Here’s how MAF is connecting MENA startups with global markets

UAE’s Majid Al Futtaim (MAF) has opened Launchpad X, a dynamic concept store that connects local startups with the unparalleled go-to-market opportunities offered by its shopping malls.

The new concept store includes local startups and winners from MAF’s Launchpad Accelerator Programme, which was launched last year to nurture entrepreneurship and support small and medium enterprises (SMEs).

The brand-new Launchpad X concept store, which is located in the City Centre Mirdif, is home to a diverse range of local brands that have displayed outstanding innovation, creativity, and growth potential.

Today we unveiled Launchpad X, a game-changer for MENA startups seeking access to global markets. Situated in @CityCtrMirdif, Launchpad X will be the new home for local brands nurtured through our Accelerator Programme. (1/3) pic.twitter.com/Lp1aASjKmD

— Majid Al Futtaim (@MajidAlFuttaim) September 7, 2023

With ‘X’ symbolising the spirit of collaboration, the launch of Launchpad X aligns with MAF’s constant endeavour to support homegrown brands in their journey to become globally recognised businesses.

“We are delighted to announce the inauguration of Launchpad X, the region’s first truly collaborative commercial store for start-ups and entrepreneurs,” said Fuad Mansoor Sharaf, managing director of the UAE Shopping Malls at Majid Al Futtaim Properties.

“The launch of this concept store marks the next major milestone in MAF’s strategic focus to help unlock the incredible potential of startups in the region. It builds on the extraordinary success of our Launchpad Accelerator Programme over the past couple of years.”

“We are confident that Launchpad X will not only connect the region’s leading start-ups to new opportunities that strengthen their commercial footprint but also be a catalyst for innovation and a powerful force for driving the region’s economic development.”

The eclectic mix of brands at Launchpad X includes start-ups that are already part of MAF’s pioneering Launchpad Accelerator Programme, as well as additional small and medium businesses from around the region with demonstrated new product or service capabilities.

MAF fosters entrepreneurship

MAF launched its Launchpad Accelerator Programme in 2022, an initiative that seeks to uplift startups and SMEs in the MENA region. The programme offers successful participants access to innovative technology, mentorship, training, and go-to-market opportunities.

The brands showcased at Launchpad X include the leading luxury home fragrances company Wallace & Co; sustainable luxury fashion and home essentials brand Reform; premium active and loungewear brand LC; healthy snacks for families Koala Picks; the upcoming sneaker and streetwear boutique HypeSelection; premium matcha and coffee drinks spot Blue Matcha; the fashion line and women’s boutique Bambah; and Egyptian sustainable and ethnic crafts brand Kiliim.

In partnership with AstroLabs, Microsoft and DIFC Launchpad, Majid Al Futtaim’s Launchpad Accelerator Programme unlocks value by partnering with and investing in innovative startups and SMEs that benefit from the reach and scale of the Majid Al Futtaim ecosystem.

Catering to homegrown brands across segments such as fashion and lifestyle, leisure, climate, and community, the Launchpad programme is a pillar of support for local entrepreneurs.

Nearly 50 per cent of its initial cohort of winners were female entrepreneurs, who gained access to tangible growth opportunities with MAF, such as accelerating customer acquisition, improving operational efficiencies, and access to new revenue streams.

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