Dubai’s Emaar opens fourth mid-scale Rove hotel

Dubai’s Emaar Hospitality has announced the opening of the fourth hotel under its mid-scale Rove brand.

Rove Trade Centre, is located next to Dubai World Trade Centre and caters to meetings, incentives, conferences and exhibitions customers.

The property has 270 rooms, a gym, pool and sun deck, self-service Laundromat, boutique convenience store, meeting rooms and food outlet The Daily.

Rove, a joint venture between Emaar and Dubai-based holding company Meraas is planning to develop 3,700 rooms by 2020.

The brand has three properties currently under operation – at Rove Downtown, Rove City Centre and Rove Healthcare City – and six under development.

Read: New Dubai Mid-Market Brand Rove Plans 10 Hotels By 2020

“Rove Hotels addresses a very clear industry requirement: the need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travelers visiting the city,” said Olivier Harnisch, CEO of Emaar Hospitality Group.

“We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests.”