AIX Investment Group steps into Formula 1 with Pierre Gasly

AIX Investment Group has announced its official sponsorship of Formula 1 driver Pierre Gasly for the 2025 season.

As part of this partnership, AIX Investment Group’s logo will be prominently featured on the side panel of Gasly’s helmet throughout the Formula 1 World Championship, beginning with the Bahrain Grand Prix.

Pierre Gasly, currently racing for the BWT Alpine F1 Team, is known for his talent, strategic mindset, and ability to perform under pressure.

“From his early days in karting to his Grand Prix victory at Monza, Gasly has consistently demonstrated the skill, determination, and ambition that defines a Formula 1 competitor. As a key figure on the grid, his journey continues to inspire fans and set a benchmark for excellence in motorsport,” said AIX Investment Group in a statement.

The company says this collaboration marks a shared commitment to performance, innovation, and global exposure. As Gasly competes on the world stage, AIX Investment Group is expecting to benefit from elevated global exposure and visibility, strengthening its presence across key markets and audiences.

“This partnership represents a step forward in our motorsport journey, from supporting young talent through our Formula 2 and Formula 3 teams, AIX Racing, to now having a presence in Formula 1,” said Morne Reinecke, Director at AIX Investment Group. “It’s a key milestone and a meaningful step toward continued growth.”