Etihad launches trial for hand-baggage only deal fare

Abu Dhabi-based Etihad Airways is trialling a new hand baggage only ‘deal fare’ on two routes this winter, it announced on Tuesday.

The cheaper fare is valid for bookings between October 18 to December 18 in economy class if no checked baggage is required.

The trial fare includes a complimentary carry-on baggage allowance of 7kg and is available on flights between Abu Dhabi, Bahrain and Kuwait for travel until March 31, 2018.

Etihad executive vice president – Commercial, Mohammad Al Bulooki, said: “Passenger feedback and travel habits show that many of our customers, especially those travelling for business, weekend getaways or day trips, don’t require checked baggage, so we are testing a new lower fare on these key routes.

“This trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation.”

He added: “It is designed to provide an option for those who are looking for cheaper fares when travelling light.”

The airline said it is planning to undertake many trials over the coming months to “diversify its revenues” in line with digital capabilities.

Etihad has already introduced ancillary products including extra legroom seats, neighbour-free seats and preferred seating.

“Customers have been able to purchase extra legroom seats for the last two years, and we recently gave them the additional choice through our ‘neighbour-free’ seat product to reserve the seat next to them on the aircraft at a reasonable fee,” said Al Bulooki.

“We know there is an appetite for products that allow travellers to choose the experience and service they require.”

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