Ryan Fox and the business of becoming a champion golfer
As Arena celebrates brand ambassador Ryan Fox’s historic Open Championship victory, the New Zealand golfer reflects on the pressure of becoming Champion Golfer of the Year, the commercial opportunities that follow and why authenticity remains his greatest asset on and off the course
23 July, 2026
TT
16
Global event specialist Arena, a Modon company, is celebrating one of the biggest moments in world golf after brand ambassador Ryan Fox claimed his maiden major title by winning The Open Championship over the weekend.
Arena has partnered with the New Zealander since 2023, supporting him through the most successful period of his career. The partnership, the company says, is built on a shared commitment to excellence, resilience and delivering under pressure—qualities that were on full display as Fox held his nerve to lift the Claret Jug.
“Winning The Open is one of the greatest achievements in sport, and everyone at Arena is immensely proud to see Ryan achieve something so special,” said Paul Berger, group CEO of Arena.
“We’ve had the privilege of working alongside Ryan long enough to know that this success hasn’t come by chance. It is the product of relentless commitment and an unwavering desire to improve—qualities that resonate deeply with our own business. Across Arena, excellence is expected every single day, and Ryan approaches his profession with the same mindset, which is why this partnership has always felt so natural.”
Berger added: “To see him crowned Open Champion is a fantastic moment, not only for Ryan and his team, but for everyone who has followed his journey. We couldn’t be happier for him and we’re excited to continue supporting him as the next chapter of his remarkable career unfolds.”
Arena has been an integral component of a number of high profile and diverse sporting events, including services and infrastructure support provided to the 2024 Paris Olympics Games, Formula1 races in Abu Dhabi, Jeddah, Vegas, Miami and Austin, Wimbledon and the annual Cinch Championships at Queen’s Club in London as well as setting up a modular cricket stadium for the T20 World Cup in New York.

An exclusive interview with Ryan Fox
Gulf Business caught up with Fox following his Open Championship victory.
For Fox, the achievement is still difficult to comprehend.
“It feels amazing. I’m still not sure it’s real, to be honest. Even though that Claret Jug sitting behind me is definitely real,” he tells Gulf Business.
“It’s going to take a while to sink in, but I’m incredibly proud of the achievement. I’m also incredibly proud of how it happened and how I controlled myself. I’d never been in that situation before. I didn’t know if I had it in me, and it’s kind of cool to find out I did.”
The defining challenge wasn’t the drive down the 18th fairway but standing over the putt that would win one of golf’s most prestigious championships.
“There was a point where it kind of hit me: I’ve got a putt to win The Open. That was overwhelming,” he says.
Rather than allowing the moment to consume him, Fox focused on what he could control—his breathing, his routine and his commitment to the stroke.
The putt disappeared into the hole, triggering an emotional release after four days of relentless pressure.
“I let everything out. It was the greatest feeling in the world,” he says. “Three seconds after that, I was like a deer in the headlights, not knowing what to do.”
Winning a major changes far more than a golfer’s record books. It also reshapes their commercial profile, opening new sponsorship opportunities, partnerships and global recognition.
Fox expects life to become considerably busier.
“It’s going to make my agents a lot busier,” he says with a smile.
“Being a major champion—and that still sounds weird to say—obviously opens a lot more doors and a lot more opportunities. There’ll be more partnerships and activations from current partners, and there’s a lot coming that I probably don’t even have the slightest clue what it will be, but I’m looking forward to what it brings, both from a golf sense and a business sense.”
He is equally realistic about the increased scrutiny that comes with success.

“I’ve achieved a dream. If you’re not prepared to put up with what comes with that dream, then it probably shouldn’t have been a dream in the first place,” he says. “Whatever comes with it—whether it’s opportunity, scrutiny or pressure on my time—I wanted this to happen, and I want to enjoy what’s coming as much as possible.”
Having spent much of his career on the DP World Tour, Fox has also witnessed the Middle East emerge as one of golf’s most influential regions.
“The Middle East has been a huge player in golf since I made it on the DP World Tour,” he says. “The DP World Tour Championship in Dubai is a huge deal, and with everything Saudi Arabia has done in golf, the region has had a huge impact on the game. The Middle East is a big player in golf, and I think it will be for years to come.”
Among his favourite venues are Yas Links, Emirates Golf Club and Abu Dhabi Golf Club—courses he believes reflect the region’s ambition to deliver world-class sporting experiences.
Away from the fairways, Fox believes the same principles that underpin elite sport also define successful business relationships.
“I’ve just tried to be me,” he says. “I’ve had some great sponsors and partners over the years and ended up having personal relationships with a lot of the people involved. You don’t have to be arrogant, cocky or difficult to be successful. You can still be competitive, but you can also be a good person.”
It’s a philosophy rooted in his New Zealand upbringing and one that has helped shape both his sporting career and his commercial partnerships.
Now, as Champion Golfer of the Year, Fox enters the next phase of his career with a major title, a growing global profile and the backing of partners who have supported his journey long before the Claret Jug became part of the picture.




















