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SHRM MENA chief on workforce trends redefining HR strategy

The UAE’s proactive visa policies and infrastructure are attracting digital nomads in increasing numbers

Rajiv Pillai
Rajiv Pillai

19 August, 2025

SHRM MENA chief on workforce trends redefining HR strategy
Vivek Arora, managing director of the Society for Human Resource Management (SHRM) MENA/Image: Supplied

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As HR leaders in the UAE and across the MENA region grapple with rapid technological shifts, regulatory complexity, and evolving workforce expectations, the role of HR has never been more strategically significant. For Vivek Arora, managing director of the Society for Human Resource Management (SHRM) Middle East & North Africa, the challenge lies in balancing innovation with the human core of the workplace.

“We live in unprecedented times in terms of the pace of evolution of technologies and their impact on the workplace,” Arora said. “HR leaders are experiencing a tension between accelerating GenAI and keeping humans at the center through investing in people, leadership, and manager development, culture, and strategic workforce planning.”

This dual challenge—embracing transformation while safeguarding culture and human intelligence—will form a central theme at the SHRM MENA Annual Conference & Expo 2025 in Dubai.

Emiratisation: from compliance to talent pipelines

In the UAE, Emiratisation continues to reshape workforce strategies. Organisations are expected not only to meet national employment targets but to integrate Emirati talent into meaningful career pathways.

“The balance lies in building skills taxonomies and mapping roles where expats can add value and bring in expertise and skills that are not prevalent in the market, and where Emirati talent can be fast-tracked via internships, mentorship, structured knowledge transfer programmes, rotations, and specialty credentials, while measuring progress regularly,” said Arora.

He cautioned against reducing Emiratisation to “a quota compliance exercise,” instead encouraging firms to build deliberate skills strategies that create complementary capabilities between local and expatriate workforces.

Well-being and the employee experience

Workforce well-being is now firmly on the strategic agenda. According to Arora, regional organisations are experimenting with a wide range of benefits beyond the statutory minimum.

“What we mostly see in focus are flexi hours, discretionary time off, employee recognition programmes, family extended well-being benefits, mental health support, gym memberships, and comprehensive cafeteria-style employee experience platforms augmented by AI,” he said.

The results are telling: “All the organisations administering such programmes report significant improvements to their employees’ overall satisfaction, engagement, and retention in the higher double digits.”

Arora added that HR professionals should share best practices more actively, leveraging regional HR networks to accelerate progress in this critical area.

AI and emerging HR technologies

While AI is already reshaping recruitment and analytics, Arora emphasised that its impact on HR will expand dramatically over the coming years.

“AI use in our region is maturing from the use of LLMs as easy-to-communicate-with assistants through NLP to leveraging GenAI for co-creating solutions to address different HR and organisational requirements to Agentic AI and the automation of entire cycles of work through RPA,” he explained.

Arora also sees strong potential in AI integrations with AR and VR to create adaptive, personalised onboarding and training experiences. “It is very important to look for synergies and explore integration with other technologies,” he noted.

The upcoming SHRM MENA Conference’s HR Tech Expo will spotlight precisely these innovations, offering HR leaders practical demonstrations of region-ready solutions.

Asked for examples of leading practice, Arora highlighted Dubai Police’s pioneering approach.

“They have leveraged technology to design multi-track UAE National programmes aligned to Emiratisation and long-term career mobility focused on future skills readiness, organisational and job architecture suitability, and fresh potential talent engagement,” he said.

The initiative integrates cutting-edge training, scholarship opportunities, and a world-class employee value proposition that aligns closely with community values.

The digital nomad effect

The UAE’s proactive visa policies and infrastructure are attracting digital nomads in increasing numbers, adding a new dimension to HR policy.

“With the advent of new technologies, the solid infrastructure, and the regulations the country has put in place to regulate telecommuting and gig work, it is now more attractive than ever for digital nomads to be weaved into the fabric of the UAE workforce,” said Arora.

But he acknowledged that rigid employment policies could hinder HR from fully tapping into this talent pool. “This is probably the biggest barrier that might limit HR’s capability from possibly employing the ‘best talents’ that come from this background,” he said.

Building culture in distributed teams

Remote and hybrid models demand new management approaches. Arora stressed that HR must play a central role in cultivating inclusivity and performance in geographically dispersed teams.

“It is critical to steer away from traditional clock-in/clock-out working models and start measuring output, as opposed to presence, and use people analytics to monitor workload, fairness, and growth access across locations,” he said.

Leadership and managerial development, he added, will be the differentiator for organisations that succeed in embedding inclusivity at scale.

Compliance and regulation

For HR leaders, adapting to flexible work models also brings regulatory challenges. The UAE has already codified multiple models of work under Federal Decree-Law 33/2021, but organisations must remain vigilant.

“HR professionals must keep abreast of all regulatory and legislative changes and updates from UAE government agencies concerning any changes in the compliance landscape,” Arora advised. He pointed to the need to track tax, social security, and permanent-establishment risks for cross-border telework arrangements.

SHRM’s role, he added, is to keep professionals updated through newsletters and events, while encouraging them to seek legal guidance where required.

Long-term workforce planning

The rise of digital nomadism is reshaping workforce planning across the MENA region. For Arora, HR must anticipate a blended workforce model combining a core employed population with a flexible “cloud” of specialists.

“Organisational culture and values will become more challenging to control; therefore, it is crucial that both HR and the organisational leadership double down on organisational values, coaching for managers, and promoting transparent and controlled work paths so the organisational culture can scale across borders,” he said.

At the same time, this shift could fuel regional innovation and strengthen global partnership networks.

The future of HR events

Arora also reflected on how HR platforms themselves must evolve. “As the employment shift continues and work models continue to evolve, focus must shift in tandem towards promoting skills taxonomies tracking, evolving internal talents and complementing them with digital nomads, and integrating AI in all aspects of HR and digital/organisational transformation,” he said.

He also called for stronger collaboration between event organisers and government agencies to expand regulatory awareness, alongside skill-based workshops and mental health interventions tailored for the region.

“This is precisely why the SHRM MENA Annual Conference & Expo serves as such a pivotal gathering—offering HR professionals not just global perspectives, but actionable, region-specific insights to navigate hybrid and location-independent workforce models.”

Ultimately, Arora believes the future of HR in the MENA region lies in striking the right balance between embracing disruptive technologies and keeping people at the heart of decision-making.

“Balancing AI with human oversight is a firm belief for SHRM that manifests in how the organisation quantifies the ROI formula to include HI—Human Intelligence and Ingenuity,” he said.

Emirates Post unveils new stamp collection: Here’s what it signifies

Drawing inspiration from the League’s visual identity, the design highlights key values such as independence, integration, and solidarity

Gulf Business
Gulf Business

18 August, 2025

Emirates Post unveils new stamp collection: Here’s what it signifies
Image credit: WAM/ Website

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Emirates Post has unveiled a commemorative stamp collection titled “League of Arab States: 80th Anniversary,” celebrating the founding of the League in 1945 and its ongoing role in fostering regional unity and cooperation.

The release follows recommendations from the Secretary-General of the League of Arab States and forms part of wider regional celebrations marking this milestone. Developed in partnership with the League’s General Secretariat, the stamp design symbolises Arab unity and reflects the League’s institutional legacy over the past eight decades, a WAM report said.

Read-Arab Postal Day: Emirates Post issues joint commemorative stamp

Drawing inspiration from the League’s visual identity, the design highlights key values such as independence, integration, and solidarity. It also showcases 80 years of diplomatic efforts, institutional growth, and contributions to cultural and economic development across the Arab world.

The stamp pays tribute to the League’s mission of safeguarding Arab identity and promoting regional stability and prosperity. It also underscores the organisation’s enduring relevance in shaping collective Arab action on the global stage.

This latest release reinforces Emirates Post’s commitment to honoring major national and regional events and reflects its broader efforts to support Arab cooperation initiatives across the postal sector and beyond.

How AI is elevating aviation from operational efficiency to passenger experience

What’s harder to engineer is the cultural shift: getting aviation leaders to see AI not as a patch or pilot, but as core infrastructure

 Joseph Salem
 Joseph Salem

18 August, 2025

How AI is elevating aviation from operational efficiency to passenger experience
Image: Supplied

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Aviation is undergoing one of its most profound transformations, one that is not driven by new aircraft or routes, but by algorithms.

Artificial intelligence (AI) is no longer a back-office tool or emerging experiment. It’s fast becoming the engine room of the modern aviation experience, reshaping not only how airlines and airports operate, but how they connect with the people they serve.

The commercial pressures facing the sector today are relentless: fuel prices, operational bottlenecks, pilot shortages, passenger expectations, sustainability mandates. And yet, within this pressure cooker, AI has emerged as a strategic release valve. Done right, it’s helping aviation leaders build resilience, unlock profitability, and deliver the kind of personalised service travelers increasingly expect.

One of the most effective applications we’ve seen is Lufthansa’s flight operations optimisation platform. It digests data from a staggering number of sources , aircraft telemetry, crew availability, airspace restrictions, weather , and offers real-time routing and resource recommendations. Not hypotheticals. Real suggestions that operations managers are acting on 90% of the time. That’s a sea change in how decisions are made, with measurable benefits in fuel savings and on-time performance.

At ground level, the picture is just as compelling. Biometric boarding gates at Denver International. AI-powered debris detection systems at Changi Airport. And in Hong Kong, a fully automated baggage handling system that processes more than 15,000 pieces of luggage per hour with remarkable accuracy. These aren’t gimmicks. They’re setting the standard for modern airport infrastructure.

Then there’s the passenger experience. In a market where loyalty is hard won, AI is helping airlines move beyond reactive service to proactive hospitality. American Airlines is using AI to tailor everything from seat upgrade offers to travel recommendations, all based on previous behavior and contextual data. For frequent travellers, that small touch of relevance often makes the difference between a one-time flyer and a lifetime customer.

AI’s value goes beyond the customer-facing sphere

AI’s value also extends well beyond the customer-facing sphere. British Airways is using RFID systems to reduce baggage mishandling. TAV Technologies is applying AI and computer vision to minimise aircraft turnaround times.

Predictive maintenance tools are flagging equipment issues long before a delay becomes inevitable. And the deeper we embed AI into operations, the more we see its compound effect,not just cost savings, but smarter planning, smoother workflows, and happier passengers.

Of course, integration doesn’t come easy. Legacy systems are a challenge. So is data governance. Considering in addition to this facial recognition and biometric tracking, there are important conversations to be had around privacy and ethics. But these are solvable issues. What’s harder to engineer is the cultural shift: getting aviation leaders to see AI not as a patch or pilot, but as core infrastructure.

We now see a clear inflection point. The airlines and airports moving fastest on AI today will shape the benchmarks for the entire industry tomorrow. This isn’t about adopting shiny tools; it’s about making strategic bets on where value creation will happen next.

As someone who’s been in the room with industry decision-makers, I’ll say this. Those who embed AI deeply into their operations,across ground, air, and digital touchpoints,are the ones who will define the next decade of aviation. They won’t just be more efficient. They’ll be more adaptable, more trusted, and more competitive.

Because in the skies, as in business, altitude is nothing without foresight. And AI is what’s giving this industry its clearest view yet.

Operation Pink Diamond: Dubai Police foil $25m diamond heist

The suspects, all of Asian nationality, devised a sophisticated plan to deceive the diamond’s owner, a jeweller, by posing as wealthy buyers interested in purchasing the gems

Gulf Business
Gulf Business

18 August, 2025

Operation Pink Diamond: Dubai Police foil $25m diamond heist
Image: Dubai Media Office

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Dubai Police have successfully thwarted the theft of a rare pink diamond worth $25m in an operation named ‘Operation Pink Diamond’, recovering the gem before it could be smuggled out of the country.

The investigation revealed that the gang had been plotting the heist for over a year, targeting a diamond certified by a leading gemological institute with a unique purity rating — so rare that there is only a 0.01 per cent chance of finding another like it.

The criminal scheme

The suspects, all of Asian nationality, devised a sophisticated plan to deceive the diamond’s owner, a jeweller, by posing as wealthy buyers interested in purchasing the gem.

They rented luxury cars, held meetings at upscale hotels, and even hired a renowned diamond expert to authenticate the stone, creating the illusion of credibility and legitimacy.

Their ultimate goal was to persuade the merchant to move the diamond out of his secure shop. Once the diamond was brought to a villa under the pretext of meeting the ‘buyer’, the gang attempted to seize it.

Police foil the plot

Dubai Police CID teams leveraged advanced technology to track and identify the three suspects, who initially lived together but dispersed to different locations after the heist.

A specialised task force raided their locations simultaneously, apprehending the suspects and recovering the diamond before it could leave Dubai, hidden in a small refrigerator destined for an Asian country.

The recovered pink diamond is classified as ‘Fancy Intense’, weighing 21.25 carats, with exceptional clarity, symmetry, and polish, rated excellent. Its extraordinary value and rarity made it a prime target, prompting the gang’s elaborate year-long planning.

Merchant praises police response

The diamond’s owner expressed admiration for the Dubai Police’s swift and professional action. He recounted calling 999 immediately after the theft, and noted:

“Multiple patrols arrived within minutes, began the investigation, and offered constant reassurance.

To my surprise, the very next morning, they called to say the suspects had been arrested and the diamond recovered.”

Operating in Dubai since 2005, the merchant admitted being caught off guard by the scheme, emphasizing the importance of adhering to the emirate’s safety guidelines for the diamond trade:

“Dubai has become a safe global centre for diamond trade. It’s important we uphold the standards that make that possible.”

‘Operation Pink Diamond’ not only recovered one of the world’s rarest gemstones but also reinforced Dubai’s reputation as a secure hub for high-value commodities.

The operation highlights the city’s law enforcement capabilities and the proactive measures it takes to protect investors and merchants in the luxury trade sector.

Joby Aviation completes first piloted eVTOL flight, eyes Dubai launch

The flight also provided valuable developmental data on the human factors of operating the aircraft at a controlled airport

Rajiv Pillai
Rajiv Pillai

18 August, 2025

Joby Aviation completes first piloted eVTOL flight, eyes Dubai launch
Video credit: Joby Aviation

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Joby Aviation announced an industry-first: completing a piloted test flight between two public airports in the US, from Marina (OAR) to Monterey (MRY). This milestone is a strong signal of Joby’s commercial market readiness, showcasing operational capabilities that will be core to Joby’s planned Dubai launch in 2026.

The achievement highlights Joby’s ability to operate in real-world conditions, integrating with existing airport infrastructure and air traffic control, all key steps in preparing for passenger service in Dubai.

  • FAA-controlled airspace: Joby successfully navigated alongside other aircraft, travelling 10 miles in 12 minutes, including a five-minute holding pattern at MRY for air traffic sequencing.

  • Real-world demos: This point-to-point airport operation mirrors the service model Joby will bring to Dubai, offering fast, efficient, and sustainable urban connections.

  • Mature flight test programme: The milestone builds on more than 40,000 miles of real-world test flights across four countries, underscoring the maturity of Joby’s development.

Joby Aviation, a developer of all-electric air taxis for commercial passenger service, said the Marina-to-Monterey flight also represents significant progress across safety, operations, certification, and integration with air traffic control systems.

The piloted flight featured vertical takeoff, transition to wingborne flight, controlled airspace integration, and vertical landing. It also marked the first time a piloted electric vertical takeoff and landing (eVTOL) aircraft has flown between two public airports, while successfully demonstrating Joby’s ability to conduct mobile testing and provide ground support away from its home base in Marina.

Read: Flying taxi firm Joby applies for aircraft certification in the UAE

“Successfully flying from Marina to Monterey showcased operations of our aircraft integrated in the broader transportation network and further validated its performance to ensure we’re prepared for service on day one,” said Didier Papadopoulos, President of Aircraft OEM at Joby. “For years, our flight testing has validated our aircraft’s capabilities, and we’ve done this across a wide range of environmental conditions. As part of the natural progression of our flight test programme, it was time to venture further, and there was no better place to visit first than our neighbors in Monterey.”

The test flights also generated developmental data on the human factors of operating at controlled airports and in national airspace. At Monterey, Joby’s aircraft sequenced with other air traffic, including entering a holding pattern to accommodate an arriving airliner. The demonstration showed Joby’s adherence to FAA protocols, similar to those followed by commercial airlines—an essential element of the certification process, as the FAA requires proof that new aircraft can operate safely in shared airspace across multiple airports.

Video of the flight demonstration can be seen below:

The achievement follows Joby’s planned acquisition of Blade Air Mobility’s passenger business, further underlining its commercial readiness. To date, Joby has flown more than 40,000 miles across its test fleet and has begun final assembly of its first aircraft intended for Type Inspection Authorisation flight testing, one of the final steps before FAA certification. Test flights with FAA pilots are expected early next year, ahead of plans to launch commercial service in Los Angeles and New York City.

St. James’s Place’s Angelina Lai on mega-cap stocks, volatility, diversification

Investors in the region face unique challenges, from energy price volatility to regional political tensions, and these factors can have a profound impact on local markets and investor sentiment, says Lai

Neesha Salian
Neesha Salian

18 August, 2025

St. James’s Place’s Angelina Lai on mega-cap stocks, volatility, diversification
Image: Supplied

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With US equities increasingly dominated by a handful of mega-cap stocks and global markets facing heightened geopolitical uncertainty, investors are questioning how best to protect and grow their wealth.

In this interview, Gulf Business speaks with Angelina Lai, chief investment officer for Asia & Middle East at St. James’s Place (SJP), about how the firm is addressing the “US Concentration Conundrum”, the importance of diversification for Middle East investors, and why regions such as Europe, Japan, and emerging markets are offering attractive opportunities.

The latest CIO Quarterly Insights highlight rising concentration risks in the US market, with just 10 mega-cap stocks representing over a third of the index. How does SJP approach this “US Concentration Conundrum” in managing client portfolios?

The US market now represents two-thirds of global equities, with the 10 largest stocks in the US making up more than a third of the index, up from under a fifth just 15 years ago. At St. James’s Place, we see this as a significant risk.

A key question on most investors’ minds is what this means for their long-term portfolios. We believe it is important to follow a disciplined process. Our process is led by valuations, informed by a number of factors including fundamentals of the asset class, the economic environment, behavioural signals, and we remain mindful of the tail risks within the portfolio.

As such, while the US remains a cornerstone of our global investment portfolios, we are acutely aware of the potential perils posed by such a narrow market leadership at expensive prices. All investments involve risks; our approach looks for the risks with the best value, thereby giving our clients the best chance of achieving great long term returns.

These, coupled with sound diversification across asset classes, geographies, sectors, and investment styles, aligned with long-term investment goals and risk preferences of individual clients, allow us to construct portfolios that are more balanced and resilient through any stress events such as Liberation Day, while still capturing global growth potential.

Given the geopolitical uncertainties in the US and Middle East, how important is diversification for investors in the Middle East, and which regions or sectors does SJP currently see as most attractive?

In a region as geopolitically dynamic as the Middle East, diversification is essential. Investors here face unique challenges, from fluctuating energy prices to regional political tensions, and these factors can have a profound impact on local markets and investor sentiment.

Our approach at SJP emphasises the importance of global diversification as a way to insulate portfolios from regional volatility and to access broader sources of growth.

Currently, we see compelling opportunities in European and Japanese equity markets. Many European firms offer attractive value, trading at a discount to US. stocks while benefiting from falling inflation, easing rates, and increased investment in infrastructure and defence, with a diversified sectoral composition.

Japanese equities have also been gaining momentum thanks to corporate governance reforms, rising shareholder returns, a shift away from deflation, strong earnings and a significantly undervalued yen as measured by long-term purchasing power parity. The yen historically also provides a great diversification benefit to global equities.

After years of under performance, our managers find many attractively priced investment opportunities in emerging market (EM) equities as well. Asia in particular is home to some of the world’s most dynamic technology firms, which are driving innovation and commanding significant market share in areas like semiconductors, e-commerce, and renewable energy.

Challenges remain, including geopolitical tensions, elevated US interest rates, and tariff threats.

However, history shows that prolonged market underperformance often sets the stage for significant rebounds.

Smaller companies and value stocks should not be overlooked on a global basis, as they are also priced at relative discounts to their larger and more growth-oriented counterparts and could further aid portfolio diversification and resilience.

By spreading investments across these diverse regions and sectors, we help clients in the Middle East build portfolios that are both robust and forward-looking.

The report mentions that SJP is underweight US equities in its core portfolios. Can you elaborate on the rationale behind this positioning and how it aligns with the firm’s long-term investment philosophy?

At the core of SJP’s investment philosophy is a structured framework that evaluates asset classes based on valuations, taking into consideration fundamentals, economic environment, behavioural flags and tail risks. This disciplined process is designed to remove emotion from decision-making, ensuring that portfolio positioning reflects objective analysis rather than reactive behaviour.

The recent success of the US market has led to increasingly expensive valuations, even when taking into consideration the solid fundamental qualities of many of the companies listed in the US. The US economy still has a strong footing; however, trade and fiscal policy uncertainty are disruptive, particularly with the continued uncertainty around tariffs causing a number of businesses to pause on business or investment decisions, and we are starting to see inflation move higher while labour supply is beginning to slow.

Concentration risk, as noted earlier, of the mega caps – many of which are within the same sectors increases the overall tail risk of the asset class.

Having said that, US equities still make up around half of our equity allocations and thus remain a key part of our portfolios.

How does SJP tailor its asset allocation strategies to meet the specific risk tolerances and financial goals of Middle East clients, especially in such volatile global markets?

St. James’s Place takes a highly personalised approach to investment advice for all clients, applying the same principles in the Middle East while recognising the distinct circumstances, financial goals, and risk tolerances found in the region.

Our journey with any client begins with understanding their unique circumstances through a ‘Confidential Financial Review’. This allows us to build a full picture of their financial profile, goals, and investment time horizons, as well as their tolerance for market volatility (in both bull and bear markets), income and currency needs, tax and legacy considerations, and any allocation preferences and aversions.

This insight enables us to ensure that portfolio allocations are suitably aligned with individual objectives and preferences.

Talking about volatile markets prior to the event and “rehearsing” these scenarios with our clients helps ensure they do not make kneejerk reactions during actual stress events. This enables us to take advantage of the opportunities that often comes with volatile markets, where our managers may be picking up great businesses at more desirable values.

Ultimately, our aim is to provide investors in the Middle East with strategies that are both globally informed and locally relevant.

With ongoing tensions impacting global supply chains and energy prices, how is SJP incorporating macroeconomic and geopolitical factors into its investment advice for clients in the region?

At SJP, macroeconomic analysis (including the assessment of geopolitical impact) is a key part of our disciplined investment decision-making process.

Our ‘Group Economic Views’ forum actively screens and continuously monitors economic activities globally – from supply chains, energy prices, and employment data to capex spend and consumer sentiment. These insights feed into a monthly report on our views of the current economic environment, which are reviewed against our asset views, specifically whether the environment creates headwinds or tailwinds for key asset allocations. Portfolios are also tested against various economic scenarios, including historical stress events as well as hypothetical events, to assess the resilience of our portfolios.

These processes reflect our investment principles, which are rooted in the belief that wealth is best built through patience, discipline, and strategic allocation, rather than attempting to time the market or chase short-term trends. By integrating macroeconomic insights with a robust, diversified portfolio framework, we ensure that our clients receive investment advice that is both responsive to global developments and anchored in enduring principles. This helps investors stay focused, confident, and in control, even when the world feels anything but predictable.

Investor sentiment appears cautiously optimistic despite volatility. How does SJP help clients maintain discipline and focus on long-term goals without reacting to short-term market noise?

Investor anxiety has moderated in recent weeks – the latest tariff announcements notwithstanding, and volatility remains a constant in markets, particularly with a number oftariff deadlines still coming up and continued unpredictability to Trump’s policies. Incorporating sound risk management into portfolios, especially during periods of relative optimism, helps ensure they can withstand more turbulent conditions when they arise.

A key part of our role is helping clients maintain discipline and avoid short-term, emotionally driven decisions that can harm long-term returns. We achieve this through regular communication, a focus on goal-based planning, and by keeping attention on long-term objectives – whether that’s retirement planning, wealth preservation, or legacy building, rather than reacting to daily market noise.

Read: Prioritise the fundamentals when investing’, says SJP’s Martin Hennecke

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