brands

The 4th Edition of The Great Marketing & Business Minds UAE 2026 will convene senior marketing leaders, decision-makers, agencies in Dubai

Sabbagh, the group manager – Global Research and Insights, Snap, explains how shifting behaviours, local leisure trends, and lower ad costs are reshaping the seasonal marketing playbook

Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags, says the group head of marcomms at Al Masaood