NEOM Hotel Development names Ennismore as inaugural hotel partner for Trojena

NEOM Hotel Development, the NEOM division responsible for building a future-centric hospitality ecosystem in the northwest corner of Saudi Arabia, has signed on its inaugural hotel partner, Ennismore.

The division will support NEOM’s ambitions to attract more than five million visitors by 2030.

The agreement signed with Ennismore, an international lifestyle hospitality company, corresponds with Hotel Development’s main goal of establishing global partnerships.

The inaugural tie-up will see two of Ennismore’s iconic brands – 25hours Hotels and Morgans Originals – open properties in Trojena, NEOM’s mountain tourism destination, which features a ski village.

 Chris Newman, the executive director, of Hotel Development at NEOM, said the company aims “to accelerate human progress by redefining how we travel, stay, and live. Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the Kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish”.

Gaurav Bhushan, co-CEO of Ennismore, said: “25hours Hotels and Morgans Originals are lifestyle brands rooted in creativity, bringing design-focused spaces and authentic culinary experiences, creating deep connections with our guests. As we grow globally, we are excited for our brands to open in Trojena, a unique setting, which will attract both local and international visitors.”

The 25hours team, together with founder Christoph Hoffmann and Berlin’s Studio Aisslinger are working on a bespoke story and design concept for Trojena. The narrative is inspired by the futuristic architecture of the building.

Amenities on offer

The hotel will have an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working, as well as a rooftop restaurant with a pool.

The Morgans Originals hotel will feature four world-class dining outlets and a 2,000-metre destination spa and bathhouse, in addition to an architecturally significant ski slope roof and rooftop pool bar overlooking the mountains. The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences.

Early enabling construction works have already commenced, with the main construction work on the ski village due to begin at the end of the year.

In addition to hospitality, the village includes residential components centred around a public plaza, as well as high-end retail and dining experiences.