From Mokafaa points to priority support: Gulf airlines upgrade travel benefits
The moves come as carriers increasingly use digital platforms, loyalty programmes and tailored services to add value beyond the basic flight experience
18 September, 2026
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Airlines in the Gulf are expanding their customer offerings through new loyalty and corporate-travel initiatives, with flyadeal partnering with Alrajhi Bank to integrate Mokafaa rewards into its booking channels and Etihad Airways introducing a priority-support service for business travellers.
The moves come as carriers increasingly use digital platforms, loyalty programmes and tailored services to add value beyond the basic flight experience.
flyadeal brings Mokafaa rewards into bookings
Saudi low-cost carrier flyadeal and Alrajhi Bank have entered into a partnership that allows members of the bank’s Mokafaa loyalty programme to earn and redeem points when booking eligible flyadeal flights.
Under the arrangement, Mokafaa members can earn points on qualifying flights booked through flyadeal’s website and mobile application. Accumulated points can also be used toward ticket purchases through the airline’s booking channels.
Read more: Want a free flight? Emirates, flydubai is offering double miles until September 30
The agreement connects flyadeal with Alrajhi Bank’s large customer base while expanding the range of travel-related uses for Mokafaa points.
“We are delighted to partner with Al Rajhi Bank and bring Mokafaa into the flyadeal experience. Our customers can now earn and redeem Mokafaa points seamlessly across our booking channels, whether on our website or app, so every journey with flyadeal delivers more value,” said Mohannad Salman AlSalmi, CIO at flyadeal.
He added that the partnership was intended to support the airline’s digital customer experience as it expands its network in Saudi Arabia and internationally.
Alrajhi Bank said the agreement forms part of its efforts to broaden the Mokafaa programme’s network of participating brands.
“The partnership with flyadeal, one of the leading national airlines, embodies the bank’s commitment to fulfilling customer needs beyond their expectations by transforming their journeys into tangible value that enhances the customer experience,” said Saed Baseet, chief of Marketing and Customer Experience at Alrajhi Bank.
“We will continue to expand the Mokafaa partner network with top brands across various sectors,” he added.
Mokafaa has more than 450 partner brands across more than 30,000 physical locations in Saudi Arabia, according to Alrajhi Bank. Members can use accumulated points through participating partners, including via websites and mobile applications.
The partnership comes as flyadeal continues to expand its network and fleet. The carrier offers multiple fare options and digital booking through its website and mobile application, alongside additional travel services.
Etihad adds priority support for corporate travellers
Meanwhile, Etihad Airways has launched Corporate Care, an enhancement to its Etihad for Business programme aimed at providing eligible corporate customers with additional support during their journeys.
The service focuses particularly on situations involving travel disruption.
According to Etihad, eligible members can receive priority assistance with rebooking, protection of their flights in the event of an aircraft downgrade and consideration of seat preferences when an aircraft change occurs.
Corporate Care also includes dedicated account-management teams for participating organisations and closer coordination with travel management companies (TMCs).
Javier Alija, VP Sales, Digital and Distribution at Etihad Airways, said the service was designed to provide additional support when unexpected changes affect business travel.
“When it matters most, your business deserves more than support. It deserves priority,” Alija said. “Corporate Care is designed to give our Etihad for Business members an enhanced level of support and reassurance, particularly when unexpected disruption affects their travel plans.”
He said the combination of priority assistance, account management and coordination with TMC partners would help corporate customers manage disruptions.
Etihad said organisations interested in Corporate Care can contact their Etihad account manager to discuss the service and its application to their business travel requirements. Further information is also available through the Etihad for Business programme.
The initiatives from flyadeal and Etihad reflect two different approaches to the same broader shift in airline services: using partnerships and targeted programmes to address customer needs beyond the flight itself.
For flyadeal, the focus is on linking air travel with a banking loyalty ecosystem, while Etihad is targeting organisations that require additional support when business travel plans are disrupted. Both developments place greater emphasis on the services surrounding the journey as Gulf carriers compete for customers across leisure and corporate markets.




















