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Luxury, customisation, and speed: MADAJ’s E-commerce formula for global growth

Every piece we create is handmade, made-to-order, and infused with the kind of personal touch that mass-produced accessories can’t replicate

Gulf Business
Gulf Business

11 July, 2025

Luxury, customisation, and speed: MADAJ’s E-commerce formula for global growth
Image: Supplied

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At MADAJ Piercings, based in Dubai’s Gold & Diamond Park, we’ve built a brand that combines luxury, personalisation, and efficiency, all while maintaining the highest standards of craftsmanship.

Every piece we create is handmade, made-to-order, and infused with the kind of personal touch that mass-produced accessories can’t replicate. Our philosophy? Luxury shouldn’t mean waiting months for a bespoke piece, and personalisation shouldn’t come with a dizzying price tag.

Here’s a closer look at how we deliver luxury, flexibility, and efficiency on a global scale.

Custom Designs and Personalised Creations

No two people are alike, so why should their jewelry be any different? We empower our customers to personalise their jewelry by offering a curated collection of designs for them to select from. These options allow clients to choose the gold colour, gemstone, size, engraving, and more, creating unique pieces that perfectly reflect their personal style. This commitment to individuality makes each piece distinct, tailored to the vision of the wearer.

From striking ear stacks to understated single studs, our collection showcases endless possibilities for customisation. Clients can create unique combinations using 18k gold, natural diamonds, and an array of precious stones. These materials are ethically sourced, with every gemstone and element chosen for its premium quality and sustainability. MADAJ seamlessly unites creativity and craftsmanship, providing jewelry that is both beautiful and meaningful.

Craftsmanship Rooted in Heritage and Technology

We respect the art of jewelry-making while embracing technology to enhance precision and speed. For this, we bridge heritage techniques (think hand-engraving and meticulous stone setting) with tech-driven precision to cut the wait without cutting corners.

Ethically sourced? Always. No exceptions.
Hand-finished in-house? Every single piece.
Details obsessed over? From the prongs holding your diamond to the final polish -absolutely.

The result? Luxury that doesn’t take a lifetime to produce.

Ethical Sourcing and Transparent Operations

The gemstones used in MADAJ designs are ethically sourced, and we prioritise using natural stones in their most refined forms. By combining ethical practices with a direct-to-consumer model, we eliminate unnecessary intermediaries, bringing high-quality products to our clients at competitive and transparent prices. This direct approach is a key element of our promise to provide luxury without compromise.

MADAJ’s unisex creations cater to individuals across genders and cultures, shaping a global community of style-conscious customers. With fairness and inclusivity at the forefront, we deliver piercing jewelry designed to suit each client’s lifestyle and aesthetic preferences.

Seamless E-Commerce and Global Accessibility

We understand the importance of streamlining the client experience, particularly in a world that is increasingly moving toward digital interaction. Our e-commerce platform is designed with speed, safety, and convenience in mind. Secure checkout options are available through major credit cards, Apple Pay, and encrypted payment systems, providing peace of mind for every customer transaction.

MADAJ’s comprehensive e-commerce strategy extends beyond the shopping experience, with free worldwide shipping on all orders. This shipping service is both insured and carefully managed to ensure that your order arrives in perfect condition, wherever you are in the world. By combining efficient operations with customer-focused policies, we redefine luxury as accessible and effortless.

Designed for a New Generation

MADAJ was created for a new wave of individuals who value style, individuality, and ethical practices. With an emphasis on inclusivity, our unisex designs transcend traditional boundaries, offering versatile and timeless options for every customer. From layered ear stacks to bold solo pieces, we provide endless ways to express your personal style while remaining true to the finest materials and craftsmanship.

Our commitment to innovation is integral to our delivery model. MADAJ’s made-to-order approach ensures faster production times and eliminates waste, offering a smarter way to shop for luxury. By focusing on direct sourcing, lean operations, and a customer-first approach, we bring the best of Dubai’s artisanal heritage to the world without the inefficiencies of traditional retail.

Secure, Hassle-Free Payments

Your security matters to us. Our checkout process is:

Encrypted for maximum safety
Accepts all major credit cards and Apple Pay
Simple and straightforward, no unnecessary steps

We’ve streamlined the buying experience so you can focus on designing your perfect piece.

Redefining Luxury on a Global Scale

MADAJ is a reimagined experience for the modern client. With every piece crafted to order, our customisation options, craftsmanship, and ethical vision set us apart. By merging tradition with technology, we create piercing jewelry that speaks to the individuality of our customers while upholding the highest standards of quality.

Whether you’re in New York, Tokyo, Paris, or Dubai, MADAJ delivers a tailored luxury experience right to your doorstep. Designed for everybody and shipped worldwide, our products represent the perfect harmony of artistry, sustainability, and convenience.

Visit our website for more information or to place an order.

Abu Dhabi: New paid parking zones announced

The expansion of paid parking zones is part of the emirate’s broader strategy to streamline traffic flow and enhance parking accessibility

Nida Sohail
Nida Sohail

10 July, 2025

Abu Dhabi: New paid parking zones announced
Image credit: WAM/Website

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Q Mobility has announced the activation of new paid parking (MAWAQiF) zones across several sectors on Abu Dhabi Island. The new zones come into effect today, July 10.

Read-Paid parking in Dubai: Authorities sign MoU to enhance efficiency

The affected areas include Dolphin Park, Eastern Mangroves, Al Khaleej Al Arabi Park 1, 2, 4, and 5, as well as Al Gurm Plaza. The announcement was made on Q Mobility’s official Instagram account.

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The expansion of MAWAQiF zones is part of the emirate’s broader strategy to streamline traffic flow and enhance parking accessibility in high-demand locations.

The announcement follows the completion of infrastructure works, including curb painting, installation of directional signage, and distribution of awareness signs to the public. Q Mobility confirmed that this step is part of its broader strategy to enhance the parking experience, provide effective solutions to regulate public parking use, and improve traffic flow, a WAM report said.

The company urged all users to follow the instructions displayed on the signs and to use the available digital channels, such as the Darb app, to facilitate the payment process.

Image credit: q.mobility/Instagram

Higher event-time parking fees introduced in Dubai

In a related development, Dubai’s public parking operator Parkin had introduced variable parking fees near major event venues, effective February 17, 2025.

Parking fees will increase to Dh25 per hour during events in designated “Grand Event Zones,” including areas around the Dubai World Trade Centre (DWTC). The higher charges will apply in zones 335X, 336X, and 337X.

Parkin, in a post on X (formerly Twitter), advised residents and visitors to use public transportation to avoid expected congestion during event periods.

Citywide tariff adjustments reflect growing demand

These new event-based fees come in the wake of earlier parking tariff changes rolled out across Dubai. In early February, rates were raised in Zone F, covering areas such as Al Sufouh 2, The Knowledge Village, Dubai Media City, and Dubai Internet City. The revised fees took effect on February 1, 2025.

Officials say the updates are necessary as Dubai continues to host an increasing number of international exhibitions, concerts, and conferences, driving demand for smarter parking solutions across the city.

Traffic relief in Dubai: Al Wasl–Al Manara intersection gets upgraded

The enhancements are part of RTA’s broader initiative to support Dubai’s growing population and expanding urban footprint

Gulf Business
Gulf Business

10 July, 2025

Traffic relief in Dubai: Al Wasl–Al Manara intersection gets upgraded
Image credit: Dubai Media Office/Website

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Dubai’s Roads and Transport Authority (RTA) has completed a key traffic improvement project at the intersection of Al Wasl Street and Al Manara Street. The upgrade adds a new lane for vehicles heading from Al Manara Street toward Sheikh Zayed Road, along with a dedicated U-turn lane for the same direction.

Read-Dubai’s smart commute: How RTA’s AI is changing the city’s roads

The enhancements are part of RTA’s broader initiative to support Dubai’s growing population and expanding urban footprint. By upgrading roads in residential areas, RTA aims to improve quality of life, enhance traffic flow, and boost resident satisfaction, a Dubai Media Office report said.

Image credit: Dubai Media Office/Website

Part of 2025 Traffic Improvement Plan

The intersection upgrade falls under RTA’s 2025 Traffic Improvement Plan, which focuses on increasing network capacity, reducing congestion, and strengthening connectivity in major areas such as Jumeirah, Umm Suqeim, and Al Safa. The plan aims to improve road safety and streamline travel along key corridors parallel to Sheikh Zayed Road.

Reduced waiting times

With the addition of a third lane, the intersection’s capacity has increased by 50 per cent. The upgrade has also reduced traffic waiting times by up to 30 per cent. The new U-turn lane further eases traffic flow for vehicles moving from Sheikh Zayed Road toward Al Wasl and Al Manara Streets, cutting wait times by up to 35 per cent.

Dubai Duty Free explores crypto payments through MoU with Crypto.com

The MoU outlines a framework for introducing cryptocurrency as a payment option across Dubai Duty Free’s in-store and online platforms

Gulf Business
Gulf Business

10 July, 2025

Dubai Duty Free explores crypto payments through MoU with Crypto.com
Image: Dubai Media Office

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Dubai Duty Free has signed a Memorandum of Understanding (MoU) with Crypto.com, a global provider of cryptocurrency services, to explore the integration of crypto payments and develop collaborative digital initiatives. The agreement is part of Dubai Duty Free’s broader strategy to enhance customer convenience and lead innovation in the travel retail sector.

The MoU outlines a framework for introducing cryptocurrency as a payment option across Dubai Duty Free’s in-store and online platforms. It also opens opportunities for both entities to collaborate on strategic partnerships, joint marketing campaigns, and customer engagement initiatives that leverage the capabilities of each brand.

The MoU was signed at Emirates Headquarters by Ramesh Cidambi, Managing Director of Dubai Duty Free, and Mohammed Al Hakim, President of UAE Operations at Crypto.com. The signing was witnessed by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman of Dubai Duty Free.

“This MoU underscores our commitment to innovation and to providing greater convenience and choice for our customers,” said Cidambi. “As a global hub welcoming millions of travellers, Dubai Duty Free continually seeks to enhance the retail experience. We believe that embracing digital currency payments, such as cryptocurrency, is a forward-looking step that will add significant value for our diverse customer base and support our vision for sustained growth.”

Eric Anziani, President and COO of Crypto.com, added: “We’re delighted to complete the signing of this important MoU with Dubai Duty Free. As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Dubai Duty Free will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC.”

Alain Yacine, President of Middle East at Crypto.com, said: “Our focus is on developing a comprehensive and exceptional suite of products for our customers, which leverage the potential of digital finance and drive expansion of this critical sector. Signing an MoU with Dubai Duty Free will provide us a platform to achieve this with an exceptional partner in the region and we’re thrilled at the prospect of working with them on this venture.”

According to Dubai Media Office, the partnership follows a strong first half of 2024 for Dubai Duty Free, which reported Dhs4.118bn ($1.128bn) in turnover, a 5.34 per cent increase year-on-year.

Dubai Duty Free’s move to explore cryptocurrency payments reflects its commitment to catering to a wide range of customer preferences and aligns with the UAE’s national vision for digital transformation across retail and financial sectors. The retailer has previously adopted alternative payment methods such as Alipay and TerraPay, reinforcing its role as an innovator in travel retail.

Both parties will now begin feasibility assessments and detailed planning to implement crypto payment solutions and other initiatives under the terms of the MoU.

Crypto.com, founded in 2016, is trusted by more than 100 million users globally and is recognized for its leadership in regulatory compliance, privacy, and security. The company’s vision is to put “Cryptocurrency in Every Wallet” and is focused on accelerating digital currency adoption through innovation.

2025 ranks: These are the best airports in GCC

The United Arab Emirates and Qatar lead the GCC in international air traffic, bolstered by world-class carriers like Emirates and Qatar Airways

Nida Sohail
Nida Sohail

10 July, 2025

2025 ranks: These are the best airports in GCC
Image credit: WAM/Website

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The world’s best airports have been ranked for 2025, highlighting top performers in overall passenger experience, service quality, and infrastructure. Leading the global list is Cape Town International Airport in South Africa, scoring an impressive 8.57 out of 10. Not far behind is Doha Hamad International Airport in Qatar, with a strong score of 8.52. Riyadh King Khaled International Airport in Saudi Arabia secured third place with 8.47. These airports have been recognised for excellence in facilities, service, and overall passenger satisfaction.

Read- Dubai’s DXB eyes real estate future after DWC takeover

Airports in the Gulf Cooperation Council (GCC)—which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—play a vital role in global and regional connectivity. Over recent years, these nations have made strategic investments in aviation infrastructure to support economic diversification, tourism growth, and logistics development. The region is home to major hubs such as Dubai International Airport (DXB), Doha Hamad International Airport (DOH), and King Khalid International Airport (RUH) in Riyadh, each renowned globally for their capacity, innovation, and premium passenger services.

The United Arab Emirates and Qatar lead the GCC in international air traffic, bolstered by world-class carriers like Emirates, Etihad Airways, and Qatar Airways. Saudi Arabia is rapidly expanding its aviation sector as part of its Vision 2030 plan, aiming to transform Riyadh into a major global transit hub. Meanwhile, Oman and Bahrain are steadily upgrading their airports to attract more tourists and boost regional competitiveness.

GCC airports are notable for integrating advanced technologies, luxury amenities, and streamlined operations that serve millions of travelers annually. Additionally, these airports are critical cargo gateways connecting Asia, Europe, and Africa. With ongoing investments and expansions, GCC airports are set to maintain their pivotal role in global aviation, reinforcing the region’s position as an essential link in international air travel and commerce.

AirHelp airport rankings highlight GCC strength

According to the 2025 AirHelp airport ranking report, several GCC airports earned high marks across categories such as customer opinion, food and shopping, and on-time performance.

Dubai International Airport scored 8.14 overall, standing out with exceptional food and shopping options rated 9.1 and a strong customer opinion score of 8.9. Abu Dhabi International Airport also performed well with an overall score of 8.11, backed by favorable ratings in customer satisfaction (8.6) and amenities (8.7). These scores underline the UAE’s competitive edge in delivering superior passenger experiences through quality service and diverse offerings.

Doha Hamad International Airport leads the GCC with a remarkable overall score of 8.52. The airport received high marks for customer opinion (8.9) and food and shopping (9.0), reinforcing its reputation as a world-class facility. Riyadh King Khaled International Airport and Muscat International Airport in Oman tied with scores of 8.47. Riyadh was praised for its customer satisfaction rating of 8.8 and consistent performance across categories, while Muscat excelled in food and shopping (8.6) and maintained solid scores in customer satisfaction (8.8) and punctuality (8.3).

Dammam’s King Fahd International Airport scored 8.26 overall, with an 8.1 rating for on-time performance, 8.5 for customer opinion, and 8.4 for food and shopping. Jeddah’s King Abdulaziz International Airport posted a strong 8.22, supported by steady marks in punctuality (8.0), customer opinion (8.7), and amenities (8.4). Medina’s Mohammad Bin Abdulaziz Airport followed closely with 8.21, excelling in customer opinion (9.2) and food and shopping (8.8).

These rankings highlight the consistent quality and service excellence across the Gulf’s major airports, reflecting broader regional ambitions in aviation.

Best airports by flight volume

The rankings also recognize the top airports based on annual flight volumes:

  • Over 250,000 flights per year: Doha Hamad International Airport tops the list, earning an 8.52 rating. Known for its cutting-edge facilities and luxury services, it serves as a global benchmark in passenger experience.
  • 125,000 to 250,000 flights: Panama City’s Tocumen Airport in Panama scored 8.42, reflecting its status as a key Latin American hub with efficient connections and solid service quality.
  • 65,000 to 125,000 flights: Cape Town International Airport in South Africa leads this category with 8.57, praised for cleanliness, easy navigation, and traveler satisfaction.
  • Under 65,000 flights: Durban’s King Shaka International Airport ranks highly with 8.40, recognized for modern infrastructure and smooth operations.

Each airport shines within its size category, delivering tailored services that meet the demands of their respective passenger volumes.

Top airports by region

The global best airports by region demonstrate distinct strengths:

  • Africa: Cape Town International Airport leads with 8.57.
  • Asia: Nagoya Chubu Airport tops the list with an 8.16 rating.
  • Europe: Bergen Flesland Airport stands out at 8.27.
  • Middle East: Doha Hamad International Airport impresses with 8.52.
  • North America: Panama City Tocumen Airport earns an 8.42.
  • Oceania: Gold Coast Airport leads with 7.86.
  • South America: Brasília–Presidente Juscelino Kubitschek Airport is recognized as the top airport, though its exact score was not specified.

Four key considerations for digital asset firms eyeing the UAE

Why the region is attracting the web3 and blockchain industry – and what businesses need to know before entering the market

Jorge Carrasco
Jorge Carrasco

10 July, 2025

Four key considerations for digital asset firms eyeing the UAE
Image: Supplied

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The UAE continues to experience momentum and innovation in digital assets. With the Central Bank’s recent regulation for payment tokens, the approval of the first UAE dirham-backed stablecoin and significant startup and investment activity, the region is actively shaping its role and the future of web3.

In April, Abu Dhabi’s sovereign wealth fund ADQ, First Abu Dhabi Bank and IHC announced plans to jointly launch a new dirham-backed stablecoin. This initiative adds momentum to the country’s efforts to become a global hub for digital assets and fintech innovation.

While the landscape expands with potential, it’s also layered with complexity. For years, FTI Consulting has worked closely with digital asset businesses navigating the global terrain. Throughout numerous engagements, the team has observed four core decisions that are integral to successful implementation and growth.

For digital assets businesses entering the UAE, these include:

Understand the regulatory landscape

The UAE isn’t a single regulatory body. At the federal level, the Securities and Commodities Authority is responsible for regulating virtual asset service providers across the country. In Dubai, most federal duties are delegated into Dubai’s Virtual Assets Regulatory Authority. Financial free zones operate separately, where the Dubai Financial Services Authority of Dubai Financial International Centre and the Financial Services Regulatory Authority of Abu Dhabi Global Market offer specialised frameworks.

In recent years, the UAE has created a mature digital assets policy environment. Initiatives like the CBUAE’s Payment Token Services Regulation and VARA’s clear licensing paths are ushering confidence in the sector.

Still, businesses must understand which regulator they need to work with, which licenses their activities fall under and whether their virtual assets fall under digital securities, virtual assets, or other classifications like NFTs or tokenised real-world assets. Lack of regulatory awareness can lead to delays, duplication or denials.

Choose the right jurisdiction

Digital asset firms must carefully consider which jurisdiction to set up in. Dubai and Abu Dhabi continue to lead with distinct propositions. Dubai’s VARA is a bespoke regulator established to support and oversee digital innovation in the space. ADGM in Abu Dhabi, meanwhile, offers English common law, a comprehensive framework under FSRA, and global recognition.

Ultimately, firms must weigh access to capital, legal comfort, sector-specific regulations and operational incentives when choosing a home base.

Select the best economic free zone

The UAE is home to more than 40 multidisciplinary free zones, many of which offer 100 per cent foreign ownership and simplified business setup processes. But in digital assets, only a handful offer the tailored infrastructure and licensing options that virtual asset firms require.

Emerging initiatives like RAK DAO in Ras Al Khaimah — the world’s first free zone dedicated entirely to digital and virtual asset companies — offer promising incentives. Still, the framework is yet to fully mature and gain market validation, particularly in comparison to other free zones.

Free zones like DMCC, DWTC and RAK DAO, or financial free zones like ADGM and DIFC, stand out due to their focused support for blockchain and web3 businesses, including access to sandboxes, advisory networks or tokenization frameworks. Hub71 in ADGM, for instance, houses over 300 startups and offers dedicated web3 incentives under its Hub71+ programme.

Choosing the right zone can mean the difference between navigating bureaucracy or accelerating growth.

Secure a banking partner and knowledgeable advisors

Many digital asset firms in the UAE face challenges opening corporate bank accounts and the options are still limited. This is gradually changing. The Central Bank’s 2023 guidance on how licensed financial institutions should assess and work with VASPs has helped banks better understand risk thresholds and compliance expectations.

Strong due diligence processes, clarity around business models and an understanding of local anti-money laundering and other anti-fraud requirements are essential to building trust with banking partners. Working with external advisors who are experts in the digital assets industry and understand the technical, operational and regulatory nuances across jurisdictions is essential to conducting adequate diligence and establishing a strong foundation for growth. Firms are recommended to engage with partners early to avoid struggles at a later stage.

The bottom line

The UAE is taking consistent and meaningful steps to underpin a growing digital assets market. The country continues to serve as an example of how to create policies that will enable and maintain an ecosystem over the long term.

Importantly, for businesses looking to make the move, success requires much more than enthusiasm. It demands strategy. By navigating regulation carefully, choosing the jurisdiction and free zone that fits the business’s unique needs and building strong banking relationships, firms can avoid common pitfalls. This is what can create a posture that will thrive in this evolving environment.

The writer is the MD, Blockchain and Digital Assets, Technology Advisory, FTI Consulting Middle East.