Nestlé, Dubai AI Campus to develop AI tool to drive F&B innovation

In a key move to integrate cutting-edge artificial intelligence into product development, Nestlé has announced a new partnership with Dubai AI Campus.

The collaboration aims to develop an AI-powered tool that will help Nestlé identify emerging product innovation opportunities.

By analysing consumer trends and providing actionable insights, this AI solution is set to accelerate product development and meet the evolving demands of consumers across the Middle East, Africa, and Asia.

The partnership was formalised through a memorandum of understanding (MoU) signed during a ceremony at the Dubai International Financial Centre (DIFC).

The signing ceremony was attended by key members of Nestlé and Dubai International Financial Centre, including Laurent Freixe, Nestlé’s CEO; Remy Ejel, EVP and head of Zone AOA (Asia, Oceania, and Africa), Yasser Abdul Malak, chairman and CEO of Nestlé MENA; Arif Amiri, CEO of DIFC Authority; and Mohammad Alblooshi, CEO of DIFC Innovation Hub.

Nestlé, Dubai AI Campus alliance to benefit F&B sector

Malak, expressed excitement over the collaboration, stating, “We are excited to be partnering with Dubai AI Campus to pioneer the use of AI, strengthening our capabilities in anticipating consumer trends and innovating for the future. Dubai’s dynamic business environment, digital and technological leadership, and forward-thinking approach make it an ideal location for this initiative. We look forward to seeing how this AI solution will drive meaningful innovation that benefits our consumers and customers.”

Mohammad Alblooshi, CEO of DIFC Innovation Hub, emphasised Dubai AI Campus’s commitment to fostering innovation in the business and tech sectors: “We are proud to partner with Nestlé to pioneer the use of AI in shaping the future of the food and beverage industry. Dubai AI Campus is dedicated to empowering global corporations by providing cutting-edge infrastructure and fostering innovation. This collaboration reflects our commitment to driving AI-enabled solutions that anticipate consumer trends and deliver transformative value.”

Through this collaboration, Nestlé and Dubai AI Campus aim to leverage artificial intelligence to push the boundaries of innovation and deliver impactful results in the food and beverage industry.