UAE’s Right Farm raises $2.8m in seed funding round

Right Farm, a disruptive UAE-based B2B digital platform that sources fresh produce from local and international farms for the food and retail sector, has raised $2.8m (Dhs10.2m) in its seed funding round.

DisruptAD, ADQ’s venture platform, and Enhance Ventures, the venture studio for the Middle East, North Africa, Pakistan, Turkey (MENAPT) region, led the seed equity funding round, investing $2.8m in the agtech company.

The raised funds will be used to support Right Farm’s rapid technology development and aggressive growth plans in the region.

Right Farm’s one-stop shop uses predictive technology, which facilitates routing, operations and purchasing, is designed to provide a seamless and convenient end-to-end process from farm to table. The venture, which was founded in 2021, provides access to more than 1,000 fruits, vegetables and microgreens, enabling businesses to place orders and receive delivery within 12 hours.

Elie Skaf, co-founder and CEO of Right Farm, commented: “The investment from DisruptAD and Enhance Ventures will help accelerate our startup journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernise the fresh produce industry to ensure seamless customer experience while maximising operational efficiency and enabling scale across markets. By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business.”

Alper Celen, Founder of Enhance Ventures, added: “With demand for fresh food on the rise, Right Farm is an attractive investment proposition that we seek to build into a household name for farmers and the food industry. Our investment with DisruptAD reflects our belief that Right Farm’s leadership has the right vision that can transform the fresh produce sector for the long-term.”

Right Farm’s founding team includes CEO Elie Skaf, COO Mazen Mourad, and CTO Mohammad Abu Ajamieh, who lead a diverse team of over 30 members representing 13 different nationalities, with experience in technology startups and the fresh produce sector at companies such as Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson’s and Barakat.