SAS partners with Moro Hub to elevate AI-based industry solutions in Dubai
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SAS partners with Moro Hub to elevate AI-based industry solutions in Dubai

SAS partners with Moro Hub to elevate AI-based industry solutions in Dubai

Moro Hub will be the service provider of cloud services for SAS catering to the business in Dubai

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Moro Hub SAS

SAS, analytics and data management platform, has signed a partnership with Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA).

SAS will adopt Moro Hub’s cloud services to fortify its AI-based industry solutions to businesses in Dubai and accelerate their digital transformation journey.

As part of the partnership, SAS will utilise Moro Hub’s multiple cloud services on a single platform to increase the agility, scalability and security of its data management solutions. Coupling the AI-based industry solutions with multiple cloud services, will help customers easily provision their IT infrastructure for storage, and manage high volumes of data in a streamlined manner, while being cost efficient.

The partnership was signed by Marwan Bin Haidar, vice chairman of Digital DEWA and Tayfun Topkoc, general manager for the Middle East, Africa, Turkey, and Central Asia at SAS.

Haidar said: “This partnership with SAS is part of our commitment to support the digital transformation of businesses in the region by providing them the best technology has to offer. In these times, when businesses are concerned about their continuity and relevance in the market, it is imperative that we use our expertise to deliver innovative solutions that can transform challenges into opportunities. We are confident that this partnership will accelerate the cycle of innovation to offer unmatched AI-based industry solutions to businesses in the region.”

Topkoc added: “We are delighted to announce our partnership with Moro Hub, given its unique offering in secure, resilient and highly available multiple cloud services. This is the next step in our cloud-first strategy. As a customer-centric company, this partnership comes in light of our pursuit of leveraging our expertise and enhanced AI-driven data management solutions for the benefit of our customers in Dubai, which closely aligns with the UAE national strategy for Artificial Intelligence 2031 which centers on furthering the trajectory of business growth and ensuring customer happiness”.

Emphasising on cloud-first strategy at SAS, Michel Ghorayeb, managing director – UAE at SAS stated: “We are working with cloud service providers across the region, in public, private and hybrid sectors. Today, SAS is in a unique position to offer end to end solutions including deployment and management services on the cloud to provide a risk-free, cost effective, highly scalable & agile operational model for AI. And what we see is that customers need a fusion of technology and a know-how which will allow for results and bring value fast.”

Read: GB Talks: Mohammad bin Sulaiman, CEO, Moro Hub

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