Alpha Dhabi launches lifestyle vertical with investment in Nammos Group

UAE-based investment firm Alpha Dhabi Holding, announced that it has acquired a stake in Mykonos-based Nammos Group. This came as a result of its joint venture partnership with Monterock International, an investment company with a focus on hospitality and food and beverage (F&B) sectors.

This partnership marks the evolution of Alpha Dhabi’s luxury and lifestyle vertical which will focus on building a portfolio and driving the development of brands by scaling their reach, diversifying their offering and catalysing their growth.

Nammos, a globally celebrated lifestyle and F&B brand synonymous with luxury and quality has seen strong success in its expansion to date.

The partnership will see the extension of Nammos footprint globally, as well as develop and diversify its offering as a premier and luxury hospitality and F&B brand.

The joint venture partnership established with Monterock int’l marks the launch of new lifestyle vertical. ADH has ambitious plans to build a leading and complementary global portfolio of luxury, lifestyle, F&B and entertainment brands. #investment #entertainment #luxury pic.twitter.com/l3tvElAm1j

— Alpha Dhabi Holding (@adh_uae) December 8, 2022

Hamad Salem Al Ameri, CEO and MD of Alpha Dhabi, said: “We see strong potential for the expansion of our platform into the F&B and wider lifestyle space, both of which are markets with strong fundamentals globally driven by the return to travel and leisure post covid. Our expansion into this space confirms of our ambition to assemble a portfolio of leading luxury and lifestyle brands and we are excited to embark on this journey with Monterock.”

He added,”As a major investor, we are also uniquely placed to drive growth by deploying an active approach to deal origination and asset management, leveraging our expertise, portfolio of operating companies including hospitality assets and platform to bolster growth further as we continue to build on the complementary-based focus of our deal sourcing and investment approach.”

The lifestyle vertical and portfolio will go beyond investments in the F&B sector and aims to build a world-class portfolio of lifestyle, luxury, hospitality, F&B and entertainment brands.

Petros Stathis, chairman of Monterock International Limited, added: “ This joint venture will position our business for accelerated growth in the coming years and we look forward to working together with Alpha Dhabi Holding as we begin our journey to create the world’s leading hospitality and F&B projects.”

With flagship locations in Mykonos and Dubai as well as soon-to-open venues in London, Cannes, and Abu Dhabi, Nammos’ plans for global expansion are ambitious and in line with Alpha Dhabi’s wider plans.