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Shamal’s Sudhin Siva on delivering distinctive dining experiences across UAE

The chief asset management officer at Shamal shares how the group is backing global brands like Five Guys and SUSHISAMBA while nurturing local concepts such as The Espresso Lab

Neesha Salian
Neesha Salian

11 November, 2025

Shamal’s Sudhin Siva on delivering distinctive dining experiences across UAE
Image: Supplied

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The UAE’s food and beverage landscape is thriving, with diners increasingly seeking experiences that blend quality, authenticity, and innovation. At the forefront of this evolution is Shamal Holding, whose selective investment approach is shaping the region’s premium and homegrown F&B scene.

In this interview, Sudhin Siva, chief asset management officer at Shamal, shares how the group is backing global brands like Five Guys and SUSHISAMBA while nurturing local concepts such as The Espresso Lab, leveraging technology, operational expertise, and market insight to deliver memorable, scalable, and distinctive dining experiences across the UAE.

How would you describe the current state of the F&B and restaurant industry in the UAE? What macro trends are shaping this dynamic sector in the UAE?

The UAE’s Food and Beverage (F&B) sector is experiencing strong growth, with revenues projected to reach Dhs141bn ($38.3bn) in 2024 and continue on a trajectory to Dhs161.37bn ($43.98 bn) by 2029 (Source: Dubai Gastronomy Industry Report 2024.) That scale creates opportunity but also intense competition.

In a market with so many choices, the differentiator for premium and luxury operators is the ability to deliver a distinct, repeatable experience and to protect quality at scale.

From our perspective, the key trends are experiential dining, provenance and sustainability, and measured adoption of technology to improve consistency and efficiency. Each of these trends has operational implications. Provenance affects supply chain design and cost. Sustainability affects waste and sourcing decisions. Technology improves forecasting and personalisation but does not replace the human craft that defines luxury dining.

Shamal’s perspective on the sector is distinct, shaped by an investment-led lens and a focus on curating experiences rather than fully owning and operating brands. We back a selective portfolio that includes international and regional names while supporting homegrown brands to grow without losing their identity.

Presently, Shamal’s F&B portfolio includes Five Guys, Zero Gravity, and The Espresso Lab, along with a global investment in SUSHISAMBA.

While our brands like Five Guys and SUSHISAMBA provide international culinary experiences to UAE diners, we are equally committed to nurturing local and homegrown concepts with their immense potential to scale with The Espresso Lab.

What leadership principles have guided your journey in building or scaling the business in this region?

Our overarching strategy remains rooted in investing in Dubai and the wider UAE, creating unique and memorable experiences for residents and visitors alike in line with the country’s reputation. In a competitive and cluttered market, we have introduced brands that can carve out a differentiated layer to consumer experiences.

We use three practical principles. First, selectivity. We prioritise investments in concepts that deliver genuine value to UAE customers. Shamal focuses on introducing new, impactful and distinctive experiences. This principle anchors on selection criteria such as the origin of the concept, the story behind the brand, and the experiences it brings to the UAE market.

Second, protect the brand. Growth must not dilute what makes a concept distinctive.

Third, build the foundation for scale. That means linking capital with governance and infrastructure so founders can focus on product and experience. These principles keep our choices focused and durable. We are not aiming for breadth for its own sake. We prioritise depth in places where premium positioning and repeat visitation are achievable.

Each expansion decision is made to complement our existing portfolio, reinforcing our positioning in eclectic, experience-led dining. Our focus is firmly on fine dining and premium casual categories, while also nurturing homegrown and locally originating concepts. Equally, we are committed to expanding both new and existing brands to reach a broader consumer base across the UAE, ensuring that communities have access to high-quality dining experiences that resonate with evolving customer sentiments.

What is Shamal’s strategic approach to remain competitive in the UAE’s fast-paced F&B scene?

Our approach is curation plus enablement. Curation means being highly selective about where we place capital and which formats we scale. Enablement means applying our asset expertise to improve a brand’s ability to grow. That typically includes site strategy, landlord introductions, access to shared administrative capability and governance that supports disciplined expansion. We deliberately avoid interfering with culinary or brand decisions. Our role is to remove execution friction so founders and operators can deliver consistently at premium price points.

A strong example of this is our contribution to The Espresso Lab, the brainchild of Emirati entrepreneur Ibrahim Al Mallouhi. Beyond investing in the concept, we have supported its growth trajectory by providing mentorship, market insights, and access to resources that allow the brand to flourish.

This blend of investment, expertise, and ecosystem access underpins Shamal’s competitive strategy and ensures that our portfolio brands remain distinctive in one of the most dynamic F&B markets in the world. Our approach is highly collaborative, with a hands-on presence to support growth and innovation.

Diners in the UAE are known for embracing global concepts, how does Shamal F&B brands implement a localised approach without losing its global identity?

The UAE is a truly global F&B destination, where diners are eager to explore international concepts while expecting offerings that reflect their cultural and lifestyle preferences. Our approach with global brands is to preserve their core identity while thoughtfully adapting them to meet local expectations.

This includes adhering to halal standards across menus, fine-tuning flavours and offerings to suit regional tastes, and elevating service experiences to match the exceptional standards that diners in Dubai and the wider UAE are accustomed to. The market here is unique and consumers value authenticity while also expecting a higher degree of personalisation and excellence, which sets the bar higher than in many other parts of the world.

By balancing global brand equity with local insights, Shamal ensures its portfolio resonates deeply with UAE diners while still retaining the essence that makes each brand distinctive on the global stage.

Are there untapped areas or emerging neighbourhoods in the UAE that you believe are ripe for restaurant development in this perceived saturated F&B market in the UAE?

The Dubai Gastronomy Industry Report 2024 estimates roughly 13,000 restaurants and cafés across the city. Whilst central locations remain attractive and we continue to see growth in these areas, the next wave of opportunity lies in other emirates and deeper community clusters within Dubai where premium dining is scarce, but demand exists. Examples include Ras Al Khaimah, Al Ain, and growing residential precincts.

Taking premium casual formats into these markets requires a different playbook for supply logistics, staffing, and site economics but can deliver a loyal customer base with less direct competition. We validated this approach with our rollout of Five Guys in Sharjah and Ras Al Khaimah, which performed above our expectations for a disciplined community expansion.

What’s one innovation or shift you think will define the next chapter of the UAE’s F&B/restaurant industry?

The role of AI and technology in the F&B industry cannot be overlooked. A recent survey by SevenRooms revealed that 87 per cent of UAE restaurant owners have integrated AI into their operations, with data analytics ranking among the top five areas of global adoption.

This growing trend is fundamentally reshaping the industry, empowering operators to leverage technology, streamline operations, and stay ahead in an increasingly competitive landscape. That said, the defining shift at the premium end will be substance, not novelty. Guests care more about where products come from, how they’re made, and the quality of the overall experience. Brands that combine smart operations with clear craftsmanship and authenticity will stand out.

We use AI-driven tools to forecast demand and automate routine back-of-house processes, enhancing both precision and productivity. As investors, we look for brands that strike this balance, combining a strong commitment to product excellence with the operational discipline required to scale effectively and sustainably.

Abu Dhabi launches first vertiport network to advance air mobility

The network will connect major business, residential, and tourism hubs, including Zayed International Airport, Al Bateen Executive Airport, Yas Island, Saadiyat Island, and Abu Dhabi Island

Gulf Business
Gulf Business

10 November, 2025

Abu Dhabi launches first vertiport network to advance air mobility
Image: Abu Dhabi Media Office

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The Abu Dhabi Investment Office (ADIO), in collaboration with the General Civil Aviation Authority (GCAA), the Integrated Transport Centre (Abu Dhabi Mobility)—an affiliate of the Department of Municipalities and Transport (DMT)—and Abu Dhabi Airports (ADA), has announced the launch of the emirate’s first vertiport network to enable the deployment of advanced air mobility solutions. The initiative marks a major milestone in Abu Dhabi’s leadership in smart, sustainable, and future-ready transport systems.

Part of the Smart and Autonomous Vehicle Industries (SAVI) cluster, the initiative aligns with Abu Dhabi’s broader strategy to drive innovation-led economic diversification. The planned vertiport infrastructure will support the operation of electric vertical take-off and landing (eVTOL) aircraft, facilitating seamless, low-emission air travel and reinforcing the emirate’s position as a global pioneer in next-generation mobility.

The network will include more than 10 state-of-the-art vertiports integrated into Abu Dhabi’s multimodal transport ecosystem. Zayed International Airport and Al Bateen Executive Airport have been confirmed as key locations within the network, with additional sites and intercity routes to be announced in upcoming phases. Abu Dhabi Airports has been appointed as the anchor investor and primary delivery partner, while the GCAA and Abu Dhabi Mobility will guide regulatory, operational, and safety frameworks to ensure compliance with global aviation and sustainability standards.

The network will connect major business, residential, and tourism hubs—including Zayed International Airport, Al Bateen Executive Airport, Yas Island, Saadiyat Island, and Abu Dhabi Island—creating a seamless air transport corridor across the emirate. Each vertiport will feature integrated ground and digital infrastructure, enabling efficient multimodal travel through the transport systems managed by Abu Dhabi Mobility and the airport network.

His Excellency Saif Mohammed Al Suwaidi, Director-General of the GCAA, said: “This step in Abu Dhabi builds upon the ongoing efforts of the General Civil Aviation Authority to align the nation’s aviation infrastructure with the UAE’s strategic vision of adopting an advanced and sustainable air mobility ecosystem. In line with its regulatory and legislative mandate, the GCAA has developed modern regulatory frameworks that enable the integration of eVTOL aircraft into the civil aviation system, while also facilitating the adaptation of existing heliports as part of a comprehensive infrastructure that supports advanced air mobility solutions.

“What we are witnessing today marks the beginning of a new era, one that reflects a qualitative leap in aviation infrastructure and reaffirms the UAE’s commitment to leading the global shift towards smarter and more sustainable mobility. In collaboration with its partners, the GCAA continues to spearhead this transformation by fostering a flexible and forward-looking regulatory environment that positions the UAE among the first countries worldwide to operate advanced air mobility systems at scale.”

His Excellency Badr Al-Olama, Director-General of ADIO, said: “This strategic initiative places Abu Dhabi at the forefront of next-generation mobility, exemplifying the power of partnerships between Abu Dhabi Government and the private sector in accelerating future industries. By integrating eVTOL infrastructure into our transport system and anchoring this initiative as part of the SAVI cluster, we are accelerating the deployment of smart and advanced mobility solutions while solidifying the emirate’s position as a leader in future-defining industries.

“The launch of Abu Dhabi’s vertiport network marks a strategic step forward in building a future-ready transport system that integrates advanced air mobility solutions. Incorporating this system into the emirate’s infrastructure supports greater connectivity, operational efficiency and low-emission mobility, enhancing quality of life and reinforcing Abu Dhabi’s leadership in advanced air mobility.”

Dr Abdulla Hamad AlGhfeli, Acting Director-General of the Integrated Transport Centre (Abu Dhabi Mobility), said: “The development of Abu Dhabi’s vertiport network marks a significant milestone in shaping the future of urban mobility. As the regulatory and strategic authority for integrated transport in the emirate, the Integrated Transport Centre (Abu Dhabi Mobility) is ensuring that advanced air mobility is embedded within a clear governance and operational framework that promotes safety, efficiency and sustainability. This initiative reflects Abu Dhabi’s forward-looking vision for next-generation transport and reinforces its global position as a leader in smart and sustainable mobility.”

Elena Sorlini, Managing Director and Chief Executive Officer of Abu Dhabi Airports, said: “As the anchor delivery partner for Abu Dhabi’s vertiport network, Abu Dhabi Airports will be critical in shaping the infrastructure, operations and commercial readiness of advanced air mobility in the emirate. This partnership reflects our long-term commitment to unlocking the future of aviation through innovation, as well as our key role in integrating next-generation mobility solutions into Abu Dhabi’s transport ecosystem. We are proud to collaborate with ADIO and the Integrated Transport Centre (Abu Dhabi Mobility) under this transformative partnership, which will leverage our collective strengths and cement Abu Dhabi’s position at the forefront of advanced air mobility.”

Airlines cancel more than 1,500 US flights as shutdown persists

The FAA instructed airlines to cut 4 per cent of daily flights starting on Friday at 40 major airports because of air traffic control safety concerns

Reuters
Reuters

10 November, 2025

Airlines cancel more than 1,500 US flights as shutdown persists
Image credit: Getty Images

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Airlines canceled more than 1,500 US flights on Monday, the fourth consecutive day cancellations have topped 1,000 as government flight cuts and air traffic staffing absences continue to wreak havoc with aviation.

FlightAware, a flight tracking website, said by 8:30am ET (1330 GMT), more than 1,550 flights had been canceled and 1,400 delayed Monday after 2,950 flights were canceled and nearly 10,800 delayed Sunday in the single worst day for flight disruptions since the government shutdown began on October 1.

Read more-Qatar Airways exits Cathay Pacific with $897m stake sale

A November winter storm in Chicago also disrupting air travel.

The Federal Aviation Administration late Sunday said it was suspending general aviation traffic at 12 airports with air traffic control staffing issues including Chicago O’Hare and Reagan Washington National. The shutdown, which has reached a record 40 days, has led to shortages of air traffic controllers who, like other federal employees, have not been paid for weeks.

The US Senate voted to advance a bill to end the government shutdown late on Sunday.

The FAA instructed airlines to cut 4 per cent of daily flights starting on Friday at 40 major airports because of air traffic control safety concerns. Reductions in flights are mandated to reach 6 per cent on Tuesday and then hit 10 per cent by November 14. One big question for airlines is when will the FAA lift the government-required flight cuts. Transportation Secretary Sean Duffy has said he first wants to see air traffic control staffing and safety data improve.

Kuwait eyes large-scale battery storage to ease power crisis

The battery storage initiative is part of a broader push to stabilise Kuwait’s grid and reduce reliance on fossil fuels during peak demand periods

Reuters
Reuters

10 November, 2025

Kuwait eyes large-scale battery storage to ease power crisis

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Kuwait is negotiating a major battery storage project with a discharge capacity of up to 1.5 gigawatts and total energy storage of between 4 and 6 gigawatt-hours, in a bid to ease chronic power shortages, a senior electricity ministry official said on Monday.

The Gulf state, a major oil producer and OPEC member, has been grappling with severe electricity shortages driven by rapid population growth, urban expansion, rising temperatures and delays in plant maintenance.

The strain has forced authorities to impose planned power cuts in some areas since last year.

Read more-Rolls-Royce to power Kuwait International Airport’s new Terminal 2

“It is still in the negotiation phase … the picture is becoming clearer and we may soon have an outcome from it,” Adel Al Zamil told reporters, refusing to specify the parties with whom negotiations are taking place.

The battery storage initiative is part of a broader push to stabilise Kuwait’s grid and reduce reliance on fossil fuels during peak demand periods. If implemented, it would mark one of the largest energy storage deployments in the region.

Both the Al Khairan power plant and the first phase of the Shagaya renewable energy project, with a combined planned capacity of around 2.9 gigawatts, are expected to be awarded in the second half of 2026, Al Zamil said.

The Public-Private Partnership Authority invited bids in September for the first phase of Al Khairan, which will contribute at least 1.8 gigawatts. The first phase of Shagaya, with a planned capacity of 1,100 megawatts, has completed its pre-qualification stage.

Future-ready UAE: How AI is transforming classrooms, boardrooms, and beyond

The recognition of potential risks alongside benefits underscores the importance of embedding ethics into both education and workplace practices

Nida Sohail
Nida Sohail

10 November, 2025

Future-ready UAE: How AI is transforming classrooms, boardrooms, and beyond
Image credit: Getty Images

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Nearly three-quarters of UAE residents believe that greater awareness and education around the ethical use of artificial intelligence (AI) is necessary, according to a new survey by De Montfort University (DMU) Dubai. The study comes at a time when AI adoption is accelerating across both professional and personal domains in the UAE, reflecting the country’s ambition to become a global hub for technology and innovation.

The survey reveals that AI is no longer a peripheral tool, it has become deeply embedded in everyday life and professional workflows. Over 60 per cent of respondents said they frequently use AI tools such as ChatGPT, Gemini, or Copilot for learning, problem-solving, or work-related tasks, demonstrating that generative AI has already entered mainstream adoption. Yet, despite its increasing utility, a significant 72 per cent of UAE residents agreed that more education and awareness on AI are essential, highlighting a widespread recognition of the need to balance technological adoption with understanding and ethical use.

Read more-UAE AI market to reach Dh170bn by 2030; MENA sector surges to Dh610bn

This combination of widespread adoption and strong demand for ethical education underscores the role of institutions such as DMU Dubai, which seek to prepare students and residents not only to use AI but to understand it responsibly.

The survey also highlighted an age-related confidence gap among residents regarding entering the workforce. Among residents aged 18–24, only 44 per cent felt confident about entering the workforce, compared with 59 per cent of respondents overall. This suggests that, despite the growing presence of AI tools that could support learning and productivity, young people still feel underprepared to navigate a job market increasingly shaped by technological change.

Professor Shushma Patel, DMU Dubai’s pro vice-chancellor for Artificial Intelligence, emphasised the importance of AI education in bridging this gap:

“Of all the technological breakthroughs we have seen in the past 50 years, nothing matches the power and potential of AI. As industries race to exploit this potential it is vital universities stay on the front foot, ensuring their students master these skills responsibly, aware of the ethical implications of the technology while embracing the innovation it can yield.”

Her statement underscores a key challenge: technological capability alone is insufficient. Students and professionals need not only technical skills but also a deep understanding of ethical considerations, societal impact, and responsible application.

DMU Dubai’s innovative approach to AI education

DMU Dubai has taken proactive steps to ensure that graduates are prepared for an AI-driven workforce. The university integrates generative AI software directly into teaching and learning, giving students hands-on experience while simultaneously emphasising ethical and societal implications. This approach reflects a broader educational philosophy: students should not only know how to use AI, but also understand why responsible usage is critical.

The university recently inaugurated a new 85,000 square foot campus in Dubai Internet City, situating itself in proximity to major global technology firms such as Google, HP, LinkedIn, Microsoft, and Meta. Hosting approximately 3,000 students, the campus exemplifies DMU Dubai’s strategy of combining academic rigour with exposure to real-world industry practices.

Simon Bradbury, pro vice-chancellor International at DMU, explained the philosophy behind the university’s curriculum:

“While most universities are asking ‘how do we add AI to our curriculum?’, we’re asking a different question: ‘In a world where AI knows everything, what makes a DMU Dubai graduate uniquely valuable?’ The answer is deeper capability. Our block teaching model allows students to master one subject at a time, building genuine expertise rather than surface-level awareness. They learn to wield AI as a powerful tool while developing the creativity, critical thinking, and cross-cultural collaboration skills that no algorithm can replicate. That’s building career resilience for the future.”

The block teaching model: Depth over breadth

A distinctive feature of DMU Dubai is its block teaching model, the only one of its kind in the region. In this system, students focus on a single subject at a time and complete assessments at the end of each block. This contrasts sharply with traditional multi-subject teaching methods, where students juggle multiple modules simultaneously, often resulting in fragmented understanding.

According to the survey, 52 per cent of respondents viewed block teaching as more effective than conventional teaching, suggesting that a focused approach resonates with learners. By concentrating on one subject, students have more time to internalise material, critically analyse AI applications, and develop practical skills. The block system also allows more opportunities for ethical reflection, collaboration, and project-based learning, all vital for AI literacy.

This methodology reinforces DMU Dubai’s philosophy: students should graduate with deep, transferable skills rather than superficial familiarity with a wide range of topics. This depth of expertise becomes particularly valuable in an AI-driven economy, where the ability to critically interpret and ethically apply technology is paramount.

Shifting perceptions: From AI curiosity to ethical reflection

The DMU Dubai survey also explored how residents perceive AI in daily life. While 67 per cent said AI tools make life easier, nearly half of respondents (47 per cent) expressed concerns that over-reliance on AI could weaken learning and critical thinking. This tension reflects a broader societal conversation: while AI offers remarkable efficiency, it also demands responsible engagement.

Simon Bradbury observed:

“The evolution from fascination to reflection marks a critical stage in society’s relationship with technology. We are moving beyond excitement about what AI can do toward a deeper understanding of what it should do. That awareness demands ethical frameworks, empathy, and accountability, qualities best nurtured within universities. At DMU Dubai, our close ties with industry ensure these conversations happen where innovation is unfolding.”

The survey findings suggest that residents are not only users of AI but also thoughtful evaluators of its impact. The recognition of potential risks alongside benefits underscores the importance of embedding ethics into both education and workplace practices.

Preparing graduates for an AI-driven economy

The rapid adoption of AI technologies has blurred traditional career paths, leaving young people uncertain about which skills will remain valuable in the long term. Professor Patel explained:

“This combination of industry input and academic innovation empowers graduates to step into the market with confidence and relevance. Our academic research feeds directly into classroom learning, giving students access to the latest insights on how technology and human potential intersect.”

DMU Dubai emphasises human-centric skills, such as creativity, empathy, and ethical reasoning, while also nurturing digital fluency. Students learn to complement AI tools rather than be replaced by them, equipping them for a workforce in which uniquely human abilities remain critical.

Simon Bradbury elaborated:

“Students graduate not only with technical skill but with the discernment to guide AI’s integration responsibly. This mindset, thoughtful, values-driven, and collaborative, is what will ultimately define progress in the AI era.”

The university’s approach ensures that graduates are prepared to navigate complex technological landscapes with both competence and conscience.

Public trust and AI policy in the UAE

The DMU Dubai survey reflects broader trends in public perception. While AI adoption is high, there is a clear demand for governance and ethical frameworks. A separate report by KPMG, Trust in Artificial Intelligence Insights, underscores these findings. Key highlights include:

  • 89 per cent of UAE respondents said they had experienced the benefits of AI, exceeding the global average of 83 per cent.
  • 97 per cent reported using AI for work, study, or personal purposes, showing deep integration of AI into daily life.
  • 66 per cent of respondents said their organisation had a policy on generative AI, indicating growing awareness of governance requirements.

Matin Jouzdani, partner at KPMG Lower Gulf, emphasised the need for balance:

“AI is rapidly changing the way we live and work. Our research reinforces an overwhelming acceptance of AI in the UAE, but there is also strong public support for appropriate AI regulation. By implementing a strategy that combines AI training and literacy alongside responsible AI governance frameworks, organisations will be able to confidently capture the benefits of AI in a way that doesn’t slow down innovation.”

These findings illustrate that while residents are eager to embrace AI, they also want guardrails and guidance to ensure responsible usage.

Balancing risk and opportunity

AI adoption is not without risks. Challenges include transparency, fairness, sustainability, and reliability. Samantha Gloede, Global Trusted AI Transformation leader at KPMG, stated:

“Managing this complex ecosystem requires a careful balance, making sure that strong systemic controls are in place around AI while keeping humans actively involved and engaging with the system ethically and responsibly. This approach is how we will build confidence that the technical, regulatory and reputational risks are being managed effectively to maximise the benefits of AI in delivering human, social and commercial value.”

Similarly, Ruth Svensson, global head of People and HR at KPMG International, noted:

“True capability won’t emerge by chance; it must be built deliberately into culture, strategy and everyday practice. As AI takes on more tasks, humans will still play a critical role, making sense of complex outputs, applying judgement and ensuring responsible use. Mixed signals about AI only slow the momentum.”

The emphasis is clear: human oversight and ethical application are as crucial as technical competency.

Education as the foundation for responsible AI

Both DMU Dubai and KPMG reports emphasise the role of higher education in equipping a digitally fluent workforce. Simon Bradbury described DMU Dubai’s strategy:

“At DMU Dubai, we design flexible pathways such as professional certificates and micro-credentials to continuously upskill professionals affected by automation. By fostering collaboration between technologists, policymakers, and social scientists, universities can ensure AI serves society responsibly and inclusively.”

Embedding AI literacy into curricula, developing personalised learning platforms, and empowering educators to use AI responsibly align with the UAE’s broader vision for a future-ready workforce.

Societal implications of AI adoption

As AI permeates every sector, universities and organisations must ensure it does not exacerbate inequality or environmental costs. Graduates must emerge equipped with ethical reasoning, critical thinking, and problem-solving capabilities. Professor Patel concluded:

“Graduates who focus on human strengths while embracing technology will stand out. Understanding the responsible and sustainable use of AI, applying critical thinking, and innovating ethically will be essential for success in both UAE and global markets.”

The KPMG report highlights the UAE as a leader in AI adoption and governance:

  • 68 per cent of respondents were satisfied with current AI regulations, higher than the global average of 43 per cent.
  • There is strong agreement on the need for stronger safeguards around AI-generated misinformation.

Adrian Clamp, global head of Connected Enterprise at KPMG International, emphasised inclusive learning:

“AI-assisted learning can bring millions of people into the workforce, helping us to reimagine work, elevate the human experience and uplift human potential. To help ensure these opportunities reach everyone successfully, investing in digital infrastructure and fostering collaboration between governments, industries and educators will be essential.”

Integrating AI into the UAE Workforce

AI adoption is not just a technological challenge but a strategic workforce issue. Employees must interpret AI outputs, apply judgement, and collaborate ethically with AI systems. DMU Dubai’s block teaching approach, combined with industry collaboration, equips graduates to navigate this landscape effectively.

Bradbury summarised:

“Universities must embed employability at the heart of education. Courses co-designed with employers, combined with work-integrated experiences like internships, allow students to apply learning in professional contexts while gaining resilience and adaptability. This is how we prepare the next generation to not just use AI, but guide its integration responsibly.”

The UAE’s approach, emphasising ethics, education, and responsible adoption, demonstrates that AI literacy, workforce readiness, and public trust are interdependent. DMU Dubai and KPMG’s studies collectively highlight that AI’s promise is maximised when humans remain central: developing skills, applying judgement, and integrating ethical frameworks.

As AI reshapes industries, the UAE demonstrates that education, regulation, and thoughtful adoption can enable innovation while safeguarding societal values.

ADNH debuts in Ras Al Khaimah with Dhs3bn Nasim Al Bahr Residences

Ras Al Khaimah’s branded residential segment has surged 39 per cent year-on-year as of Q1 2025

Gulf Business
Gulf Business

10 November, 2025

ADNH debuts in Ras Al Khaimah with Dhs3bn Nasim Al Bahr Residences

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Abu Dhabi National Hotels (ADNH), UAE’s hospitality investment and management company, has announced the launch of The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island, marking its entry into Ras Al Khaimah’s rapidly expanding luxury real estate market. Valued at Dhs3bn, the waterfront development offers an elevated living experience through a blend of contemporary design, curated amenities, and exclusive ownership privileges.

The project represents a strategic milestone in ADNH’s growth, extending its presence beyond Abu Dhabi and Dubai while reinforcing its vision to deliver exceptional living and hospitality experiences across the UAE. Exclusive marketing and sales for the development will be managed by One Broker Group (OBG), one of the country’s leading real estate consultancies.

Sheikh Ahmed Mohammed Sultan Suroor Aldhahiri, vice chairman and managing director, Abu Dhabi National Hotels, said: “The launch of The Residences at Nasim Al Bahr represents a significant milestone in ADNH’s growth strategy and our commitment to delivering exceptional hospitality experiences beyond traditional hotel operations. Al Marjan Island is one of the UAE’s most dynamic destinations, and we are proud to bring five decades of our reputation for excellence to this vibrant market landscape. Through our collaboration with Marriott International and The Luxury Collection brand, we are offering discerning buyers an exceptional lifestyle that combines desirable waterfront living with enriching amenities and distinctive benefits. This project exemplifies our vision to create transformative value for residents.”

Developed in collaboration with Marriott International, the project introduces one of Al Marjan Island’s most dynamic lifestyle and leisure addresses. It features a diverse collection of apartments, sky garden apartments, penthouses, townhouses, and villas—each designed to capture panoramic sea views and embody the essence of resort-style serenity.

Jaidev Menezes, regional vice president – Mixed-Use Development, EMEA at Marriott International, commented: “The Luxury Collection Residences are found in the world’s most exciting and desirable destinations. With a compelling narrative and impeccable service for owners, and a spectacular setting on Al Marjan Island, Nasim Al Bahr is an exceptionally designed addition to our portfolio.”

Residents will enjoy access to world-class amenities including a resort-style pool, signature restaurant, pool bar and kiosk, spa, gym, kids’ play area, indoor padel court, games room, screening room, and multipurpose hall—each designed to foster a sense of community and sophistication. As part of Marriott’s The Luxury Collection Residences portfolio, owners will also gain exclusive ONVIA Owners Benefits, such as a Marriott Bonvoy Platinum Elite status upgrade, preferred global hotel rates, curated experiences, access to culinary and wellness partner offers, and dedicated concierge services. Prices start from Dhs3,444,000, with handover scheduled for Q4 2027.

Umar Bin Farooq, founder, One Broker Group, said: “We are honored to partner with Abu Dhabi National Hotels on this landmark development. The Residences at Nasim Al Bahr presents a unique proposition in the Ras Al Khaimah real estate market. Not only does it combine premium waterfront positioning with the internationally recognized brand and hospitality of Marriott International, it also offers a compelling price point with an unmatched 40:60 payment plan, which makes this a unique opportunity in the booming landscape of Al Marjan Islands. The branded residence also differentiates itself with lifestyle benefits that come with Marriott’s ONVIA owner recognition platform. With our deep market expertise and ADNH’s reputation of excellence, we are confident these residences will become a destination of elegance and service on the northern emirate’s coastline.”

Demand for branded residences continues to grow among global investors seeking quality, service, and long-term appreciation potential. Ras Al Khaimah’s branded residential segment has surged 39 per cent year-on-year as of Q1 2025, with such developments projected to represent 25 per cent of total upcoming supply by 2030.

With nearly five decades of hospitality experience, ADNH brings its hallmark service standards to The Residences at Nasim Al Bahr. Its partnerships with global luxury brands such as The Ritz-Carlton and JW Marriott exemplify its commitment to world-class quality—a promise now extended to the residential sphere.

Through this launch, ADNH further strengthens its role as a key player in the UAE’s evolving hospitality and real estate landscape, continuing a legacy of excellence that began in 1976 and has since grown to include some of the nation’s most iconic properties.

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