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Tunisia’s Health Minister on why the ‘One Health’ agenda is key to MENA’s health transformation

Ferjani highlights the impact of Saudi Arabia’s development funding in Tunisia’s underserved areas, lessons from intra-regional collaboration, and the importance of embedding the ‘One Health’ framework into national policies

Neesha Salian
Neesha Salian

13 June, 2025

Tunisia’s Health Minister on why the ‘One Health’ agenda is key to MENA’s health transformation
Image: Supplied

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Regional partnerships and integrated health strategies are playing a critical role in transforming public health systems across North Africa and the Eastern Mediterranean, Tunisia’s Minister of Health, Mustapha Ferjani, said in an interview with Gulf Business ahead of the upcoming ‘One Health, One Future’ regional conference.

In a wide-ranging discussion, Ferjani highlighted the impact of Saudi Arabia’s development funding in Tunisia’s underserved areas, lessons from intra-regional collaboration, and the importance of embedding the ‘One Health’ framework — linking human, animal, and environmental health — into national policies. He also outlined Tunisia’s efforts in operationalising the approach through legislative reform, capacity building, and cross-sectoral coordination.

As Tunisia prepares to host the summit co-organised with the World Bank and the Quadripartite, Ferjani called for deeper regional alignment, data sharing, and coordinated efforts to build resilient health systems and respond to emerging challenges.

The Saudi Fund for Development (SFD) has recently deepened its healthcare engagement in Tunisia, funding key hospital projects in underserved regions. How do you view the broader role of such regional development partnerships in transforming public health infrastructure across North Africa and the Eastern Mediterranean?

Regional partnerships in MENA are strategically vital for the development of different sectors including public health in countries such as Tunisia. Investments from high-income countries, such as Saudi Arabia, are particularly beneficial as they foster shared growth while leveraging a deep understanding of regional contexts and specific challenges in comparison to international investments.

The SFD’s funding of key hospital projects in underserved regions of Tunisia, such as Sbiba (Kasserine Governorate) and El Jem (Mahdia Governorate), with an overall commitment of over $1.23bn in soft loans and grants for various development projects, including significant contributions to healthcare, directly addresses critical needs and disparities in healthcare access.

We see the broader role of such regional development partnerships as transformative for public health infrastructure across the MENA region by bridging critical infrastructure gaps and expanding healthcare capacity, particularly in underserved areas, thereby enhancing service quality through the integration of modern technologies and international best practices. These collaborations promote sustainable development by building resilient healthcare systems with long-term operational frameworks.

Tunisia’s collaboration with the SFD is part of a growing trend of intra-regional investment in health and development. What lessons can be drawn from Tunisia’s experience that could be replicated in other MENA countries, especially those facing similar healthcare access challenges?

Tunisia’s collaboration with the SFD demonstrates how successful intra-regional development partnerships are, especially when built on targeted investment, long-term commitment, comprehensive capacity building, and most importantly local ownership.

Among the key lessons that can be drawn from Tunisia’s experience and that are highly replicable in other MENA countries facing similar public health challenges, is directing investments towards underserved regions to address geographical disparities in health and ensure an expanded equitable healthcare delivery.

Our Tunisian Saudi partnership also highlights the value of a long-term commitment and sustainable funding mechanisms, as such financial support allows for comprehensive planning and greater project longevity.

Strong local ownership and seamless alignment with national health strategies, is another key lesson to be considered by other countries to ensure that external funding complements existing national plans and capacities, accelerating the transformation of public health infrastructure and improving healthcare access for millions.

With the upcoming ‘One Health, One Future’ conference for the North Africa and Eastern Mediterranean region, how do you see the ‘One Health’ framework shaping national health strategies across the region? Are there any current examples in Tunisia where this integrated approach has already been adopted or piloted?

Tunisia Ministry of Health foresees the ‘One Health’ framework playing an increasingly central and transformative role in shaping national health strategies across North Africa and the Eastern Mediterranean.

Our upcoming ‘One Health, One Future’ conference for the region is meant to accelerate the adoption of comprehensive One Health national strategies and foster greater inter-sectoral collaboration, moving away from siloed approaches in public health, veterinary medicine, and environmental protection.

Demonstrating a long-standing commitment to this integrated vision, Tunisia has prioritised efforts towards One Health. As early as 1994, well before the concept was formally established, the National Committee on Anthropozoonosis was created and then an early-warning system for avian influenza was established in 2000, combining border screening, farm testing, and wetland bird monitoring.

Following the ratification of the Paris Agreement in 2016, Tunisia’s ambitious Nationally Determined Contribution to the UNFCCC further integrated environmental protection, climate resilience, and public health. Our commitment to One Health was also evident in the finalisation of the National Action Plan on Antimicrobial Resistance (AMR) in 2018, which led to scaled-up AMR monitoring to include fish, dairy, and meat. By 2019, cross-sectorial collaborations between the Ministries of Health, Commerce and Agriculture lead to Law 25 on the sanitary safety of food products.

More recently, in 2022, Tunisia launched a new legislative project led by its national One Health committee and established the One Health Laboratory at Tunis Pasteur Institute. Later in December 2023, the Ministry of Health joined efforts again with other Ministries to draft the joint One Health national roadmap, setting clear objectives for improved surveillance and coordinated response.

This commitment extends to capacity building, with Tunisian veterinarians completing FAO’s One Health courses, and practical applications such as our successful rabies elimination campaigns, which achieved over 80 per cent canine vaccination coverage in 2024 through free, mandatory vaccination and nationwide educational campaigns.

Most recently, in 2025, Tunisia partnered with the World Bank to develop a Budgetary Action Plan further anchoring One Health in national planning.

Dr Tedros, the DG of WHO (left) with Mustapha Ferjani, Minister of Health of Tunisia (right). Photo credit – World Health Organization

Given the interconnected nature of human, animal, and environmental health in the region — particularly in rural and agricultural communities — what are the key capacity-building priorities to make ‘One Health’ a functional and sustainable model in Tunisia and beyond?

We aim to transform the ‘One Health’ approach into a dynamic driver for research, innovation, and resilience-building.

To achieve this, regional platforms for collaborative research must be strengthened, and innovation encouraged by establishing effective networks that include researchers, physicians, veterinarians, agricultural engineers, environmental scientists, economists, and data experts.

We also seek to enhance data sharing, jointly set regional priorities, and develop impactful collaborative projects.

Furthermore, we call for launching master’s and doctoral programmes in ‘One Health’ within regional universities, through the preparation of joint training modules covering human medicine, veterinary medicine, environmental sciences, and public health.

In conclusion, we aspire to make ‘One Health’ a true lever for action, innovation, and resilience across our region.

How do you envision regional collaboration evolving post-conference? Could we see more institutional alignment, cross-border initiatives, or even regional task forces to advance the ‘One Health’ agenda collectively across the Arab world?

Hosted by the government of Tunisia and co-organised with the World Bank and the Quadripartite (WHO, FAO, UNEP, WOAH), we envision that our ‘One Health, One Future’ conference for the North Africa and Eastern Mediterranean region to provide a strong push towards greater institutional alignment and regional collaboration around the One Health agenda.

With the anticipated ‘Carthage Declaration‘, this landmark event is designed to be a catalyst for deeper, more structured cooperation across the Arab world and aims to mainstream One Health from dialogue to action.

This means fostering formal agreements and common operational frameworks among health, agriculture, and environment ministries and agencies across the countries in the region.

We also foresee increased collaboration in tackling shared challenges, such as conducting joint disease surveillance activities along common borders, coordinated vaccination campaigns against transboundary zoonosis, collaborative research efforts into regional health determinants, as well as effective cross-border data sharing and risk assessments.

Tunisia’s past engagement with Libya on zoonotic disease prioritisation and participation in Africa CDC’s One Health workshops are early examples of this trend, which we expect to intensify with our One Health MENA Conference.

We also hope to see more countries in the region adopting national One Health roadmaps, similar to Tunisia’s recent initiative, that are harmonized with regional priorities and international standards.

Read: Here’s what Dubai’s new public health law covers

Content boom: Why AI can’t fix creative without better systems

While AI can crank out content faster than ever, speed alone doesn’t translate into compelling stories or emotional connection

Hum(AI)n Assets
Hum(AI)n Assets

12 June, 2025

Content boom: Why AI can’t fix creative without better systems

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The rise of artificial intelligence (AI) is reshaping creativity at a breakneck pace. From instant social graphics to thousands of words of copy delivered in seconds, AI tools powered by advanced language models and image generators are transforming how marketers work — promising speed, volume, and unprecedented productivity.

Yet, the reality on the ground is more nuanced.

While AI can crank out content faster than ever, speed alone doesn’t translate into compelling stories or emotional connection. Digital spaces today remain saturated with bland, repetitive, and forgettable output. Why? Because creativity is more than volume; it’s about turning ideas into unforgettable experiences that resonate with audiences.

Human creativity — with all its nuance, judgment, and context — remains irreplaceable. AI isn’t “dumb,” but these uniquely human qualities can’t be easily taught to machines. The brands that succeed aren’t those who post the most content, but those who create work that truly moves markets. That requires coordination, alignment, and thoughtful execution — not just rapid production.

The workflow bottleneck slowing AI’s promise

At the center of this challenge is workflow.

“If creatives are the engine and AI is the new superfuel, then workflow is the transmission,” says Harry Aydin, CTO of AI-driven creative platform Hum(AI)n Assets. “Right now, creative teams are stuck in first gear.”

A recent McKinsey & Company report (2025) echoes this: “While generative AI is transforming content creation, many organizations struggle to scale its use because their operating models haven’t caught up. The technology’s potential is vast, but without rethinking workflows, its benefits remain out of reach.”

Teams are caught between two extremes. On one end is the “Ad-Hoc Grind” — work scattered across group chats, briefs sent as voice notes, and shifting deadlines that cause chaos and burnout. On the other is the “Corporate Maze” — layers of stakeholders, endless approvals, and slow timelines. Neither approach serves the needs of teams trying to harness AI’s speed and power at scale.

Rethinking creative processes for the AI era

So what’s missing? The answer lies not in more productivity apps or project management dashboards, but in reimagining creative workflows for the AI era.

It starts with simplicity. Briefs must be clear and concise — ditch the 40-slide brand bibles. Iteration cycles should measure in minutes or hours, not weeks. The workflow must flex seamlessly to handle quick-turn social reels, polished presentations, or nuanced ad copy — all briefed, created, iterated, and approved without chaos or bottlenecks.

The right workflow aligns teams fast, fosters open feedback, and keeps content flowing smoothly. Designers won’t guess tone. Clients won’t wait endlessly. Deadlines become firm targets. Content ships, not stagnates.

This new approach blends AI’s brute force with human discernment. It’s not man versus machine — it’s velocity paired with vision. AI accelerates. Humans elevate.

Building the future of creative workflows

Hum(AI)n Assets is building this future today. The Dubai-based startup offers a content production engine designed to match the realities of modern creative teams — delivering the horsepower of a creative studio without the overhead or delays.

“Everyone’s talking about AI tools, but nobody’s fixing the workflow,” Aydin explains. “You can generate assets in seconds, but getting them approved and aligned? That still takes weeks. It’s not a tool problem; it’s a system problem.”

The solution is smart augmentation, not blind automation. The brief is boiled down to essentials: audience, style, impact, and media type. AI handles formatting, first drafts, and rough image comps. Humans then refine tone, narrative, and aesthetics. The outcome? Faster, sharper, brand-aligned content that meets the demands of today’s business pace.

The platform’s founder, Bally Singh, experienced these workflow pains firsthand while running the Dubai-based Hoko Agency. “Our internal processes were often chaotic and time-consuming,” Singh recalls. “Too many handoffs, information gaps, and waiting rooms between idea and execution.”

Now, Hum(AI)n Assets is scaling fast. Recently, it absorbed Web3-native project Everdome through a strategic acquisition by Hoko Agency, further bolstering its creative engine.

Partnership with Motivate Media Group

The company is also partnering with Motivate Media Group to integrate its AI-powered workflow into Motivate’s publishing operations — a bold move in a sector still grappling with rapid change. This collaboration will debut with the first-ever AI-generated magazine cover, showcasing how improved workflows, human creativity, and AI speed can transform legacy media.

For Motivate, this isn’t just an experiment; it’s a statement. The partnership signals what leadership in the AI age looks like — embracing innovation to set the pace, not follow it.

As AI becomes integral to creative work, workflow is emerging as the keystone issue. Without a smart system, even the most powerful AI becomes noise.

What’s needed is structured speed — a creative operating system where briefs are clear, feedback is fluid, and human-AI collaboration is frictionless.

Hum(AI)n Assets is building that system: a smarter way to work that meets the urgency of today’s creative demands without sacrificing quality or clarity.

By combining agency polish, the momentum of real-time crypto marketing, and AI’s strategic power, the team isn’t just producing content — it’s reinventing the entire process behind it.

In the future, creative success won’t depend on who has the flashiest AI tool, but who can align vision and execution fastest.

And that future starts — and scales — with workflow.

Sky-high success: How many passengers did Etihad Airways carry in 2025?

The airline carried 1.7 million passengers in May, a 19 per cent increase compared to the same month last year

Gulf Business
Gulf Business

12 June, 2025

Sky-high success: How many passengers did Etihad Airways carry in 2025?
Image credit: WAM/Website

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Etihad Airways, the national airline of the UAE, has reported strong growth in its May 2025 traffic statistics, reflecting continued expansion and robust customer demand.

The airline carried 1.7 million passengers in May, a 19 per cent increase compared to the same month last year. This growth reflects Etihad’s strategic expansion and strengthening market position. The passenger load factor rose to 87 per cent, up from 84 per cent in May 2024, underlining the airline’s ability to optimise capacity while meeting growing demand, a WAM report said.

Fleet reaches 100 aircraft

Etihad’s operating fleet has now reached 100 aircraft, supporting its expanding global network and ongoing service enhancements. Between January and May 2025, the airline carried 8.4 million travellers, marking a 17 per cent increase compared to the same period in 2024. The average passenger load factor over this period remained steady at an impressive 87 per cent.

Read-Etihad, Ethiopian Airlines activate codeshare in first phase of joint venture

Antonoaldo Neves, Chief Executive Officer of Etihad Airways, said the carrier continues to build momentum.

“We saw a pleasing continued growth in our momentum, with May’s passenger numbers growing by 19 per cent year-on-year, underlining our position as the fastest-growing Middle East airline,” Neves said. “Our year-to-date results show more than 8 million customers have flown with us in 2025, and our rolling 12-month figure now stands at almost 20 million — a testament to the trust placed in Etihad’s service.

“We reached an exciting milestone in May as our fleet number hit the 100 mark. As we continue expanding our route network and growing our fleet in the coming months, our focus remains on delivering a seamless and exceptional customer experience.”

Boeing shares fall nearly 8% after Air India plane crashes

Boeing’s 787 is a newer series of jets with a solid safety record and no fatal crashes

Reuters
Reuters

12 June, 2025

Boeing shares fall nearly 8% after Air India plane crashes
Image: Getty Images

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Shares of planemaker Boeing fell nearly 8 per cent in premarket US trading on Thursday after an Air India aircraft with 242 people crashed minutes after taking off from India’s western city of Ahmedabad.

India’s federal health minister said “many people” were killed in the crash. The plane was headed to Gatwick Airport in the UK, with police officers saying it crashed in a civilian area near the Ahmedabad airport.

Aviation tracking site Flightradar24 said the plane was a Boeing 787-8 Dreamliner, one of the most modern passenger aircraft in service. It was not immediately clear what caused the crash. Boeing said in a statement it was aware of initial reports and was working to gather more information.

Boeing’s 787 is a newer series of jets with a solid safety record and no fatal crashes. While battery issues once grounded the fleet, no injuries were reported.

The news comes as the planemaker tries to rebuild trust related to safety in its jets and ramp up production under new Chief Executive Officer Kelly Orthberg.

Boeing’s shares were down about 7.5 per cent at $197.82 in premarket trading. “It’s a knee jerk reaction (to the incident) and there’s revised fears of the problems that plagued Boeing aircraft and Boeing itself in recent years,” said Chris Beauchamp, analyst at IG Group.

Qatar launches world’s largest 3D-printed construction project

Printing is scheduled to take place at night to improve concrete performance and mitigate heat-related challenges

Nida Sohail
Nida Sohail

12 June, 2025

Qatar launches world’s largest 3D-printed construction project
Image credit: UCC Holding/Website

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In a global first for large-scale digital construction, UCC Holding, in collaboration with Qatar’s Public Works Authority (Ashghal), has officially begun the printing phase of the world’s largest 3D-printed building project.

The initiative marks a significant leap in sustainable infrastructure development and positions Qatar as a regional pioneer in advanced construction technology, a media report on UCC Holding website said.

Read-Insights: Is Qatar retail at a crossroads?

The project involves the construction of 14 new public schools, including two to be built entirely using 3D printing technology. Each of the 3D-printed schools will span 20,000 square meters—making a combined 40,000 square meters—40 times larger than any previously completed 3D-printed building worldwide.

Designed as two-storey buildings on plots measuring 100 by 100 meters, the schools represent a landmark in educational architecture and scalable, future-ready infrastructure in the region.

World’s largest construction printers deployed

To execute this unprecedented build, UCC Holding partnered with COBOD, a Danish company recognised as a global leader in 3D construction printing. COBOD has supplied two custom BODXL printers, each measuring 50 meters long, 30 meters wide, and 15 meters high—comparable in size to a Boeing 737 hangar. These are currently the largest construction printers in the world.

Following months of site development, equipment assembly, and simulation testing, the printers are now fully operational.

Local expertise, global standards

UCC Holding has formed a dedicated team of architects, civil engineers, material scientists, and printer technicians to lead the operation.

Over the past eight months, the team conducted more than 100 full-scale test prints using a BOD2 printer at a trial site in Doha. These trials helped develop optimized concrete mixes suited to Qatar’s climate and refine a custom nozzle for high-precision printing.

In May 2025, the team completed intensive training with COBOD engineers, covering everything from printer operation and structural layering to live quality control—strengthening Qatar’s local capacity for high-tech construction methods.

Environmental and economic benefits

3D printing offers significant environmental, social, and economic advantages over traditional construction. The process reduces raw material waste, minimizes concrete use, and cuts carbon emissions. On-site printing also reduces transportation needs and supply chain dependency, while dramatically speeding up project timelines.

Printing is scheduled to take place at night to improve concrete performance and mitigate heat-related challenges—while also reducing dust, noise, and community disruption.

Design inspired by nature

Architecturally, the schools feature flowing, curved walls inspired by Qatar’s desert landscapes and sand dunes. These complex, organic shapes are made possible by the design freedom 3D printing allows—achievements that would be prohibitively difficult or expensive with conventional methods.

The two 3D-printed schools are expected to be completed by the end of 2025. The project not only signals Qatar’s growing leadership in innovation and sustainability but also sets a new benchmark for educational infrastructure development globally.

Defining MENA’s economy: 30 iconic and influential companies

In this special feature, Gulf Business spotlights enterprises with a strong regional presence, market leadership by size, and standout brand recognition

Gulf Business
Gulf Business

12 June, 2025

Defining MENA’s economy: 30 iconic and influential companies

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The Middle East and North Africa (MENA) has emerged as a global business powerhouse. In this special feature, Gulf Business spotlights enterprises with a strong regional presence, market leadership by size, and standout brand recognition. From legacy players to bold disruptors, these companies are shaping the region’s future and setting new global benchmarks.

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ADNOC

ADNOC

Powering The MENA Region's Energy Future
AD Ports Group

AD Ports Group

Charting a Bold Course in Global Logistics
Agility

Agility

Building a GCC Logistics Powerhouse
Al Khayyat Investments (AKI)

Al Khayyat Investments (AKI)

A Dubai-Born Diversified Powerhouse
Aramex

Aramex

Market Leader In Integrated Logistics And Transportation
Bloom Holding

Bloom Holding

Setting Benchmarks In Lifestyle Development
Century Private Wealth

Century Private Wealth

Leading Wealth Innovation
Concentrix

Concentrix

Powering Transformation Across The Middle East and Beyond
DAMAC Group

DAMAC Group

A Diversified Global Conglomerate
DEWA

DEWA

A Continuous Success Story
DP World

DP World

Leveraging Innovation and Sustainability
EFG Holding

EFG Holding

Driving Financial Innovation In MENA and Beyond
Emaar Properties

Emaar Properties

Leading Dubai's Real Estate Sector
e&

e&

From Telecom Pioneer To Global Tech Powerhouse
Emirates

Emirates

Flying High To Power Dubai's Growth
International Holding Company (IHC)

International Holding Company (IHC)

Representing A New Generation Of Investors
Jetex

Jetex

Redefining Luxury In Private Aviation
Majid Al Futtaim

Majid Al Futtaim

Building A Retail Legacy
Mubadala Investment Company

Mubadala Investment Company

Focused On The Creation Of National Champions
Omnicom Media Group (OMG)

Omnicom Media Group (OMG)

A Regional Powerhouse In MARCOMM
Public Investment Fund (PIF)

Public Investment Fund (PIF)

Leading The World’s Sovereign Wealth Fund
Qatar National Bank (QNB)

Qatar National Bank (QNB)

The Financial Pillar Of The MEA Region
ROSHN

ROSHN

Saudi Arabia’s GIGA-Developer Reshaping The Future Of Urban Living
Saudi Aramco

Saudi Aramco

An Energy Titan Anchoring MENA’S Economy
Siom Marble

Siom Marble

Crafting Excellence In The UAE And Beyond
Smart Zone

Smart Zone

Made In UAE, Trusted Globally: Smart Zone Turns 15
stc Group

stc Group

Powering MENA’S Digital Transformation
Tahaluf

Tahaluf

Powering The Kingdom's Global Stage
Versuni

Versuni

Turning Houses Into Homes
Zain Group

Zain Group

Pioneering Telecom Growth And Digital Transformation

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