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The Great Marketing & Business Minds UAE 2026: Event details revealed

The 4th Edition of The Great Marketing & Business Minds UAE 2026 will convene senior marketing leaders, decision-makers, agencies in Dubai

Gulf Business
Gulf Business

23 January, 2026

The Great Marketing & Business Minds UAE 2026: Event details revealed

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As marketing enters a more demanding era, industry leaders across sectors are redefining how brands drive measurable business impact through data, insight, and experience-led engagement.

This shift will take center stage at the upcoming 4th Edition of The Great Marketing & Business Minds UAE 2026, to be held on January 29 at Pullman Dubai Downtown, bringing together senior marketing decision-makers to exchange strategies shaping the future of marketing in the region.

Global research firms point to growing expectations placed on marketing leaders. Gartner forecasts mounting pressure on marketers to deliver provable revenue contribution in 2026, while McKinsey identifies first-party data and modern measurement frameworks as essential foundations for trusted personalisation at scale. At the same time, Forrester cautions that poorly implemented AI-driven self-service risks eroding brand trust if relevance and empathy are lost in the process.

These converging insights underscore a broader shift underway across the industry, where performance and accountability are becoming central to marketing leadership agendas.

A shift towards focus and consumer insight

Marketing leadership is increasingly moving away from chasing every new channel toward a more disciplined focus. Organisations are investing more heavily in consumer insight capabilities, advanced analytics, and personalisation platforms designed to support long-term customer relationships. Competitive advantage now depends on aligning data intelligence with experience design, organisational culture, and sustained engagement strategies.

Sharad V K, independent marketing consultant and fractional CMO, emphasises that marketing is being held to a higher standard. “We are entering an era where marketing is held to a higher standard of accountability. To drive genuine business growth, brands must master the intersection of data and human experience,” said Sharad. He added that collective learning and shared experiences across the industry are key to elevating performance and highlighting brands that successfully connect strategic brilliance with measurable outcomes.

Peer exchange gains strategic importance

As marketing matures into a performance-driven business function, peer exchange is becoming increasingly valuable. Paurush Sonkar, founder of Digital Stallions Forum and organiser of The Great Marketing & Business Minds UAE, notes growing collaboration among senior leaders.

“Across sectors, leaders are facing similar questions about marketing effectivity, data, focus on Gen-Z, measurement, and trust,” he said. “Bringing those voices together accelerates learning and helps set the benchmark for what effective modern marketing looks like.”

The 4th Edition of The Great Marketing & Business Minds UAE 2026 will convene senior marketing leaders, brand decision-makers, agencies, and solution providers in Dubai to exchange strategies, debate emerging approaches, and set new performance benchmarks for the year ahead.

For more information about the forum and registration, please visit here.

Gold scales new high as investors lose faith in US assets

Markets anticipate the Fed will deliver two quarter-percentage point rate cuts in the latter half of 2026, raising non-yielding gold’s appeal

Reuters
Reuters

23 January, 2026

Gold scales new high as investors lose faith in US assets
Image credit: Getty Images

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Gold notched another record high on Friday, while silver and platinum also extended gains to hit all-time peaks, powered by diminishing confidence in US assets on account of geopolitical tensions and economic uncertainty.

Spot gold XAU= was up 0.3 per cent at $4,951.91 per ounce, as of 0358 GMT, after scaling a record $4,966.59 earlier in the day.

US gold futures GCcv1 for February delivery added 0.8 per cent to $4,952.80 per ounce.

“Faith in the US and its assets have been shaken, maybe permanently, and this is driving money into precious metals. So the word rupture has been thrown around. I don’t think that’s an exaggeration,” said Kyle Rodda, a senior market analyst at Capital.com.

The dollar index DXY hovered near a more than two-week low on Friday, having fallen 1 per cent in the course of the week, making greenback-priced metals cheaper for overseas buyers, while Wall Street’s main indexes saw a sharp sell-off earlier in the week as investors were spooked by fresh tariff threats from Trump on the EU, before recovering.

EU leaders heaved a sigh of relief over US President Donald Trump’s U-turn on Greenland as they met for an emergency summit in Brussels late on Thursday while issuing a warning that they were ready to act if Trump threatens them again.

The US president for his part said he had secured total and permanent US access to Greenland in a deal with NATO.

The details of any agreement remain unclear and Denmark insisted its sovereignty over the island isn’t up for discussion.

Spot silver XAG= surged 2.6 per cent to $98.71 an ounce, after hitting a record high of $99.20 earlier.

“The underlying story to silver is one about the outperformance of silver versus gold and its industrial applications,” Rodda added.

Markets anticipate the Fed will deliver two quarter-percentage point rate cuts in the latter half of 2026, raising non-yielding gold’s appeal.

Spot platinum XPT= gained 0.4 per cent to $2,639.40 per ounce after hitting a record $2,684.43 earlier, while palladium lost 0.9 per cent to $1,903.10.

Read: Commodities enter 2026 on firmer ground as investors turn selective

Emirati Work Bundle explained: What it means for UAE private sector jobs

The new work bundle strengthens the UAE’s model for secure digital services, while supporting the Zero Government Bureaucracy strategy

Gulf Business
Gulf Business

23 January, 2026

Emirati Work Bundle explained: What it means for UAE private sector jobs
Image credit: Getty Images

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The Ministry of Human Resources and Emiratisation (MoHRE), in UAE, in partnership with local and federal government entities, has unveiled the ‘Emirati Work Bundle in Private Sector’, a comprehensive digital initiative aimed at streamlining services for Emirati citizens and employers in the private sector.

The launch aligns with the UAE’s Zero Government Bureaucracy Programme, supporting the country’s Emiratisation goals while accelerating digital transformation and strengthening government service delivery, a WAM report said.

Read more-UAE is using AI to hire: What skills do you need to land a job?

Designed with a high level of inter-agency integration, the Emirati Work Bundle leverages data sharing among several key government bodies, including the Federal Authority for Identity, Citizenship, Customs, and Port Security (ICP); General Pension and Social Security Authority (GPSSA); Emirati Talent Competitiveness Council; Abu Dhabi Pension Fund; Department of Health – Abu Dhabi; Emirates Health Services; Dubai Health; and Digital Dubai Authority.

The initiative aims to provide Emiratis with a seamless, end-to-end experience, from registration on the Nafis platform and job searching, to private-sector appointment and pension system enrollment.

Streamlined process to save time and effort

Khalil Khoori, under-secretary of Labour Market and Emiratisation Operations at MoHRE, emphasised the value of the initiative. “The Emirati Work Bundle in Private Sector supports MoHRE’s commitment to digital leadership. The new platform enhances the customer journey by streamlining procedures and reducing employment requirements for UAE citizens and employers. It covers the full process from registration to job placement and pension enrollment,” he said.

Major General Saeed Salem Balhas Al Shamsi, acting director-general of Identity and Foreigners Affairs at ICP, highlighted the bundle’s role in advancing secure digital solutions. “The new work bundle strengthens the UAE’s model for secure digital services, ensuring efficiency while supporting the Zero Government Bureaucracy strategy. Integrating data across partners provides swift, high-quality service for both citizens and employers,” he explained.

Similarly, Feras Al Ramahi, director general of GPSSA, described the initiative as a critical enabler of national Emiratisation objectives. “The partnership between GPSSA and MoHRE saves time and effort for Emirati jobseekers and employers. Tracking updates in citizens’ status allows us to expedite service delivery and digital procedures in collaboration with partners,” he noted.

Enhancing social protection and pension registration

Khalaf Abdullah Rahma Al Hammadi, director-general of the Abu Dhabi Pension Fund, highlighted the broader impact of the initiative. “The launch underscores an advanced model of integrated government operations at local and federal levels. It ensures early and accurate pension registration, enhancing social protection and safeguarding pension rights for Emirati citizens,” he said.

Future outlook for emiratisation

The Emirati Work Bundle in Private Sector is expected to standardise information and documentation across regulatory bodies, ensure all UAE citizens working in the private sector are registered in the country’s pension and social security systems, and enhance the integration of digital systems for fast and effective service delivery.

The initiative signals a significant step forward in digital transformation and workforce integration, reinforcing the UAE’s commitment to both innovation in public service and the sustainable employment of Emirati talent.

UAE’s digital finance playbook signals a nation-level shift in crypto

What distinguishes the UAE is not the ambition of its announcements, but its ability to move from strategy to execution, says Xin Yan, CEO and co-founder of Sign

Rajiv Pillai
Rajiv Pillai

23 January, 2026

UAE’s digital finance playbook signals a nation-level shift in crypto
Xin Yan, CEO and co-founder of Sign/Image: Supplied

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As governments move beyond experimentation and into real-world deployment of digital finance infrastructure, the UAE has emerged as one of the clearest signals that crypto is no longer confined to speculative markets or private innovation. For Xin Yan, CEO and co-founder of Sign, the shift underway in the UAE reflects a broader transition: digital assets are entering a nation-level phase.

“It’s a strong signal that crypto has entered a nation-level phase,” Yan said. “Systematic adoption by governments will accelerate stablecoin and CBDC (Central Bank Digital Currency) payments, as well as the integration of RWAs (Real-World Assets) into the traditional financial system.”

Having supported government blockchain initiatives across multiple countries, including the UAE, Sign sits at the intersection of public-sector infrastructure and private digital asset innovation. From Yan’s perspective, what distinguishes the UAE is not the ambition of its announcements, but its ability to move from strategy to execution.

From pilots to infrastructure

Many countries have launched blockchain pilots over the past decade, yet few have successfully translated them into durable national infrastructure. Yan draws a comparison between the UAE and other digitally ambitious states.

“The UAE is similar to Singapore, a small territory with outsized regional influence,” he said. “It recognises that digital infrastructure is the most effective way to extend its reach and influence.”

Rather than treating blockchain as a peripheral technology, the UAE has positioned it as core national infrastructure. “As a result, the UAE has chosen to take a leadership position by being early in blockchain adoption, and actively exporting its standards to the broader region,” Yan said.

This focus on execution-first policy has allowed the country to move faster than larger markets encumbered by fragmented regulation or institutional inertia. For global investors and infrastructure providers, that consistency has become a differentiating factor.

Stablecoins versus CBDCs: clearing the confusion

Despite growing adoption, confusion persists among investors and policymakers about the difference between stablecoins and central bank digital currencies. Yan argues that misunderstanding these distinctions often leads to flawed assumptions about risk and control.

“Stablecoins are typically issued by licensed private companies on public blockchains, which means they largely operate under ‘jungle rules,’” he said. “If a wallet is hacked or funds are lost, recovery is often impossible.”

CBDCs, by contrast, operate under an entirely different legal and institutional framework. “A CBDC is a legal tender. There is no de-pegging risk, and no ambiguity around legality or compliance,” Yan said. “CBDCs are generally issued on permissioned (private) chains, where the legal and judicial system continues to protect users’ funds.”

For institutional investors, conflating the two can distort risk assessment. Stablecoins offer speed and liquidity but remain exposed to market and operational risks. CBDCs prioritise sovereignty, compliance, and legal enforceability—attributes critical to government-backed financial systems.

While regulatory clarity is often framed as the ultimate hurdle for digital asset adoption, Yan believes this view is incomplete. “Regulatory approval isn’t the finish line for national digital asset rollouts,” he said.

What follows, he explained, is significantly more complex. “The core challenge is balancing government control and user privacy. Building a digital system where regulation can be enforced in code, while data privacy remains protected.”

Solving that tension requires deep technical capability. “Achieving this requires careful encryption through ZK proof and related privacy-preserving techniques,” Yan said, highlighting how cryptography increasingly underpins public trust in digital finance systems.

This stage—where systems must function at scale while maintaining legal enforceability and civil protections—is where many initiatives struggle. For governments, the challenge is not only technological but architectural.

Having powered more than $4bn in token distributions globally, Sign has worked closely with institutions evaluating blockchain-based financial systems. According to Yan, two requirements consistently rise to the top.

“Security,” he said. “Whether it’s smart contracts, wallets, or the underlying infrastructure that holds the entire system together.”

Equally important is identity. “Another major challenge is ensuring KYC/AML compliance for digital identities,” Yan said. Without robust identity layers, large institutions remain unwilling to deploy capital at scale, regardless of regulatory approvals.

This explains why many government-backed initiatives focus heavily on identity, permissions, and infrastructure resilience rather than consumer-facing applications in their early phases.

While blockchain technology has matured rapidly, Yan warns that execution risk remains high—particularly for sovereign or government-backed initiatives.

“Choosing the wrong partner can be fatal,” he said. “For a long time, the crypto industry lacked a sufficiently large and mature user base, which meant many systems were never truly tested under real-world conditions.”

As a result, some governments have invested heavily in platforms that ultimately failed to scale. “I’ve seen projects run for three years, spend tens of millions of dollars, and still fail to launch,” Yan said.

The lesson, he argues, is due diligence. “Governments must recognise how critical these technology choices are and conduct rigorous due diligence before engaging with a provider.”

At the national level, failed infrastructure is not merely a sunk cost—it can delay adoption, erode trust, and deter private-sector participation.

Read: Binance Research reveals why 2026 could be a turning point for crypto

Lessons for emerging markets

For other markets seeking to emulate the UAE’s progress, Yan cautions against focusing too narrowly on regulation. “The real objective isn’t regulation itself but attracting capital and talent,” he said. “Licenses alone will never achieve that.”

Instead, he points to ecosystem design. “What matters is signaling open-mindedness, reducing friction, and creating genuinely welcoming conditions for builders and investors.”

In the UAE’s case, infrastructure came first. “The UAE focused on building the infrastructure and ecosystem first, rather than leading with restrictive rule-making,” Yan said.

That sequencing matters. “When talent and capital arrive first, they create real demand for infrastructure and practical solutions. Regulation then becomes a tool to scale out what works, not a barrier that blocks innovation.”

“This is how the UAE turned regulation into a competitive advantage instead of a gatekeeping mechanism,” he added.

Yan believes digital finance infrastructure is only the beginning of a deeper transformation. “Digital infrastructure is only the starting point of a broader, irreversible digitisation trend,” he said.

Once in place, governments begin to accumulate vast volumes of structured data, raising new strategic questions. “Can these data be effectively leveraged by AI? Can digital currency and digital ID be deeply integrated across all government services?”

The implications extend far beyond payments. “Can taxation, social welfare, and public administration be automated?” Yan asked. “Ultimately, can parts of government operations be AI-assisted or AI-operated?”

For Yan, this long-term thinking separates reactive adopters from future designers. “Forward-thinking governments don’t just solve today’s problems, they design the future.”

The next phase: sovereignty, then interoperability

Looking ahead, Yan expects the relationship between governments, stablecoin issuers, and private infrastructure providers to evolve in stages.

“Countries will develop their own digital asset infrastructure first, because core systems are too strategic to outsource,” he said. Sovereignty, in this context, is non-negotiable.

Once that foundation is established, priorities shift. “The focus shifts to interoperability: linking local networks to global liquidity, cross-border payments, and external protocols,” Yan said.

That sequencing enables speed without dependency. “That’s how a functional, internationally connected financial network can emerge rapidly, without waiting on global incumbents and incentives.”

For markets like the UAE, which sit at the crossroads of global trade and finance, this model offers a path to leadership in the next generation of digital financial systems—built locally, connected globally, and designed for scale.

From land bridges to metro lines: How Saudi is improving national commutes

Across intercity corridors, freight networks, and urban centers, a series of coordinated initiatives is reshaping how people and goods move

Nida Sohail
Nida Sohail

22 January, 2026

From land bridges to metro lines: How Saudi is improving national commutes
Image credit: Saudi Press Agency/Website

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Saudi Arabia is entering a new phase of transport infrastructure development as railways and urban transit projects regain momentum after years of recalibration.

With economic diversification, logistics efficiency, and quality-of-life improvements high on the national agenda, authorities are repositioning rail and metro systems as critical enablers of growth rather than standalone transport assets.

Read more-Riyadh Metro extension: Five new stations announced

Across intercity corridors, freight networks, and urban centers, a series of coordinated initiatives is reshaping how people and goods move across the kingdom. These efforts reflect a broader shift toward long-term infrastructure planning under Saudi Vision 2030, as policymakers seek to unlock productivity gains, reduce congestion, and integrate transport systems with airports, industrial zones, and population centers.

At the center of this transformation is Saudi Arabia Railways (SAR), which is overseeing major upgrades to passenger capacity, operational efficiency, and regional connectivity, while urban authorities move to revive long-delayed metro developments. Together, these projects illustrate how transport investment is increasingly viewed as a strategic economic lever, one that supports trade, tourism, labor mobility, and urban competitiveness.

Riyadh–Jeddah land bridge to be delivered in phases

One of the most strategically significant projects remains the Riyadh–Jeddah Land Bridge, designed to connect the capital with the Red Sea coast through a high-capacity rail corridor. Speaking on the television program Fi Al Surah (“In the Picture”), SAR CEO Bashar bin Khalid Al-Malik said the project will be delivered through a new phased mechanism, with completion expected before 2034.

Al Malik confirmed that no agreement has been reached with a Chinese alliance previously linked to the project, citing the consortium’s failure to meet local content requirements. The shift highlights SAR’s emphasis on localization, domestic value creation, and compliance with national procurement standards as it advances large-scale infrastructure initiatives, a Saudi Gazette report said.

Despite the revised delivery approach, the land bridge remains a cornerstone of Saudi Arabia’s rail strategy, expected to enhance freight movement between industrial hubs and ports while supporting faster passenger travel between two of the kingdom’s most economically significant cities.

Freight realignment and community considerations

Beyond megaprojects, SAR has also implemented targeted operational changes to mitigate the social impact of expanding rail activity. Al Malik said freight train operations were relocated away from Hofuf to improve residents’ quality of life, with the project completed last year.

The move reflects a growing emphasis on integrating community considerations into infrastructure planning, particularly as rail networks expand into densely populated areas. Managing noise, safety, and land-use concerns has become an increasingly important aspect of network optimisation.

Addressing station placement in the northern regions, Al Malik explained that the Al Jouf station’s distance from Sakaka city stems from the railway’s original purpose of serving the mining sector, with passenger services incorporated later into the design.

Expanding capacity on the northern railway network

As passenger demand grows, SAR is moving to significantly expand capacity across its networks. The company has issued a tender for the manufacturing of 10 new passenger trains for the Northern Network, covering design, manufacturing, supply, and fleet maintenance services.

The tender, with bids due by May 11, 2026, aligns with the National Transport and Logistics Strategy and the goals of Saudi Vision 2030. According to SAR CEO Dr Bashar Al Malik, expanding the passenger train fleet is a strategic priority to support rising intercity travel, a Saudi Press Agency report said.

Once operational, the new trains are expected to increase the Northern Network’s capacity to nearly three times its current level, raising total seating capacity to more than 2.4 million seats annually. The network spans approximately 2,700 kilometers, connecting Riyadh, Al Majmaah, Qassim, Hail, Al Jouf, and Al Qurayyat, with plans to add new passenger stations, including Al Zulfi.

The initiative follows the ongoing manufacturing of 10 new passenger trains for the Eastern Line, reflecting SAR’s phased approach to modernizing rolling stock and improving service reliability across the national rail system.

High-speed regional connectivity and airport integration

Saudi Arabia’s rail ambitions extend beyond domestic travel to regional connectivity. Al-Malik highlighted the Riyadh–Doha train as the first high-speed rail service in the region linking two countries. Operating over a 785-kilometer network, the line serves Hofuf and Dammam and reaches speeds of up to 300 kilometers per hour.

The project connects King Salman International Airport in Riyadh with Hamad International Airport in Doha, strengthening integration between air and rail transport and reinforcing Saudi Arabia’s role as a regional mobility hub. The corridor is designed to support passenger flows between major cities while enhancing broader economic ties.

Workforce development and operational scale

SAR’s operational responsibilities also extend to seasonal transport demands. Al Malik said the company was tasked by a Council of Ministers decision with operating the Mashaaer Train during Hajj, noting that the service was delivered during the most recent season with 100 percent Saudi manpower.

Described as among the largest train systems in the world, the Mashaaer Train can carry around 3,000 passengers per trip, underscoring SAR’s ability to manage high-volume, time-sensitive transport operations.

Al-Malik also highlighted the expanding role of women in the rail sector, noting their strong performance in operating the Haramain High Speed Railway. SAR has launched training programs for Saudi women to operate high-speed trains, with participation exceeding expectations.

Jeddah Metro revival signals urban transport push

Parallel to national rail expansion, Saudi Arabia has revived plans for the long-awaited Jeddah Metro, signaling renewed focus on urban public transport. Authorities have issued a preliminary design consultancy tender for the project’s Blue Line, with proposals due by March.

The Blue Line will extend approximately 35 kilometres, linking King Abdulaziz International Airport with the Haramain High-Speed Railway station through 15 stations. The project is being led by the Jeddah Development Authority and aims to strengthen connectivity between air travel, intercity rail, and key urban areas.

A project reawakened after years of review

Plans for the Jeddah Metro date back to the early 2010s and were incorporated into a broader public transport program around 2013–2014. Early progress included preliminary engineering by Systra, a SAR276m consultancy contract awarded to Aecom, and station design by Foster + Partners in 2015.

However, the project slowed as government spending priorities were reassessed following oil price declines. Subsequent reviews of scope, cost, and delivery models led to a prolonged pause.

Early designs envisioned a four-line network spanning more than 161 kilometers, with 81 stations and 197 trains. In addition to the Blue Line, the system includes the Orange, Green, and Red lines, integrating metro services with wider urban mobility plans.

Taken together, the revival of the Jeddah Metro, expansion of passenger rail fleets, and phased delivery of flagship projects such as the Riyadh–Jeddah Land Bridge reflect a coordinated shift in Saudi Arabia’s transport strategy. By aligning infrastructure investment with localization goals, operational efficiency, and urban livability, the kingdom is positioning rail and metro systems as foundational assets in its long-term economic transformation.

Dubai Racing Club, Tokinvest to develop a global equine token marketplace

Both parties are targeting a debut during the 2026/27 racing season, with specific details on the horses and participation tiers expected closer to the launch date

Gulf Business
Gulf Business

22 January, 2026

Dubai Racing Club, Tokinvest to develop a global equine token marketplace
Image: Supplied

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Dubai Racing Club has partnered with Dubai-based Tokinvest to explore the launch of a tokenisation programme for racehorses.

The goal is to build a global digital marketplace that offers fans a new way to engage with elite horse racing by turning spectators into stakeholders.

The initiative would allow fans and investors to purchase digital tokens linked to a horse’s racing campaign.

Depending on the tier, token holders could share in race earnings and access exclusive race-day experiences, including stable visits, premium hospitality, and curated behind-the-scenes moments.

The programme is currently subject to regulatory approval and is not yet open to the public.

Both parties are targeting a debut during the 2026/27 racing season, with specific details on the horses and participation tiers expected closer to the launch date.

Token marketplace to change how people experience horse racing

Ali Al Ali, board member and CEO of Dubai Racing Club, noted that the project “has the potential to redefine how people experience horse racing.”

Tokinvest, a Dubai-licensed issuer and broker-dealer, will handle the technical and regulatory heavy lifting, overseeing tokenistion, investor onboarding, compliance (KYC/AML), digital asset custody, and earnings distribution.

Scott Thiel, CEO and co-founder of Tokinvest, described the move as a way of “blending tradition with innovation,” giving supporters a compliant way to participate in the thrill of the sport.

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