How MAG Group’s Keturah Reserve is blending sustainability, wellbeing and luxury 

What are the sustainability trends impacting the real estate sector?  

Sustainability-themed  trends are transforming the real estate sector, driven by evolving investor preferences, technological advancements, shifting demographics and the growing imperative to respond to climate change. 

Dubai is seeing an increase in sustainable and eco-friendly developments, catalysed by initiatives such as the Dubai Land Department’s efforts to enhance transparency, visa reforms and robust economic growth. The climate-focused COP28 conference, which is taking place in the emirate later this year, is further accelerating this momentum. 

In today’s market, consumers are more inclined towards developers who adhere to global sustainability standards and integrate eco-friendly features in their projects. This trend necessitates that we, as responsible developers, demonstrate our commitment to sustainable practices. This entails the creation of low-carbon, resilient buildings that leverage sustainable elements such as solar panels and energy-efficient appliances. 

Building upon these narratives, at MAG, we have cultivated an understanding that we must lead and embrace change with the ongoing evolution of sustainability trends in the real estate sector. This enabled us to redefine the future of real estate in Dubai: it is not just about creating physical spaces but about providing unique, transformational living experiences. 

In response, we introduced ‘Keturah,’ an innovative concept that harmoniously blends luxury, wellbeing real estate and hospitality to revolutionise living standards in Dubai’s real estate sector. 

Keturah Reserve is more than a concept; it is a meticulously designed ecosystem promoting healthier living and inspiring lifestyle transformations. Keturah embodies the perfect fusion of sustainability and luxury living through energy-efficient designs, sustainable building materials, comprehensive wellness amenities and superior hospitality services. 

This commitment to innovative and sustainable living solutions reinforces our position as an industry leader in tune with the evolving needs and aspirations of contemporary real estate investors and well-learned residents. As sustainability plays a pivotal force in the real estate market, we foresee our projects becoming benchmarks, setting a new precedent for sustainable, healthy and inspiring living spaces across the UAE and beyond. 

 How is Dubai’s real estate sector embracing sustainability and  technology to enhance its appeal to buyers? 

Dubai’s real estate sector has shown a deep commitment to sustainability, incorporating it as a core element in its decision-making processes. The foundation for this strategic shift was laid with the introduction of the ‘Green Building Regulations and Specifications’ in 2011.This embrace of sustainability also extends to the emirate’s long-term strategic goals. For example, Dubai Vision 2021 outlined certain KPIs toward transforming itself into a sustainable urban environment, with ambitious targets like sourcing 75 per cent of its total power output from clean energy by 2050, which underscores Dubai’s intent to embed sustainability in its infrastructure and real estate developments, signifying a tangible shift towards eco-conscious decision-making. 

Alongside sustainability, technological innovation has also been at the forefront of Dubai’s real estate sector evolution. The sector has quickly adopted new technologies to enhance transparency, efficiency, and customer experience. A prime example is the real estate self-transaction platform (REST) by the Dubai Land Department. 

The REST platform facilitates secure and efficient property transactions. This broadens investor participation in Dubai’s real estate market by providing an additional, flexible payment option, which exemplifies digital transformation. This has led us to forge a strategic partnership with CoinMENA to accept cryptocurrency transactions through its state-of-the-art platform, which is a strategic step for us to address current market dynamics and meet the surpassing demands of our valued investors, who aim to convert their profitable gains into tangible assets using digital currency. 

 Tell us about Keturah Reserve’s ‘bio living’ offering. How does it enhance the living experience for residents? 

As a pragmatic real estate developer, our strategic decision to develop the bio-living concept responds to the growing consumer demand for healthier, more sustainable living spaces. The concept provides a distinct selling proposition, setting us apart in this competitive market. This strategy ensures we are in sync with the broader global trend towards sustainable living and green development. Our adoption of the bio-living concept also marks a significant milestone in the real estate industry’s transition towards sustainability. 

As these trends redefine the future of the real estate landscape, we foresee properties integrating such concepts gaining stronger appeal, thereby bolstering our market prominence and steering the industry forward. 

Bio living is rooted in ‘biophilic’ design, architecture and interior design conceived to incorporate nature into the built environment to improve its occupants’ physical, mental and emotional health. Bio living at Keturah Reserve creates the perfect synergy between the interior design, architecture and landscape, completely respecting the surrounding ecosystem. 

It is the first residential development in the Middle East to immerse residents in nature through ‘bio living’ to improve its occupants’ physical, mental and emotional wellbeing. 

Both the interiors and architecture are crafted from the same raw materials and colours to subtly merge the architecture with the surrounding desert landscape. Travertine, wood and bronze link the inside with the outside. The restrained colour palette of bleached bone, champagne and bronze further introduces the natural landscape inside the home. Lush growing nature is visible from every vista, including olive trees, palm trees, green walls, balcony planters and rooftop gardens. 

Lastly, our adoption of the bio living concept marks a significant milestone in the real estate industry’s transition towards sustainability. It encourages the wider industry to adopt sustainable practices, raising the bar for future developments across Dubai. 

 What sets Keturah Reserve from other residential developments in  the region? 

An exclusive and innovative Dhs3bn residential development, Keturah Reserve is located in Meydan, one of Dubai’s most sought-after and exclusive residential areas. 

It will feature 93 townhouses, 90 villas, 540 units across six apartment block buildings, and eight penthouse apartments. The project is the first residential development in the Middle East to immerse residents in nature through bio living to improve its occupants’ physical, mental and emotional wellbeing. 

Keturah Reserve’s homes are angled to capture and maximise natural daylight, gently diffusing it throughout the interior without heat or glare; double-volume interior spaces increase the flow of naturally cooled air, reducing the need for air conditioning. The open-plan spaces are also designed without corridors or hallways, with custom-designed furniture and fixtures produced for each space to optimise the flow of the passage. 

It is also the only residential development in Dubai with a direct nine-minute link to the Downtown area, with four separate exits onto the city’s main roads: Sheikh Zayed Road, Al Khail Road, Dubai Al Ain Road and Al Meydan Road.