that its long-haul connectivity remains limited compared with its economic importance.

According to OAG schedule data cited by the airline, more than 85 per cent of Berlin Brandenburg Airport’s international connectivity is concentrated within Europe, leaving substantial room for growth in long-haul services.

Stuttgart faces a similar challenge. As the economic powerhouse of Baden-Württemberg, one of Germany’s most export-oriented states, the city plays a critical role in manufacturing, engineering and international trade. However, access to long-haul air services remains relatively limited, a factor that business leaders say could constrain future growth opportunities.

Demand for long-haul services remains strong

Sir Tim Clark, president of Emirates Airline, said demand for direct long-haul connectivity to both cities has been consistently highlighted by businesses, trade groups and travellers.

“Emirates is ready to bring daily wide body connectivity to Berlin and Stuttgart and connect them with our extensive network, backed by substantial investment. These are two of Germany’s most important economic centres, yet both remain underserved when it comes to long-haul connectivity,” he said.

“German businesses have told us they need it, the Berlin Chamber of Commerce has called for it, our own data confirms the demand is there, and flights are forecast to be full.”

Clark added that Emirates already provides German travellers with access to dozens of destinations across Africa, the Middle East, Southeast Asia and Australasia that are not currently served by German airlines.

“Emirates already connects Germany to 50 destinations across Africa, the Middle East, Southeast Asia, and Australasia that no German airline serves. These are destinations that matter to German exporters, tourism operators, and the millions of travellers looking for more choice and better connections,” he said.

“All we are asking for is the opportunity to serve these cities and their communities, and we remain committed to working constructively with the German authorities to make that a reality and deliver tangible benefits that would be felt across both city regions from day one of our operations.”

Economic benefits extend beyond passenger travel

Emirates said the proposed services would deliver substantial economic benefits to both regions.

A study conducted by the German Aerospace Centre (DLR) estimated that daily Emirates services to Berlin and Stuttgart could create close to 1,000 direct and indirect jobs. The airline said those projections remain broadly relevant today.

Cargo operations are also expected to play a significant role. A daily Boeing 777-300ER service would provide more than 280 tonnes of weekly belly-hold cargo capacity, supporting exports and imports ranging from pharmaceutical products and machinery to electrical equipment and transport technology components.

The airline noted that enhanced cargo connectivity would benefit businesses across Berlin, Brandenburg and Baden-Württemberg by providing more direct access to international markets.

Dubai’s growing importance as a global aviation hub

Emirates carried 2.36 million passengers to and from Germany in 2025, with 40 per cent travelling directly between Germany and Dubai and the remaining 60% connecting onward through the carrier’s global network.

The figures reinforce Dubai’s growing role as both a destination market and a major international transfer hub.

The airline said new Berlin and Stuttgart services would strengthen access to key markets across Asia-Pacific, the Middle East and Africa through a single-stop connection via Dubai.

Among the airline’s strongest Germany-related markets in 2025 were Australia, Indonesia, Sri Lanka and Vietnam, destinations not currently served by German airlines from Frankfurt or Munich.

Emirates maintains that services to Berlin and Stuttgart would complement rather than compete with existing routes, filling a long-standing gap in Germany’s aviation network.

Passengers would also benefit from the airline’s four-class cabin offering, including First Class, Business Class, Premium Economy and Economy, providing a broader range of travel options than many existing services operating on the routes.

Tourism potential remains significant

The airline also highlighted the growing importance of Gulf visitors to Germany’s tourism industry.

Germany recorded nearly 1.2 million overnight stays from GCC visitors in 2024, generating an estimated €2.3bn in economic activity. The German National Tourist Board expects annual GCC visitor numbers to reach 3 million by the end of the decade.

Emirates believes direct widebody services would help position Berlin and Stuttgart more prominently among travellers from the Gulf region, potentially unlocking additional tourism revenue and supporting local hospitality sectors.

Business leaders in Berlin have already voiced concerns about the city’s limited long-haul connectivity. A survey published by the Berlin Chamber of Commerce and Industry in 2023 found that 75% of respondents viewed the city’s long-haul flight offering as deficient or insufficient, with Dubai identified as a priority route requiring stronger connectivity.

Etihad responds to strong Kabul demand

While Emirates focuses on expansion opportunities in Europe, Etihad Airways is moving quickly to increase capacity on one of the newest routes in its network.

The Abu Dhabi-based carrier announced that it will double flights between Abu Dhabi and Kabul from 15th July 2026, introducing a second daily service in each direction less than four months after the route was launched.

Kabul joined Etihad’s network in March 2026 with an initial schedule of four weekly flights. Demand has since exceeded expectations, prompting the airline to accelerate its growth plans.

The route is currently operated using Airbus A320 aircraft configured with eight Business Class seats and 150 Economy Class seats.

Etihad said the enhanced schedule will provide passengers with greater flexibility while supporting growing demand from both local travellers and international transit passengers connecting through Abu Dhabi’s Zayed International Airport.

Strategic growth across regional markets

Afghanistan maintains strong economic, cultural and social links with the UAE, which is home to one of the Gulf region’s largest Afghan expatriate communities.

The expanded service is expected to benefit travellers visiting family, conducting business or accessing onward international connections through Abu Dhabi.

Arik De, Etihad’s chief revenue and commercial officer, said customer demand had been the key driver behind the decision to increase frequencies.

“The response to our Kabul launch has been exceptional. Demand has remained strong from day one, and moving to double-daily is a direct reflection of what our guests have been telling us with their bookings,” he said.

“This rapid expansion is another example of the strategic approach we take to network development, allowing us to respond quickly to the wishes of our guests, and strengthening Abu Dhabi’s role as an important gateway connecting regional markets with our global network.”

Gulf carriers continue global growth push

The latest announcements from Emirates and Etihad reflect broader growth trends across the Gulf aviation sector as airlines continue investing in network expansion, connectivity and hub development.

For Emirates, the focus is on unlocking new long-haul opportunities in Germany’s underserved cities and strengthening trade, tourism and investment flows. For Etihad, the rapid expansion of Kabul services demonstrates the airline’s ability to respond quickly to demand while reinforcing Abu Dhabi’s status as a growing international aviation gateway.

Together, the moves highlight how the UAE’s leading carriers are positioning themselves to capture rising passenger demand and deepen their role in connecting markets across Europe, Asia, Africa and the Middle East.

US strikes Iran after Apache helicopter downing, Bahrain sounds warning sirens

Washington says it launched “self-defence” strikes against Iranian military targets near the Strait of Hormuz after the reported downing of a US Apache helicopter, while Bahrain activated warning sirens amid claims of retaliatory attacks

Gareth van Zyl
Gareth van Zyl

10 June, 2026

US strikes Iran after Apache helicopter downing, Bahrain sounds warning sirens
US Central Command (CENTCOM) forces struck Iranian air defense, ground control stations, and surveillance radar sites near the Strait of Hormuz. (Image: CENTCOM)

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The US launched fresh airstrikes against Iran overnight after President Donald Trump vowed retaliation for the reported downing of a US Army Apache helicopter near the Strait of Hormuz.

US Central Command said American forces began conducting what it described as “self-defence strikes” overnight on the orders of President Trump. The operation targeted Iranian air defence systems, ground control stations and surveillance radar sites near the Strait of Hormuz before concluding several hours later.

The strikes followed Trump’s claim that Iran had shot down a US Apache helicopter while it was patrolling the strategic waterway overnight.

“I believe the response should be very strong, very powerful, and that’s what this one is,” Trump told ABC News.

Iranian state media reported explosions on Qeshm Island and in the port city of Sirik, both located near the Strait of Hormuz, while residents also reported blasts in Bandar Abbas and near Jask, at the entrance to the vital shipping corridor.

Iranian Foreign Minister Seyed Abbas Araghchi vowed that Tehran would not allow the attacks to go unanswered.

“The country will leave no attack or threat unanswered,” he said in a social media post, while also reiterating calls for American forces to leave the region.

Bahrain targeted, energy markets react

Iranian media, citing the Islamic Revolutionary Guard Corps (IRGC), said drones were launched against the headquarters of the US Navy’s Fifth Fleet in Bahrain in retaliation for the American strikes. The IRGC warned that any further military action by Washington would be met with more severe responses.

Shortly afterwards, Bahrain’s Ministry of Interior activated warning sirens and urged citizens and residents to move to safe locations and follow official guidance. A media advisor to Bahrain’s King later said the country’s air defence systems had successfully intercepted aerial threats.

Energy markets reacted swiftly. Brent crude rose 0.57 per cent to $91.97 a barrel in early Asian trading on Wednesday, while West Texas Intermediate gained 0.48 per cent to $88.62 a barrel as traders weighed the risk of further disruption to energy supplies passing through Hormuz.

The exchange also comes as tensions remain elevated elsewhere in the region. In the last few days, Iran and Israel exchanged fire amid the latter’s continuing military operations in Lebanon.

Both Iran and Israel halted fire after Trump called for restraint, but the latest incidents will put further pressure on a fragile ceasefire that has been in place since April 8.

How GLP-1 weight-loss drugs are reshaping UAE consumer demand

GLP-1s are quietly rewiring demand across categories, shrinking baskets, accelerating wardrobe churn, and pushing more consumers into temperature-sensitive aesthetic treatments, reveals Yahyah Pandor, VP & GM – MENAT, Blue Yonder

Yahyah Pandor
Yahyah Pandor

10 June, 2026

How GLP-1 weight-loss drugs are reshaping UAE consumer demand
Image: Getty Images/Image for illustrative purpose

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In the UAE, shopping is a lifestyle – malls are filled with shoppers year-round, same-day delivery is expected, and a new outfit is a tap away. But, thanks to GLP-1 drugs, there is a shift underway.

Their weight-loss effects have helped pull them into the mainstream of a wellness-driven, image-conscious society. Consumers are getting smaller, changing how they eat and what they wear.

The challenge for many regions has been that the supply chains behind their food, fashion, and pharmaceuticals weren’t built for that kind of change. In the UAE, an economy built on same-day delivery and near-instant everything, access to GLP-1 drugs has become both faster and smoother than in many global markets. So, what happens when a drug that suppresses appetite becomes frictionless to access in a market built on convenience?

Smaller appetites and smaller baskets

The ripple effects are already visible in food consumption patterns. Globally, major retailers have reported reduced spending on high-calorie snacks among households using GLP-1 drugs. The UAE’s food delivery and dining sector is worth billions annually, and even subtle appetite shifts like this matter.

Consumers of GLP-1 drugs often eat smaller portions, snack less, and prioritize protein-heavy meals. However, the shift is not just toward downsized quantities, but also toward higher-quality (and often more premium-priced) groceries that align with new health-conscious consumption habits.

As a result, grocery retailers and food & beverage manufacturers relying on historical consumption patterns may see their forecasting models misfire. If even a modest share of consumers reduces caloric intake significantly, suppliers, distributors, and retailers will need to recalibrate demand planning. Essentially, appetite suppression at scale becomes a supply chain variable.

Yahyah Pandor

Size down and spend up

With patients reporting visible changes in weight within weeks or months, many are ready to embrace new clothing and try new styles. Considering that fashion is already seasonal and trend-driven in the UAE, and mall culture remains strong throughout the calendar year, the impact of these factors is manifold.

Body transformation shortens wardrobe cycles, clothes that fit in January may be loose by April, and consumers are replacing entire size categories at speed (often multiple times within a year) ––all of which creates unusual volatility for retailers.

At the same time, those who lose weight with GLP-1 drugs have a renewed willingness to shop and experiment with style; more fitted silhouettes, bolder cuts, and pieces they previously avoided. But the changes one must face do not stop here.

Read: Are GLP-1 weight loss drugs being dangerously misunderstood in the UAE?

Face the fa[c]ts

Undesirable facial volume loss can accompany rapid weight reduction from weight-loss drugs. The UAE’s cosmetics market is already one of the biggest in the region, projected to reach US$2.4 billion by 2032, but the ongoing rise of GLP-1 drugs could trigger even greater demand.

Clinics are already seeing increased interest in dermal fillers, skin-tightening treatments, and facial contouring from patients who have lost weight quickly and want to restore fullness. Many of these products are temperature-sensitive and depend on cold-chain logistics, so what begins as a pharmaceutical trend can feed directly into aesthetic medicine while also affecting the supply chain.

Convenience comes with complexity

The UAE’s hyper-convenience economy amplifies all of this.

Home healthcare platforms and pharmacy apps compress the distance between prescription and doorstep. But the last mile for temperature-controlled medicine is one of the most complex segments of logistics. Any delay, storage error, or heat exposure can compromise product integrity.

Unlike fashion or electronics, pharmaceuticals cannot simply be “restocked next week.” Global allocation limits and manufacturing lead times make forecasting accuracy critical. This is where the real story sits. The weight loss effect is not just changing bodies; it is testing whether supply chains can keep pace with lifestyle-driven pharmaceutical demand.

Volatility is the variable

The common thread is not vanity or wellness. It is volatility. GLP-1s are quietly rewiring demand across categories, shrinking baskets, accelerating wardrobe churn, and pushing more consumers into temperature-sensitive aesthetic treatments. For supply chains, that means historic baselines become less reliable, short-term indicators become even more valuable, and cold-chain execution moves from a back-end requirement to a front-line constraint.

The slimmer the waistlines get in the UAE, the more those bottom lines depend on supply lines that can respond quickly and stay cold.

Trump vows response after Iran allegedly downs US Apache helicopter

US President Donald Trump says Iran shot down a US Apache helicopter patrolling near the Strait of Hormuz, vowing a response

Gareth van Zyl
Gareth van Zyl

09 June, 2026

Trump vows response after Iran allegedly downs US Apache helicopter
An Apache, like the one pictured recently in Maryland, US, was shot down near the Strait of Hormuz. (Image: Getty)

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US President Donald Trump has vowed to respond after claiming that Iran shot down a US Apache helicopter while it was patrolling near the Strait of Hormuz, raising fresh concerns about regional security despite recent efforts to ease tensions between Tehran and Israel.

In a social media post on Tuesday, Trump said he had been informed by the US military that an AH-64 Apache helicopter was brought down overnight.

“I have just been informed by our Great Military that last night the Iranians shot down one of our highly sophisticated Apache Helicopters while patrolling over the Strait of Hormuz,” Trump wrote on Truth Social.

Trump said both pilots survived the incident and were rescued unharmed.

“Nevertheless, the United States must, of necessity, respond to this attack,” he added.

According to Reuters, a US Navy surface drone rescued the helicopter’s two crew members after the aircraft went down at around 3am local time on Tuesday. US Central Command confirmed the helicopter had crashed, although no official details were immediately provided regarding the cause of the incident.

The development comes a day after Iran and Israel said they would halt attacks on each other following an appeal from Trump aimed at preventing a broader regional conflict.

However, Tehran warned that it could resume hostilities if Israel continued military operations against Hezbollah in Lebanon.

Abu Dhabi Grand Prix 2026: Yas Island launches all-in-one racing, hotel and attraction packages

The launch comes as Abu Dhabi continues to strengthen its position as a leading global destination for sports tourism

Nida Sohail
Nida Sohail

09 June, 2026

Abu Dhabi Grand Prix 2026: Yas Island launches all-in-one racing, hotel and attraction packages

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As anticipation builds for the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2026, Yas Island Abu Dhabi has unveiled its Grand Prix Package for 2026, offering motorsport enthusiasts a comprehensive race-weekend experience that combines four days of Formula 1 action with hotel stays, entertainment, cultural attractions and exclusive access to the event’s renowned after-race concerts.

The launch comes as Abu Dhabi continues to strengthen its position as a leading global destination for sports tourism, with the Abu Dhabi Grand Prix remaining one of the most anticipated events on the international Formula 1 calendar.

According to a WAM report, the package has been designed to provide visitors with a seamless experience that extends beyond the racetrack, giving guests the opportunity to enjoy world-class hospitality, live entertainment and some of the UAE capital’s most popular attractions throughout the race weekend.

Premium access to race weekend

Bookings for the 2026 Grand Prix Package are now open, with fans able to secure access to some of the event’s most sought-after ticket categories. Available options include the Main Grandstand, West Club, West Grandstand, South Grandstand, North Grandstand, North Straight Club, North Straight and Abu Dhabi Hill, offering spectators a variety of vantage points to experience the on-track action.

Read more-Disney CEO shares first glimpse of Disneyland Abu Dhabi site

Guests booking the package will be required to stay during the Formula 1 race weekend from December 3 to 6, 2026.

Packages start from Dhs4,091 for a three-night stay at participating Yas Neighbour Hotels, including breakfast and a four-day Grand Prix ticket in the Abu Dhabi Hill category. For those seeking a premium stay closer to the action, packages are available from Dhs11,070 for a three-night stay at participating Yas Island Hotels, also including breakfast and a four-day Abu Dhabi Hill ticket.

Star-powered entertainment line-up

Beyond the racing spectacle, the package includes entry to the Abu Dhabi Grand Prix’s iconic After-Race Concerts, which have become a major attraction for international visitors attending the event.

Organisers have already confirmed a strong entertainment line-up for the 2026 race weekend, with global music stars Zara Larsson, Lewis Capaldi and Imagine Dragons set to headline the concert series. Additional artists are expected to be announced in the lead-up to the event, further enhancing the destination’s appeal for fans seeking a complete entertainment experience.

The combination of elite motorsport and internationally recognised music acts continues to play a key role in positioning the Abu Dhabi Grand Prix as one of the most distinctive events on the Formula 1 calendar.

Beyond the circuit

The Yas Island Grand Prix Package 2026 also includes one-day access to a choice of the destination’s signature attractions, allowing visitors to extend their experience beyond race weekend activities.

Guests can select from Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi and SeaWorld Yas Island, Abu Dhabi. The package also offers the option of visiting teamLab Phenomena Abu Dhabi, providing guests with an immersive digital art experience.

In addition, visitors will receive access to two of Abu Dhabi’s most prominent cultural landmarks, Louvre Abu Dhabi and Qasr Al Watan, offering an opportunity to explore the emirate’s artistic, cultural and architectural heritage during their stay.

Strengthening Abu Dhabi’s tourism appeal

Located just minutes from Yas Marina Circuit, Yas Island continues to attract visitors with its mix of entertainment, hospitality, dining and leisure offerings. The destination has increasingly become a focal point for major sporting and entertainment events, helping drive tourism and visitor spending in the emirate.

With demand expected to remain strong and ticket availability limited across several categories, organisers are encouraging fans to secure their packages early. Following booking confirmation, guests will receive details regarding digital ticket access and event information.

As Formula 1 continues to attract a growing international audience, the return of Yas Island’s Grand Prix Package underscores Abu Dhabi’s broader strategy of leveraging world-class sporting events to boost tourism while delivering an integrated visitor experience that blends sport, entertainment and culture.

Musk’s Starlink leads Bezos’ Amazon as airlines rush to boost in-flight Wi-Fi

Amazon, which is still building out its Leo satellite constellation, faces a potential setback after a Blue Origin rocket failure last month

Reuters
Reuters

09 June, 2026

Musk’s Starlink leads Bezos’ Amazon as airlines rush to boost in-flight Wi-Fi

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Global airlines’ push to attract premium customers is making fast in-flight Wi-Fi an increasingly important perk, turning a once-patchy paid service into an emerging battleground between Elon Musk’s Starlink and Jeff Bezos’ Amazon Leo satellite network.

Starlink, which operates around two-thirds of all satellites in space and is the major driver of revenue for SpaceX , has signed up 11 new airline customers globally so far in 2026, after 22 in 2025 and eight in 2024, compared with three in 2022, according to Valour Consultancy, an aviation intelligence firm.

Read more-Starlink rolls out satellite internet offering in UAE with plans from Dhs230

Amazon, which is still building out its Leo satellite constellation, faces a potential setback after a Blue Origin rocket failure last month. It has signed up its first customers, securing deals with Delta Air Lines and JetBlue Airways.

Installing Starlink or Amazon’s satellite broadband is a significant investment for airlines, running into the hundreds of millions of dollars for large fleets. But as carriers increasingly rely on premium products to boost margins, they are likely to commit more heavily in the coming years, said Decius Valmorbida, president of travel at Amadeus, a travel technology company, describing the technology as a “game changer.”

“It’s going to become a necessity that every airline will rush to have its own version of. It is becoming a must‑have,” Valmorbida told Reuters.

Starlink, which uses thousands of low-Earth-orbit satellites rather than larger, slower geostationary satellites, is multiple times faster than legacy systems, according to Ookla, a broadband analytics firm.

In a sign of demand across the airline spectrum, Southwest Airlines said it chose Starlink for its “speed to market,” but has not ruled out Amazon’s Leo as it pushes for industry-leading Wi-Fi. “There’s multiple ways to get there,” Tony Roach, Southwest’s chief customer and brand officer, told Reuters.

American Airlines said in late May it would equip more than 500 narrow body aircraft with Starlink starting in early 2027.

Ryanair rejects Starlink on costs

Not everyone is convinced. Ryanair CEO Michael O’Leary has ruled out adopting Starlink, citing costs and fuel burn from the antennas, prompting a fiery dispute with Musk.

Jefferies analysts estimate American Airlines’ Starlink rollout could cost $150m to $250m for equipment and installation, based on its fleet, before annual service fees that could exceed $60m. Reuters could not identify equivalent public estimates for airline deployments of Amazon’s Leo.

Musk’s Starlink vs Bezos’ Amazon Leo

Lluc Palerm, research director at Analysys Mason, said airline Wi-Fi “will become a battleground” between Starlink and Amazon Leo, though Amazon remains limited as its satellite constellation is in its infancy.

SpaceX now holds Starlink contracts covering more than 7,000 aircraft, cementing an “undeniable” lead, said Daniel Welch, a senior consultant at Valour Consultancy.

Palerm said Starlink’s early gains are meaningful because switching providers is costly: aircraft must be taken out of service for installations, onboard equipment is provider-specific and contracts typically run for years.

The airline sales come as SpaceX’s upcoming record-breaking public listing has sharpened investor focus on Starlink’s expansion beyond consumer broadband. Starlink generated $11.4bn of SpaceX’s $18.67bn revenue in 2025, according to SpaceX’s IPO filing, making it by far the company’s largest revenue source.

Starlink is emphasising speed and installation simplicity, while Amazon is pitching a broader technology ecosystem, including cloud computing, entertainment and retail links that it says can help airlines serve passengers beyond basic connectivity.

Delta’s choice of Amazon Leo illustrates that distinction. The carrier selected Amazon Leo for an initial 500 aircraft beginning in 2028, building on its Amazon Web Services relationship.

Legacy in-flight Wi-Fi providers including Viasat, Intelsat, Panasonic Avionics and Hughes remain embedded across large fleets, with multi-orbit backup offerings and coverage in markets where newer Leo providers still face regulatory hurdles.

Fast Wi-Fi helps airlines tap other revenue

For airlines, faster Wi-Fi is about more than keeping passengers entertained. It gives carriers another way to draw customers into loyalty programs and market flights, upgrades and credit cards after the trip ends.

A 2025 Journal of Air Transport Management study found Wi-Fi availability was linked to higher passenger share on routes studied. At Southwest, the first Starlink-equipped aircraft is expected to be serviceable later this month and the airline has targeted more than 300 conversions by year-end, though executives said the pace depends on how fast Starlink can supply equipment.

“I want to give you fewer and fewer reasons to book another airline or feel like you need to travel on another airline,” Southwest’s CEO, Bob Jordan, said.

Delta has said more than 163 million SkyMiles members have used its free Wi-Fi since 2023, showing the scale of passenger engagement airlines are building around onboard connectivity.

United Airlines says free Starlink Wi-Fi for MileagePlus members now covers more than 25% of its daily flights, with full fleet coverage expected by end-2027.

“That is going to be a differentiator versus every other airline,” United CEO Scott Kirby said.

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