Limestone Lab announces partnership with Aura Hospitality Group Limestone Lab announces partnership with Aura Hospitality Group
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Limestone Lab announces partnership with Aura Hospitality Group

Limestone Lab announces partnership with Aura Hospitality Group

The collaboration will see Limestone Lab’s Social Distrikt venue open in Qatar, launching as the second branch of the experiential urban food hall

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In line with Limestone Lab’s vision of expanding its portfolio of innovative F&B concepts, the group announced its partnership with Qatar’s Aura Hospitality.

The collaboration will see Limestone Lab’s Social Distrikt venue open in Qatar, launching as the second branch of the urban food hall. Social Distrikt is one of Limestone Lab’s F&B concepts located at The Pointe, Palm Jumeirah, and is a one-stop destination that offers an urban food hall experience alongside various activities and experiences.

Hosting endless events, including brunches, live entertainment, ladies’ nights, workshops, and many more, Limestone Lab has seen the concept’s success first-hand and is confident the partnership with Aura Hospitality will also transpire in Qatar.

By partnering with local hero brands and regional renowned brands, Social Distrikt’s food and cultural concept allows rising brands from the region to expand, whilst giving consumers different multi-sensory experiences all under one roof. The venue also offers rich entertainment and activations programmes including the use of a professional recording studio, games arcade, live acts, and kids play area.

Looking to the future, the hospitality group is in discussion with leading master developers, hotel groups, and large assets’ managers, both from this region and the western market to expand its portfolio. With the aim of creating a network of multiple Social Distrikt venues, first in the region and then globally in the next four to five years, Limestone Lab aims to bring solutions and ideas to the table.

Hassan Ballout, co-Founder and CEO of Limestone Lab said,“Social Distrikt is not only an experiential food hall, but rather a real estate solution that directly impacts the asset value it occupies, the neighbouring lease retail value, and the lifestyle of its residential communities. Being a platform that offers successful brand owners a faster route to scalability through lower capital and operational expense deployment allowed us access to over 200 F&B brands. Hence, our model becomes extremely agile, with a rotational feature that reduces the risk of the typical tenant landlord complexed relationship, in addition to an evolving offering which correlates to our consumer centric philosophy. At the core of why we created Social Distrikt is a dream to offer the consumer a multitude of different rich experiences all under one roof, by creating a harmonious equally beneficial ecosystem for all its stakeholders”.

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