The First Group expands business with launch of hotel management division

The First Group, one of the region’s end-to-end hospitality solutions providers, is extending its presence in the GCC with the launch of a new dedicated hotel management division, which will provide third-party management services to owners and investors looking to maximise the commercial potential of their hotel and hospitality assets.

The group will leverage its expertise to offer services and solutions to maximise the revenue-generating potential of clients’ assets.

“Our goal is to ensure that every property we manage operates to its maximum potential, remains adaptable to the latest market trends, and delivers exceptional guest experiences and strong financial returns for our partners,” said Rob Burns, CEO of The First Group.

The launch of the new operation coincides with The First Group being appointed to manage the Zoya Health and Wellbeing resort in Al Zorah, Ajman.

Zoya, which is the region’s first fully integrated wellness resort, offers a unique and holistic approach to mind and body rejuvenation.

“Zoya Health and Wellbeing Resort marks our 17th management agreement in the region. We are truly excited to bring our all-encompassing hospitality management approach to the wellness sector.

Our team of highly experienced property managers, hotel operations and F&B professionals work in sync to elevate the performance of every hospitality asset we manage, ensuring they operate to their maximum potential and deliver the strongest returns,” said David Thomson, senior vice president, Brand and Business Development at The First Group.​

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